Universiti Tunku Abdul Rahman UTAR

Universiti Tunku Abdul Rahman UTAR

Courses
105
Scholarship
Yes

Bachelor of Marketing Honours   APPLY

  Study Mode
FULL TIME
  Level
UNDER-GRADUATE
  Duration
3 Years
  Intake
January, May, October
  Tution Fees
N/A

Marketing is about buying and selling products or services for profitability. Good marketing will bring huge success to a company while bad marketing will bring failure. Marketing activities includes market research, product design and development, packaging, setting strategy, pricing, advertising, communicating, promoting, delivery channel, endorsement and etc. 

The Bachelor of Marketing (Honours) is developed with the aim to deliver to students and all-rounded knowledge and skills associated with marketing. Graduates who are well-versed in marketing are highly employable. The Alibaba.com Global Digital Talent (GDT) programme has empowered educators to teach students the practical hands-on in the ecosystem of cross-border e-commerce that meets the demands of the industry. Students will also have the opportunity to develop their digital marketing skills on Google platforms and obtain Google AdWords Certification through the Google Ignite programme.

CAREER PROSPECTS

  • Sales & Marketing Consultant
  • International Marketing Executive/Manager
  • Event Management Executive/Manager
  • Business Development Executive/Manager
  • Brand Executive/Manager
  • Product Executive/Manager
  • Advertising Executive/Manager

PROGRAMME STRUCTURE

 

Year 1

  • Accounting in Practice
  • Business Finance
  • Consumer Behaviour
  • Corporate and Business Law
  • Elective II
  • English for Business
  • Information Systems
  • Management Principles
  • MPU1*
  • Principles of Macroeconomics
  • Principles of Marketing
  • Principles of Microeconomics
  • Quantitative Techniques I
  • Quantitative Techniques II

Year 2

  • Co-Curriculum
  • Customer Relationship Management
  • Elective III
  • English for Management
  • Global Marketing
  • Logistics Management
  • Marketing Analysis and Decision Making
  • Marketing Research in Practice
  • MPU1**
  • MPU Elective I
  • Product Management
  • Retail Management
  • Sun Zi's Art of War and Business Strategies

Year 3

  • Business Ethics
  • Elective I
  • Elective IV
  • Electronic Marketing
  • Entrepreneurship
  • Industrial Training
  • International Business
  • Marketing Communication Strategy
  • National Language/ Other Languages
  • Research Project
  • Service Management
  • Strategic Marketing Planning and Control

Elective I - Choose 1 course

  • Human Resource Management
  • Managing Information Systems
  • Elective II - Choose 1 course

    • Advertising and Promotion
    • Business-To-Business Marketing
    • Event Management
  • Elective III - Choose 1 course

    • E-Commerce
    • Operations Management

 

  • Elective IV - Choose 1 course

    • Interpersonal Communication
    • Introduction to Multimedia
    • Public Speaking and Oral Presentation
    • Technopreneurship
  • MPU 1* - Choose 1 course

    • Hubungan Etnik - For Local Students
    • Malaysian Studies 3 - For International Students
  • MPU 1** - Choose 1 course

    • Bahasa Melayu Komunikasi 2 - For International Students
    • Tamadun Islam dan Tamadun Asia (TITAS) - For Local Students
  • MPU Elective - Choose 1 course

    • Business and Society
    • Malaysian Economy

National Language/Other Language - Choose 1 course

  • Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
  • Communication Tamil For Health Sciences
  • Introduction to French
  • Introduction to German Language
  • Introduction to Japanese
  • Introduction to Korean
  • Introduction to Tamil Language
  • Introduction to Thai Language

Co-curriculum - Choose 1 course

  • Art, Craft, and Design
  • Arts and Cultural Performance
  • Business Plan Writing & Preparation
  • Community Project
  • Critical Thinking, Creative Thinking and Problem Solving
  • Language, Culture and Social Study Abroad
  • Leadership and Teambuilding
  • Managing Personal Finance
  • Martial Arts
  • Music Performance
  • Oral Communication
  • Social Entrepreneurship Project
  • Sports
  • Study Soft Skills and/or Life Skills Abroad
  • Team Work and Collaborative Project
  • Work Ethics and EQ

