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UCSI University

UCSI University

Courses
101
Scholarship
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BComm Hons Marketing   APPLY

  Study Mode FULL TIME
  Level UNDER-GRADUATE
  Duration 3 Years
  Intake January, May and September
  Tution Fees N/A

Marketing is about meeting and satisfying the needs and wants of customers, which will directly assist to increase an organisation’s profitability. Students will learn about the fundamental principles of this discipline, as well as go in depth into marketing processes, consumer behaviour, brand management and business communication. By the end of this programme, students will have the skills and knowledge necessary to build a successful career in this exciting and dynamic field.

Qualification

Academic Requirements

STPM

Min 2 principals with pass in Mathematics and English Language at SPM level

 

A-levels

Min 2 principals (E)

 

UEC

Grade B in minimum 5 subjects including Mathematics and English Language

 

International Baccalaureate (IB)

Min score of 26/42 from 6 subjects

 

South Australian Cert of Education (SAM), Australia
Tertiary Entrance Examinations (TEE), Australia
New South Wales: Higher School Certificate (HSC) (Yr 12), Australia
Northern Territory Cert of Education (NTCE) (Yr 12), Australia
Western Australia Cert of Education (WACE) (Yr 12), Australia

Min average of 60% in 5 subjects

 

High School Certificate

Min average of 60%

 

High / Secondary School Diploma (Grade 12) / Canadian Grade 12 – nama mengikut wilayah di Canada

Min average of 60% in 6 subjects

 

Canadian Pre-University (CPU)
Canadian International Matriculation (CIMP)

Min average of 60% in 6 subjects

 

Singapore Cambridge general Cert of Education Advanced level, Singapore
Pra U2, Singapore
UCSI Foundation programmes
Matriculation from local universities
Recognised Foundation from any IPTA & IPTS
Recognised Diplomas from any IPTA & IPTS in the related field

Min CGPA 2.0

 

Diploma/Advance Diploma/Degree/equivalent or other recognized equivalent qualifications

Case-by-case basis

 

Note / Legend:

Discretion is given to the Head of School to deal with applicants who have results borderline to the Academic Requirements.

SPM Credit – 'A+' to 'C'
O-Level – 'A' to 'C'
UEC Credit – 'A1' to 'B6'

STPM principal – 'A' to 'C'
'A' Levels principal – 'A' to 'E'

English Language Requirements

For local student:

  • At least MUET Band 2 or IELTS Band 5.5 or TOEFL 550 (A compulsory requirement from MQA)
  • A distinction (A+, A, or A-) in the English Language subject at SPM/UEC level. If the English Language requirement is not met, student may be required to take an additional English module(s) prior to or concurrently with the undergraduate program based on the University’s decision.

For international student:

  • IELTS minimum Band 5.5
  • TOEFL  (Internet-based) minimum 46
  • Cambridge English Qualification and Test minimum score of 160
  • Pearson Test of English minimum score 51
  • MUET minimum Band 3
  • International students holding equivalent academic qualifications but which are not conducted in English are required to sit for the English Placement Test, which may result in the taking of the English for Tertiary Education (1 to 10 months). Students, who intend to pursue the above undergraduate programme directly, are advised to fulfil the above English requirements prior to commencing their studies at the University.

  • Public relations consultant
  • Marketing manager
  • Corporate branding consultant
  • Business development manager
  • Sales manager
  • Retail manager
  • Advertising and promotion manager

Academic Year

Course Code

Course Name

Core / Elective

1

BM101s

Fundamentals of Marketing

Core Major

 

1

BM103s

Commercial Law

Basic Major

 

1

BB113s

Statistics and Its Applications

Core Major

 

1

BB112s

Fundamentals of Management

Core Major

 

1

BG201s

Business Law (Malaysian Perspective)
[MPU-U3]

Compulsory

 

1

UL101s

University Life
[MPU-U2]

Compulsory

 

1

EAB100s

Extra-curricular Learning Experience 1
[MPU-U1]

Compulsory

 

1

BB102s

Business Information System

Basic Major

 

1

BB107s

Microeconomics

Basic Major

 

1

BB108s

Organisation Behaviour

Basic Major

 

1

BA100s

Business Accounting

Basic Major

 

1

BA100s

Introduction to Marketing Communication

Core Major

 

1

BB101s

Business Communication

Core Major

 

1

WJB301s

Hubungan Etnik
[MPU-U1] (Local student)

Compulsory

 

1

WJB303s

Malaysian Studies
[MPU-U1] (International student)

Compulsory

 

1

KAD1171

Co-Operative Placement 1

Industrial Training

 

2

BB106s

Macroeconomics

Core Major

 

2

BB202s

Business Mathematics

Core Major

 

2

BM206s

Relationship Marketing

Core Major

 

2

BM208s

Business Ethics in Ethical Decision Making

Core Major

 

2

BB208s

Managing People

Basic Major

 

2

EAB200s

Extra-curricular Learning Experience 2
[MPU-U4]

Compulsory

 

2

BB218s

Internet in Practice

Elective

 

2

BB212s

Financial Management

Elective

 

2

BM209s

Introduction to Insurance

Elective

 

