Overview of BA Hons Marketing Management in SEGi UNIVERSITY Malaysia
The BA (Hons) Marketing (3+0), UOG will expose students to new technologies, product and service innovations of the marketing discipline. SEGi encourages you to learn techniques to become a flexible and skilled communicator. Our experienced academician will help you develop critical understanding of all the subjects to prepare you for the 21st century workforce.
Programme Structure
Programme Structure of BA Hons Marketing Management in SEGi UNIVERSITY Malaysia
Year 1
Year 2
Year 3
Personal and Professional Development 1
Principles and Practice of Marketing
Financial Aspects of Marketing
Multi-channel Marketing
Public Relations: From Concepts to Practice
Research Methods (MET)
Customers Insight and Research
Marketing Management
Strategic Brand Management
Personal and Professional Development 2
Global Marketing Management
Contemporary Issues in Marketing
Strategic Decision Making for Marketers
Social Marketing
D irect, Interactive and Digital Marketing
Leading Innovation and Creativity
Dissertation
Entry Requirement
Entry Requirement of BA Hons Marketing Management in SEGi UNIVERSITY Malaysia
A pass in STPM or its equivalent, with a minimum Grade C (GP 2.00) in any two subjects, and a pass in Mathematics and English at SPM level or any equivalent; OR
A pass in UEC or its equivalent with a minimum Grade B in 5 subjects including Credits in Mathematics and a pass in English; OR
A pass in Sijil Tinggi Agama Malaysia (STAM) with a minimum grade of Jayyid, and a pass in Mathematics and English at SPM level; OR
Year 2 entry requirements :
Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF); OR
Matriculation/Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent
Career Prospects
Career Prospects of BA Hons Marketing Management in SEGi UNIVERSITY Malaysia
As graduates from the marketing field, you contribute your expertise in: sales management, advertising, consulting and marketing research, branding consultant.
