| Study Mode | FULL TIME |
| Level | UNDER-GRADUATE |
| Duration | 3 Years + 3 Months Internship |
| Tution Fees | N/A |
This programme has been designed to equip students with the latest knowledge and skills in the field of marketing. In the context of a fast changing business world enabled by the 4th Industrial Revolution and globalisation, students will learn the latest marketing theory, tools and technics with an emphasis on the application of such to practical scenarios that reflect those at the workplace. Students will also undergo workplace experiential learning during an internship with a commercial firm during the industrial training module of this programme.
Throughout your study in this programme, you will also benefit from lectures and seminars on block chain, data analytics, machine learning, resume preparation, job-hunting, using social media to enhance your professional profile and more.
International Affiliations – Our affiliations with Anglia Ruskin University (ARU) allows students entry to a globally recognised ARU Degree in Marketing
Comprehensive Scholarships – To date, we have given out approximately RM2 million in scholarships. This will allow students to focus completely on studies without having any financial worries
Career-Ready Graduates – We place great emphasis on developing student skills (theoretical and practical) that are based on industrial real-world practices. These practices are implemented through a variety of assessment and exercises in the programme
Industry Relevant – Our learner-centered curriculum design focuses on a syllabus that places emphasis on developing student’s hands-on skills to improve practical application and experience that are essential for entering the workforce as competent professionals
YEAR 1
Economics for Business and Management
Introduction to Accounting and Finance
Introduction to Business Law
Academic Skills
Marketing Essentials
Analysis of Business
Introduction to People, Organisation and Management
Information Technology for Business
Hubungan Etnik / Bahasa Melayu Komunikasi 2
Strategic Planning for Entrepreneurs
YEAR 2
Business to Business Marketing
International Business
Enterprise and Entrepreneurial Management
Systems and Operations Management
Marketing Communications
Business Research Methods
Consumer Behaviour
Asian Entrepreneurship and Innovation
Tamadun Islam dan Tamadun Asia / Pengajian Malaysia 3
Malaysian Economy
YEAR 3
Organisational Change Management
Strategic Management Analysis
Sustainable Management Futures
Retail Marketing
International Marketing
Marketing Consultancy
Undergraduate Major Project (Desk Based)
Community Services
Internship (3 months)
Into Year 1
A-Levels: Minimum pass in any 2 subjects, and a pass in Mathematics and English at O-Levels/equivalent
or
STPM or any equivalent qualification: Pass with a minimum Grade C (GP 2.0) in any 2 subjects, and a pass in Mathematics and English at SPM level/equivalent
(The requirement to pass Mathematics and English subjects at SPM level for candidate in category STPM/STAM/equivalent can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.)
or
Foundation or any equivalent qualification: Pass with a minimum CGPA of 2.0
or
Unified Examination Certificate (UEC): Pass with a minimum Grade B in 5 subjects, including Mathematics and English
Into Year 2
Diploma or Advanced Diploma (Level 4 or 5 of MQF) or any equivalent qualification: Pass with a minimum CGPA 2.0
or
Diploma in Accountancy / Diploma in Business from Imperium International College: Pass with a minimum CGPA 2.0
or
Any other equivalent Diploma: Pass with a minimum CGPA2.0
(Note: For non-IIC diploma programmes, the entry into year 2 will depend on the number of exemptions granted)
IELTS – 6.0
or
TOEFL – 500
or
SPM – Grade C
or
1119 (GCE O-Levels) – Grade C
or
UEC – Grade B6
A combination of coursework, projects and final examinations.
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