2

BM210s

Direct Marketing

Core Major

 

2

BM202s

Marketing Processes

Core Major

 

2

BB203s

Business Modelling with Spreadsheet

Basic Major

 

2

BM211s

Consumer Behaviour

Core Major

 

2

BB204s

Business Research Methods

Core Major

 

2

BM213s

Internet Marketing

Core Major

 

2

KAD1172

Co-Operative Placement 2

Industrial Training

 

3

BM207s

Entrepreneurship

Core Major

 

3

BM309s

Marketing Research Project A

Core Major

 

3

BM306s

Marketing Promotion

Core Major

 

3

BM304s

Strategic Marketing

Core Major

 

3

BB304s

International Business

Core Major

 

3

EAB300s

Extra-curricular Learning Experience 2

Compulsory

 

3

BM308s

Strategic Information Systems Management

Elective

 

3

BR302s

Strategic Brand Management

Elective

 

3

HE205s

Event Operation Management

Elective

 

3

BM310s

Marketing Research Project B

Core Major

 

3

BB309s

Strategic Management

Core Major

 

3

BM302

Services Marketing

Core Major

 

3

BM305s

Current Issues in Marketing

Core Major

 

3

BM301s

Retail Marketing

Core Major

 

3

WJB302s

Tamadun Islam dan Tamadun Asia
[MPU-U1] (Local student)

Compulsory

 

3

WJB304s

Bahasa Melayu Komunikasi 3
[MPU-U1] (International student)

Compulsory

 

3

KAD1173

Co-Operative Placement 3

Industrial Training

 

General Courses (MPU) are compulsory for all students.

U1

– For Malaysian students:

  1. Ethnic Relations
  2. Islamic Civilisation and Asian Civilisation

– For foreign students:

  1. Malaysian Studies
  2. Communication in Bahasa Melayu 3

International Institute of Marketing Professionals

International Institute of Marketing Professionals
UCSI is one of the few Malaysian Private universities appointed as an IIMP-Recognised Educational Institution (REI).

