Overview of Bachelor of Marketing Honours in Universiti Tunku Abdul Rahman UTAR Malaysia
Marketing is about buying and selling products or services for profitability. Good marketing will bring huge success to a company while bad marketing will bring failure. Marketing activities includes market research, product design and development, packaging, setting strategy, pricing, advertising, communicating, promoting, delivery channel, endorsement and etc.
The Bachelor of Marketing (Honours) is developed with the aim to deliver to students and all-rounded knowledge and skills associated with marketing. Graduates who are well-versed in marketing are highly employable. The Alibaba.com Global Digital Talent (GDT) programme has empowered educators to teach students the practical hands-on in the ecosystem of cross-border e-commerce that meets the demands of the industry. Students will also have the opportunity to develop their digital marketing skills on Google platforms and obtain Google AdWords Certification through the Google Ignite programme.
CAREER PROSPECTS
Sales & Marketing Consultant
International Marketing Executive/Manager
Event Management Executive/Manager
Business Development Executive/Manager
Brand Executive/Manager
Product Executive/Manager
Advertising Executive/Manager
PROGRAMME STRUCTURE
Year 1
Accounting in Practice
Business Finance
Consumer Behaviour
Corporate and Business Law
Elective II
English for Business
Information Systems
Management Principles
MPU1*
Principles of Macroeconomics
Principles of Marketing
Principles of Microeconomics
Quantitative Techniques I
Quantitative Techniques II
Year 2
Co-Curriculum
Customer Relationship Management
Elective III
English for Management
Global Marketing
Logistics Management
Marketing Analysis and Decision Making
Marketing Research in Practice
MPU1**
MPU Elective I
Product Management
Retail Management
Sun Zi's Art of War and Business Strategies
Year 3
Business Ethics
Elective I
Elective IV
Electronic Marketing
Entrepreneurship
Industrial Training
International Business
Marketing Communication Strategy
National Language/ Other Languages
Research Project
Service Management
Strategic Marketing Planning and Control
Elective I - Choose 1 course
Human Resource Management
Managing Information Systems
Elective II - Choose 1 course
Advertising and Promotion
Business-To-Business Marketing
Event Management
Elective III - Choose 1 course
E-Commerce
Operations Management
Elective IV - Choose 1 course
Interpersonal Communication
Introduction to Multimedia
Public Speaking and Oral Presentation
Technopreneurship
MPU 1* - Choose 1 course
Hubungan Etnik - For Local Students
Malaysian Studies 3 - For International Students
MPU 1** - Choose 1 course
Bahasa Melayu Komunikasi 2 - For International Students
Tamadun Islam dan Tamadun Asia (TITAS) - For Local Students
MPU Elective - Choose 1 course
Business and Society
Malaysian Economy
National Language/Other Language - Choose 1 course
Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
Communication Tamil For Health Sciences
Introduction to French
Introduction to German Language
Introduction to Japanese
Introduction to Korean
Introduction to Tamil Language
Introduction to Thai Language
Co-curriculum - Choose 1 course
Art, Craft, and Design
Arts and Cultural Performance
Business Plan Writing & Preparation
Community Project
Critical Thinking, Creative Thinking and Problem Solving
