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SEGi UNIVERSITY

SEGi UNIVERSITY

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BA Hons Marketing Management   APPLY

  Study Mode FULL TIME
  Level UNDER-GRADUATE
  Duration 3 Years
  Intake January / April / July / September
  Tution Fees N/A

The BA (Hons) Marketing (3+0), UOG  will expose students to new technologies, product and service innovations of the marketing discipline. SEGi encourages you to learn techniques to become a flexible and skilled communicator. Our experienced academician will help you develop critical understanding of all the subjects to prepare you for the 21st century workforce.

 

Year 1 Year 2 Year 3
  • Personal and Professional Development 1
  • Principles and Practice of Marketing
  • Financial Aspects of Marketing
  • Multi-channel Marketing
  • Public Relations: From Concepts to Practice
  • Research Methods (MET)
  • Customers Insight and Research
  • Marketing Management
  • Strategic Brand Management
  • Personal and Professional Development 2
  • Global Marketing Management
  • Contemporary Issues in Marketing
  • Strategic Decision Making for Marketers
  • Social Marketing
  • D irect, Interactive and Digital Marketing
  • Leading Innovation and Creativity
  • Dissertation

  • A pass in STPM or its equivalent, with a minimum Grade C (GP 2.00) in any two subjects, and a pass in Mathematics and English at SPM level or any equivalent; OR
  • A pass in UEC or its equivalent with a minimum Grade B in 5 subjects including Credits in Mathematics and a pass in English; OR
  • A pass in Sijil Tinggi Agama Malaysia (STAM) with a minimum grade of Jayyid, and a pass in Mathematics and English at SPM level; OR

Year 2 entry requirements :

  • Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF); OR
  • Matriculation/Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent

As graduates from the marketing field, you contribute your expertise in: sales management, advertising, consulting and marketing research, branding consultant.

Certificate in Business Studies
APPLY

FULL TIME | January / February / March / April / May / June / July / August / October

Diploma in Environmental Health
APPLY

FULL TIME | January / March / April / May / July / September

Diploma in Health Care Management
APPLY

FULL TIME | January / March / April / May / July / August / September

Diploma in Medical Laboratory Technology
APPLY

FULL TIME | January / March / April / May / June / July / August / September / October

Diploma in Nursing
APPLY

FULL TIME | January / March / April / May / July / September

Diploma in Occupational Safety and Health
APPLY

FULL TIME | January / March / April / May / July / September

Diploma in Accounting
APPLY

FULL TIME | January / February / March / April / May / June / July / August / September / October

Bachelor of Biomedical Science Hons
APPLY

FULL TIME | May / September

Bachelor of Dental Surgery
APPLY

FULL TIME | September

BSc (Hons) Professional Practice in Nursing
APPLY

FULL TIME | March / June / October

BA Hons Accounting and Finance
APPLY

FULL TIME | January / June / September

BA Hons Business and Human Resource Management
APPLY

FULL TIME | January / February / April / June / August / September

BA (Hons) Business and Marketing Management
APPLY

FULL TIME | January / February / April / June / August / September / October

BA (HONS) IN BUSINESS MANAGEMENT
APPLY

FULL TIME | January / February / April / June / July / August / September / October

BA Hons Human Resource Management
APPLY

FULL TIME | January / February / April / June / August / September

BA Hons Marketing Management
APPLY

FULL TIME | January / April / July / September

Bachelor of Accounting Hons Double Degree
APPLY

FULL TIME | February / May / June / September / October

Bachelor of Accounting and Finance Hons Double Degree
APPLY

FULL TIME | February / May / June / September / October

Bachelor of Accounting and Finance
APPLY

FULL TIME | January / February / April / June / July / August / September

Bachelor of Arts Hons Business Management
APPLY

FULL TIME | January / April / July / September

Bachelor of Business Management (Hons) Double Degree
APPLY

FULL TIME | February / May / June / September / October

Bachelor of Business Management
APPLY

ONLINE | January / March / May / July / September / November

Doctor of Business Administration (DBA)
APPLY

FULL TIME,BY RESEARCH WORK,BY COURSE WORK | February / April / June / August / October / December

PhD in Management by Research
APPLY

FULL TIME,BY RESEARCH WORK |

PhD in Education by Research
APPLY

FULL TIME,BY RESEARCH WORK |

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