ENTRY REQUIREMENTS

Foundation in Arts
APPLY

FULL TIME | January, May, October

Foundation in Science
APPLY

FULL TIME | January, May, October

Bachelor of Accounting Hons
APPLY

FULL TIME | January, May, October

Bachelor of Business Administration
APPLY

FULL TIME | January, May, October

Bachelor of Commerce Honours Accounting
APPLY

FULL TIME | January, May, October

Bachelor of Finance Honours
APPLY

FULL TIME | January, May, October

Bachelor in International Business Hons
APPLY

FULL TIME | January, May, October

Bachelor of Marketing Honours
APPLY

FULL TIME | January, May, October

Bachelor of Science Honours Actuarial Science
APPLY

FULL TIME | January, May, October

Bachelor of Arts Honours English Education
APPLY

FULL TIME | January, May, October

Bachelor of Communication Honours Advertising
APPLY

FULL TIME | January, May, October

Bachelor in Early Childhood Education Hons
APPLY

FULL TIME | January, May, October

Bachelor of Social Science Honours Psychology
APPLY

FULL TIME | January, May, October

Bachelor of Science Hons Game Development
APPLY

FULL TIME | January, May, October

Bachelor Of Chemical Engineering Hons
APPLY

FULL TIME | January, May, October

Bachelor Of Civil Engineering Hons
APPLY

FULL TIME | January, May, October

Bachelor of Electronic Engineering
APPLY

FULL TIME | January, May, October

Bachelor Of Mechanical Engineering Hons
APPLY

FULL TIME | January, May, October

Bachelor in Computer Science Hons
APPLY

FULL TIME | January, May, October

Bachelor of Information Systems Hons
APPLY

FULL TIME | January, May, October

Bachelor of Software Engineering Hons
APPLY

FULL TIME | January, May, October

Bachelor of Science Honours Biochemistry
APPLY

FULL TIME | January, May, October

Bachelor of Biotechnology Hons
APPLY

FULL TIME | January, May, October

Bachelor of Science Honours Chemistry
APPLY

FULL TIME | January, May, October

Bachelor of Science Honours Physics
APPLY

FULL TIME | January, May, October

Bachelor of Nursing
APPLY

FULL TIME | May, October

Bachelor of Physiotherapy (Hons.)
APPLY

FULL TIME | January, May, October

Bachelor of Science Honours Dietetics
APPLY

FULL TIME | January, May, October

Bachelor of Environmental Health (Hons)
APPLY

FULL TIME | January, May, October

Bachelor of Science (Honours) Food Science
APPLY

FULL TIME | January, May, October

Bachelor of Arts (Honours) English Language
APPLY

FULL TIME | January, May, October

Bachelor of Arts (Honours) Chinese Studies
APPLY

FULL TIME,PART TIME | January, May, October

Bachelor of Arts (Honours) Digital Animation
APPLY

FULL TIME | January, May, October

BA Hons Game Design
APPLY

FULL TIME | January, May, October

Bachelor of Science (Honours) Microbiology
APPLY

FULL TIME | January, May, October

Bachelor of Science (Honours) Food Science
APPLY

FULL TIME | January, May, October

Master of Architecture
APPLY

FULL TIME,PART TIME,BY COURSE WORK | May (Full-Time Mode)

Master of Business Administration
APPLY

FULL TIME,PART TIME,BY COURSE WORK |

Master of Engineering (Electrical)
APPLY

FULL TIME,PART TIME,BY COURSE WORK | Jan, May

Master of Engineering (Electronic System)
APPLY

FULL TIME,PART TIME,BY COURSE WORK | Jan, May, September

Master of Engineering (Mechanical)
APPLY

FULL TIME,PART TIME,BY COURSE WORK | Jan, May

Master of Environmental Technology
APPLY

FULL TIME,PART TIME,BY COURSE WORK | Jan & May

Master of Mathematics
APPLY

FULL TIME,PART TIME,BY COURSE WORK | Full Time : Min 1.5 years - Max 4 years Part Time : Min 2 years - Max 6 years

Master of Project Management
APPLY

FULL TIME,PART TIME,BY COURSE WORK | Jan (Part-time) May (Full-time & Part Time Mode)

Master of Real Estate Development
APPLY

FULL TIME,PART TIME,BY COURSE WORK | May & Septermber

Master of Strategic Communication
APPLY

FULL TIME,PART TIME,BY COURSE WORK | January, May & September

Master of Arts (Communication)
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | Throughout the year

Master of Engineering Science
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | Throughout the year

Master of Medical Science
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | Throughout the year

Master Of Philosophy ( Social Science)
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | Thoughtout the year

Master of Science (Research)
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | Thoughtout the year

Master of Science (Computer Science)
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | Thoughtout the day

Master of Philosophy
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | Thoughtout the year

Doctor of Philosophy
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | throughout the year

Doctor of Philosophy (Computer Science)
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | throughout the year

Doctor of Philosophy (Creative Arts)
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | throughout the year

Doctor of Philosophy(Engineering)
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | throughout the year

Doctor of Philosophy (Medical Science)
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | throughout the year

Doctor of Philosophy Science
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | Thoughtout the year

Doctor of Philosophy (Social Science)
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | throughout the year
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