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UCSI University
- Location: Kuala Lumpur, Malaysia, Negeri Sembilan
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- Type: Private Institution
- Courses: 100
- QS World University Rankings: 265
- Times Higher Education World University Rankings:
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BComm Hons Marketing Fees Structure, Admission, Intake, Deadline
Course Intake
Overview of BComm Hons Marketing in UCSI University Malaysia
Marketing is about meeting and satisfying the needs and wants of customers, which will directly assist to increase an organisation’s profitability. Students will learn about the fundamental principles of this discipline, as well as go in depth into marketing processes, consumer behaviour, brand management and business communication. By the end of this programme, students will have the skills and knowledge necessary to build a successful career in this exciting and dynamic field.
Entry Requirements of BComm Hons Marketing in UCSI University Malaysia
Qualification
Academic Requirements
STPM
Min 2 principals with pass in Mathematics and English Language at SPM level
A-levels
Min 2 principals (E)
UEC
Grade B in minimum 5 subjects including Mathematics and English Language
International Baccalaureate (IB)
Min score of 26/42 from 6 subjects
South Australian Cert of Education (SAM), Australia
Tertiary Entrance Examinations (TEE), Australia
New South Wales: Higher School Certificate (HSC) (Yr 12), Australia
Northern Territory Cert of Education (NTCE) (Yr 12), Australia
Western Australia Cert of Education (WACE) (Yr 12), Australia
Min average of 60% in 5 subjects
High School Certificate
Min average of 60%
High / Secondary School Diploma (Grade 12) / Canadian Grade 12 – nama mengikut wilayah di Canada
Min average of 60% in 6 subjects
Canadian Pre-University (CPU)
Canadian International Matriculation (CIMP)
Min average of 60% in 6 subjects
Singapore Cambridge general Cert of Education Advanced level, Singapore
Pra U2, Singapore
UCSI Foundation programmes
Matriculation from local universities
Recognised Foundation from any IPTA & IPTS
Recognised Diplomas from any IPTA & IPTS in the related field
Min CGPA 2.0
Diploma/Advance Diploma/Degree/equivalent or other recognized equivalent qualifications
Case-by-case basis
Note / Legend:
Discretion is given to the Head of School to deal with applicants who have results borderline to the Academic Requirements.
SPM Credit – 'A+' to 'C'
O-Level – 'A' to 'C'
UEC Credit – 'A1' to 'B6'
STPM principal – 'A' to 'C'
'A' Levels principal – 'A' to 'E'
English Language Requirements
For local student:
- At least MUET Band 2 or IELTS Band 5.5 or TOEFL 550 (A compulsory requirement from MQA)
- A distinction (A+, A, or A-) in the English Language subject at SPM/UEC level. If the English Language requirement is not met, student may be required to take an additional English module(s) prior to or concurrently with the undergraduate program based on the University’s decision.
For international student:
- IELTS minimum Band 5.5
- TOEFL (Internet-based) minimum 46
- Cambridge English Qualification and Test minimum score of 160
- Pearson Test of English minimum score 51
- MUET minimum Band 3
- International students holding equivalent academic qualifications but which are not conducted in English are required to sit for the English Placement Test, which may result in the taking of the English for Tertiary Education (1 to 10 months). Students, who intend to pursue the above undergraduate programme directly, are advised to fulfil the above English requirements prior to commencing their studies at the University.
Career opportunities of BComm Hons Marketing in UCSI University Malaysia
- Public relations consultant
- Marketing manager
- Corporate branding consultant
- Business development manager
- Sales manager
- Retail manager
- Advertising and promotion manager
Course offered of BComm Hons Marketing in UCSI University Malaysia
Academic Year
Course Code
Course Name
Core / Elective
1
BM101s
Fundamentals of Marketing
Core Major
1
BM103s
Commercial Law
Basic Major
1
BB113s
Statistics and Its Applications
Core Major
1
BB112s
Fundamentals of Management
Core Major
1
BG201s
Business Law (Malaysian Perspective)
[MPU-U3]
Compulsory
1
UL101s
University Life
[MPU-U2]
Compulsory
1
EAB100s
Extra-curricular Learning Experience 1
[MPU-U1]
Compulsory
1
BB102s
Business Information System
Basic Major
1
BB107s
Microeconomics
Basic Major
1
BB108s
Organisation Behaviour
Basic Major
1
BA100s
Business Accounting
Basic Major
1
BA100s
Introduction to Marketing Communication
Core Major
1
BB101s
Business Communication
Core Major
1
WJB301s
Hubungan Etnik
[MPU-U1] (Local student)
Compulsory
1
WJB303s
Malaysian Studies
[MPU-U1] (International student)
Compulsory
1
KAD1171
Co-Operative Placement 1
Industrial Training
2
BB106s
Macroeconomics
Core Major
2
BB202s
Business Mathematics
Core Major
2
BM206s
Relationship Marketing
Core Major
2
BM208s
Business Ethics in Ethical Decision Making
Core Major
2
BB208s
Managing People
Basic Major
2
EAB200s
Extra-curricular Learning Experience 2
[MPU-U4]
Compulsory
2
BB218s
Internet in Practice
Elective
2
BB212s
Financial Management
Elective
2
BM209s
Introduction to Insurance
Elective
2
BM210s
Direct Marketing
Core Major
2
BM202s
Marketing Processes
Core Major
2
BB203s
Business Modelling with Spreadsheet
Basic Major
2
BM211s
Consumer Behaviour
Core Major
2
BB204s
Business Research Methods
Core Major
2
BM213s
Internet Marketing
Core Major
2
KAD1172
Co-Operative Placement 2
Industrial Training
3
BM207s
Entrepreneurship
Core Major
3
BM309s
Marketing Research Project A
Core Major
3
BM306s
Marketing Promotion
Core Major
3
BM304s
Strategic Marketing
Core Major
3
BB304s
International Business
Core Major
3
EAB300s
Extra-curricular Learning Experience 2
Compulsory
3
BM308s
Strategic Information Systems Management
Elective
3
BR302s
Strategic Brand Management
Elective
3
HE205s
Event Operation Management
Elective
3
BM310s
Marketing Research Project B
Core Major
3
BB309s
Strategic Management
Core Major
3
BM302
Services Marketing
Core Major
3
BM305s
Current Issues in Marketing
Core Major
3
BM301s
Retail Marketing
Core Major
3
WJB302s
Tamadun Islam dan Tamadun Asia
[MPU-U1] (Local student)
Compulsory
3
WJB304s
Bahasa Melayu Komunikasi 3
[MPU-U1] (International student)
Compulsory
3
KAD1173
Co-Operative Placement 3
Industrial Training
General Courses (MPU) are compulsory for all students.
U1
– For Malaysian students:
- Ethnic Relations
- Islamic Civilisation and Asian Civilisation
– For foreign students:
- Malaysian Studies
- Communication in Bahasa Melayu 3
Professional Recognition of BComm Hons Marketing in UCSI University Malaysia
International Institute of Marketing Professionals
UCSI is one of the few Malaysian Private universities appointed as an IIMP-Recognised Educational Institution (REI).

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