Management and Science University

Management and Science University

Courses
168
Scholarship
Yes

Bachelor in Marketing with Psychology (Hons)   APPLY

  Study Mode
FULL TIME
  Level
UNDER-GRADUATE
  Duration
3 years
  Intake
  Tution Fees
N/A

The Bachelor in Marketing with Psychology programme uniquely combines marketing with psychology to provide you with in-depth knowledge of how purchasing decisions are made by consumers and how business relationships are influenced by marketing strategies. In the Marketing component, you will acquire a strong foundation in all areas of marketing, including understanding consumer behaviour, studying marketing research and strategic marketing. Through the Psychology component, you will learn how an individual’s psychology can influence his spending, and comprehend the psychology behind online marketing. Through the MSU Global Internship Programme, you are able to experience a working stint abroad and utilize the experience along with your theoretical knowledge to improve your understanding of marketing in practice. Internship experience at multinational companies will also enhance your future employability.

 

PROGRAMME STRUCTURE

Year One

  • Introduction to Psychology
  • Practices of Management
  • Cognitive Psychology
  • Developmental Psychology

Year Two

  • Marketing Management
  • Service Marketing
  • Social Psychology
  • Marketing Research

Year Three

  • International Marketing
  • Psychology of the Internet
  • Industrial Training

 

ENTRY REQUIREMENTS

You need a Pass in Mathematics at SPM level AND at least a C (2.00 CGPA) in two (2) subjects at STPM level or Jayyid in STAM. Other acceptable qualifications include Matriculation/Foundation/Pre-U/Diploma/UEC with at least 2.00 CGPA or equivalent. International students must score at least 5.5 in IELTS or equivalent. 

 

Doctor of Philosophy (Accounting/Finance)
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FULL TIME,PART TIME,BY RESEARCH WORK |

Doctor of Philosophy (Applied Science)
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FULL TIME,PART TIME,BY RESEARCH WORK |

Doctor of Philosophy (PhD) Biomedical Sciences
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FULL TIME,PART TIME,BY RESEARCH WORK |

Doctor of Philosophy (PhD) Computer Science
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FULL TIME,PART TIME,BY RESEARCH WORK |

Doctor of Philosophy in Engineering
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FULL TIME,PART TIME,BY RESEARCH WORK |

PhD in Food Service Technology
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK |

Doctor of Philosophy (Health Science)
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK |

Doctor of Philosophy (Management/Business)
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK |
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