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BA Hons Marketing Management Fees Structure, Admission, Intake, Deadline

  Study Mode FULL TIME
  Level UNDER-GRADUATE
  Duration 3 Years
  Intake JAN,APR,JUL,SEPT
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Overview

Overview of BA Hons Marketing Management in SEGi UNIVERSITY Malaysia

The BA (Hons) Marketing (3+0), UOG  will expose students to new technologies, product and service innovations of the marketing discipline. SEGi encourages you to learn techniques to become a flexible and skilled communicator. Our experienced academician will help you develop critical understanding of all the subjects to prepare you for the 21st century workforce.

 

Programme Structure

Programme Structure of BA Hons Marketing Management in SEGi UNIVERSITY Malaysia

Year 1 Year 2 Year 3
  • Personal and Professional Development 1
  • Principles and Practice of Marketing
  • Financial Aspects of Marketing
  • Multi-channel Marketing
  • Public Relations: From Concepts to Practice
  • Research Methods (MET)
  • Customers Insight and Research
  • Marketing Management
  • Strategic Brand Management
  • Personal and Professional Development 2
  • Global Marketing Management
  • Contemporary Issues in Marketing
  • Strategic Decision Making for Marketers
  • Social Marketing
  • D irect, Interactive and Digital Marketing
  • Leading Innovation and Creativity
  • Dissertation
Entry Requirement

Entry Requirement of BA Hons Marketing Management in SEGi UNIVERSITY Malaysia

  • A pass in STPM or its equivalent, with a minimum Grade C (GP 2.00) in any two subjects, and a pass in Mathematics and English at SPM level or any equivalent; OR
  • A pass in UEC or its equivalent with a minimum Grade B in 5 subjects including Credits in Mathematics and a pass in English; OR
  • A pass in Sijil Tinggi Agama Malaysia (STAM) with a minimum grade of Jayyid, and a pass in Mathematics and English at SPM level; OR

Year 2 entry requirements :

  • Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF); OR
  • Matriculation/Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent
Career Prospects

Career Prospects of BA Hons Marketing Management in SEGi UNIVERSITY Malaysia

As graduates from the marketing field, you contribute your expertise in: sales management, advertising, consulting and marketing research, branding consultant.

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