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Imperium International College

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BA Hons in Marketing Fees Structure, Admission, Intake, Deadline

  Study Mode FULL TIME
  Level UNDER-GRADUATE
  Duration 3 Years + 3 Months Internship
  Intake JAN,JUL,SEPT
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Entry Requirement

Entry Requirement of BA Hons in Marketing in Imperium International College Malaysia

Into Year 1
A-Levels: Minimum pass in any 2 subjects, and a pass in Mathematics and English at O-Levels/equivalent
or
STPM or any equivalent qualification: Pass with a minimum Grade C (GP 2.0) in any 2 subjects, and a pass in Mathematics and English at SPM level/equivalent
(The requirement to pass Mathematics and English subjects at SPM level for candidate in category STPM/STAM/equivalent can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.)
or
Foundation or any equivalent qualification: Pass with a minimum CGPA of 2.0
or
Unified Examination Certificate (UEC): Pass with a minimum Grade B in 5 subjects, including Mathematics and English

 

Into Year 2
Diploma or Advanced Diploma (Level 4 or 5 of MQF) or any equivalent qualification: Pass with a minimum CGPA 2.0
or
Diploma in Accountancy / Diploma in Business from Imperium International College: Pass with a minimum CGPA 2.0
or
Any other equivalent Diploma: Pass with a minimum CGPA2.0
(Note: For non-IIC diploma programmes, the entry into year 2 will depend on the number of exemptions granted)

Course Outline

Course Outline of BA Hons in Marketing in Imperium International College Malaysia

YEAR 1

  • Economics for Business and Management
  • Introduction to Accounting and Finance
  • Introduction to Business Law
  • Academic Skills
  • Marketing Essentials
  • Analysis of Business
  • Introduction to People, Organisation and Management
  • Information Technology for Business
  • Hubungan Etnik / Bahasa Melayu Komunikasi 2
  • Strategic Planning for Entrepreneurs

YEAR 2

  • Business to Business Marketing
  • International Business
  • Systems and Operations Management
  • Marketing Communications
  • Business Research Methods
  • Consumer Behaviour
  • Asian Entrepreneurship and Innovation
  • Tamadun Islam dan Tamadun Asia / Pengajian Malaysia 3
  • Malaysian Economy

YEAR 3

  • Organisational Change Management
  • Strategic Management Analysis
  • Sustainable Management Futures
  • Retail Marketing
  • International Marketing
  • Marketing Consultancy
  • Undergraduate Major Project (Desk Based)
  • Community Services
  • Internship (3 months)

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