Overview of Bachelor of Science (Hons) in Business Marketing in AIMST University Malaysia
The Bachelor of Science (Hons) Business and Marketing programme offered at AIMST University is a 3 ½ year programme. The programme is designed to take a broad approach to develop your knowledge and skills in ways that enable you to think strategically about the growth of your organization and develop effective marketing practices that make and shape the markets in which you want to have impact.
This degree focuses on the marketing functions of an organization. Students are trained to become marketing professionals through case analysis, brainstorming sessions, practical projects and industrial training. The marketing profession provides a wide range of job opportunities for its graduate in hotel industry, manufacturing, banking, consultancy, research firm, education industry and more
Courses
Courses of Bachelor of Science (Hons) in Business Marketing in AIMST University Malaysia
YEAR 1
(SEM 1 & SEM 2)
Introduction to Business Economics
Principles of Management
Elements of Accounting
Foundation of Marketing
Essentials of Business Communications
Principles of Finance
Organizational Behavior
Business Statistics
YEAR 2
(SEM 3 & SEM 4)
Business Ethics
Consumer Behavior
Marketing Planning and Management
Business Law
International Business
Operations Management
Promotional Strategy
Business Research Methods
Retail Management
YEAR 3
(SEM 5 & SEM 6)
Strategic Management
Knowledge Management
Marketing Research
Entrepreneurship
Human Resource Management
Digital Marketing
Managerial Economics
Sales Management
International Marketing
Customer Relationship Management
Marketing Communications
Financial Service Marketing
Total Quality Management
Industrial Training
YEAR 4
(SEM 7)
Management Information Systems
Service Marketing and Management
Project / Seminar in Marketing
Entry Requirements
Entry Requirements of Bachelor of Science (Hons) in Business Marketing in AIMST University Malaysia
QUALIFICATION
ACADEMIC REQUIREMENTS
STPM / A level
Pass with CGPA ≥ 2.0 Or Grade C in 2 subjects.
Pass English at SPM Level
AIMST Foundation/Other
Foundation/ Government
Matriculation/ Diploma
A Pass with CGPA ≥ 2.0
STAM
Pass with a minimum grade of Jayyid and pass SPM with credit in Mathematics and pass in English
UEC
Full pass in 5 subjects with grade B
For International Candidate:
IELTS minimum score of 5.5 or equivalents
Career Opportunity
Career Opportunity of Bachelor of Science (Hons) in Business Marketing in AIMST University Malaysia