Foundation in Arts
APPLY

FULL TIME | January, May and September

Foundation In Arts Built Environment
APPLY

FULL TIME | January, May and September

Foundation In Arts Hospitality And Tourism
APPLY

FULL TIME | January, May and September

Foundation In Music
APPLY

FULL TIME | January, May and September

Foundation In Science Applied Sciences
APPLY

FULL TIME | January, May and September

Foundation In Science Engineering & Built Environment
APPLY

FULL TIME | January, May and September

Foundation In Science Medical Sciences
APPLY

FULL TIME | January, May and September

Diploma In Electrical and electronics engineering
APPLY

FULL TIME | January, May and September

Dip. Aquaculture With Entrepreneurship
APPLY

FULL TIME | January, May and September

Executive Diploma In Real Estate EDRE
APPLY

FULL TIME | January, May and September

Diploma In International Business
APPLY

FULL TIME | January, May and September

Diploma In Finance
APPLY

FULL TIME | January, May and September

Dip. Management
APPLY

FULL TIME | January, May and September

Dip. Logistics Management
APPLY

FULL TIME | January, May and September

Diploma In Fashion Design
APPLY

FULL TIME | January, May and September

Diploma In 3D Animation Design
APPLY

FULL TIME | January, May and September

Dip. Graphic Design
APPLY

FULL TIME | January, May and September

Dip. Leisure Management Kuching Campus
APPLY

FULL TIME | January, May and September Kuching Campus only

Dip. Hotel Management Kuching Campus
APPLY

FULL TIME | January, May and September

Dip. Hotel Management Kuala Lumpur Campus
APPLY

FULL TIME | January, May and September

Dip. Culinary Arts Kuching Campus
APPLY

FULL TIME | January, May and September

Dip. Culinary Arts Kuala Lumpur Campus
APPLY

FULL TIME | January, May and September

Dip. Information Technology
APPLY

FULL TIME | January, May and September

Diploma in Nursing
APPLY

FULL TIME | January and July

Bachelor Of Optometry Hons
APPLY

FULL TIME | January and July

Bachelor of Nursing
APPLY

FULL TIME | January and July

BA Hons Psychology
APPLY

FULL TIME | January, May and September

BA Hons Mass Communication
APPLY

FULL TIME | January, May and September

BA HonsEnglish Language & Communication
APPLY

FULL TIME | January, May and September

Bachelor Of Petroleum Engineering With Honours
APPLY

FULL TIME | January, May and September

Bachelor Of Mechatronics Engineering With Honours
APPLY

FULL TIME | January, May and September

Bachelor Of Mechanical Engineering With Honours
APPLY

FULL TIME | January, May and September

Bachelor Of Environmental Engineering With Honours
APPLY

FULL TIME | January, May and September

Bachelor of Civil Engineering (Hons)
APPLY

FULL TIME | January, May and September

Bachelor Of Chemical Engineering With Honours
APPLY

FULL TIME | January, May and September

BSc Hons Nutrition With Wellness
APPLY

FULL TIME | January, May and September

BSc Hons Forensic Science
APPLY

FULL TIME | January, May, September

BSc Hons Aquatic Science
APPLY

FULL TIME | January, May and September

BSc (Hons) Finance & Investment
APPLY

FULL TIME | January, May and September

BSc Hons Actuarial Science
APPLY

FULL TIME | January, May and September

BComm Hons Marketing
APPLY

FULL TIME | January, May and September

Bachelor in Accounting and Finance (Honours)
APPLY

FULL TIME | January, May and September

BBA Hons Oil & Gas Management
APPLY

FULL TIME | January, May and September

Bachelor Of Financial Economics Hons
APPLY

FULL TIME | January, May and September

BA Hons Supply Chain Operations Management
APPLY

FULL TIME | January, May and September

BA Hons Marketing
APPLY

FULL TIME | January, May and September

BA Hons Logistics Management
APPLY

FULL TIME | January, May and September

BA Hons Business Administration
APPLY

FULL TIME | January, May and September

BA Hons Accounting & Finance
APPLY

FULL TIME | January, May and September

BA Hons Branding And Advertising
APPLY

FULL TIME | January, May and September

BA Hons Accounting
APPLY

FULL TIME | January, May and September

BCA Hons 3D Animation Design
APPLY

FULL TIME | January, May and September

BA Hons Multimedia Design
APPLY

FULL TIME | January, May and September

BA Hons Graphic Design
APPLY

FULL TIME | January, May and September

BA Hons Game Design
APPLY

FULL TIME | January, May and September

BA Hons Fashion Design With Marketing
APPLY

FULL TIME | January, May and September

BA (Hons) In Hospitality Management A Dual Award With HTMi Switzerland
APPLY

FULL TIME | January, May and September Kuching Campus only

BA (Hons) In Event And Tourism Management A Dual Award With HTMi Switzerland
APPLY

FULL TIME | January, May and September Kuching Campus only

BA Hons Commerce Kuching Campus
APPLY

FULL TIME | January, May and September Kuching Campus only

BSc Hons Computing
APPLY

FULL TIME | January, May and September

BSc Hons Business Information Systems
APPLY

FULL TIME | January, May and September

Master of Science in Child Psychology
APPLY

FULL TIME,PART TIME | January / May / September

Master of Science in Clinical Psychology
APPLY

FULL TIME,PART TIME | January / May / September

Post Graduate Diploma in Tertiary Teaching
APPLY

FULL TIME,PART TIME | January / July

Master of Music (Performance Studies)
APPLY

FULL TIME,PART TIME | January / May / September

Master of Philosophy Engineering
APPLY

FULL TIME,PART TIME | January - December

Master of Science in Clinical Pharmacy Practice
APPLY

FULL TIME,PART TIME | January / July

Master of Science in Pharmaceutical Sciences
APPLY

FULL TIME,PART TIME | January / July

Master of Science in Pharmaceutical Chemistry
APPLY

FULL TIME,PART TIME | January / July

Master of Science in Pharmaceutical Technology
APPLY

FULL TIME,PART TIME | January / July

Master of Science in Applied Science (By Research)
APPLY

FULL TIME,PART TIME | January / May / September

Master of Science in Biotechnology
APPLY

FULL TIME,PART TIME | January / May / September

Master of Science in Biotechnology with Business Management
APPLY

FULL TIME,PART TIME | January / May / September

Master of Science in Food Science with Business Management
APPLY

FULL TIME,PART TIME | January / May / September

Master of Science in Nutrition with Management
APPLY

FULL TIME,PART TIME | January / May / September

Doctor of Philosophy in Mathematical Sciences
APPLY

FULL TIME,PART TIME | January / May / September

Master of Science in Actuarial Management
APPLY

FULL TIME | January / May / September

MBA in Business Administration
APPLY

FULL TIME | January / May / September

MBA in Business Administration (ODL) ONLINE
APPLY

PART TIME | January / May / September

MBA in Oil and Gas Management
APPLY

FULL TIME,PART TIME | January / May / September

Master of Science in Logistics Management
APPLY

FULL TIME | January / May / September

Master of Architecture
APPLY

FULL TIME | January / July

Master of Philosophy in Built Environment
APPLY

FULL TIME,PART TIME | January - December

Master of Arts in Arts and Design
APPLY

FULL TIME,PART TIME | January / May / September

Master of Arts in International Hospitality Management
APPLY

FULL TIME,PART TIME | January / May / September

Master of Science in Technopreneurship
APPLY

FULL TIME,PART TIME | January / May / September

Doctor Of Medicine MD
APPLY

FULL TIME | September

PhD in Education
APPLY

FULL TIME,PART TIME | January / May / September

(PhD) Doctor of Philosophy in Engineering
APPLY

FULL TIME,PART TIME | January - December

PhD in Industrial Engineering
APPLY

FULL TIME,PART TIME | January / May / September

(PhD) Doctor of Philosophy in Science
APPLY

FULL TIME,PART TIME | January / May / September

(PhD) Doctor of Business Administration
APPLY

FULL TIME,PART TIME | January / May / September

(PhD) Doctor of Philosophy in Business And Management
APPLY

FULL TIME,PART TIME | January / May / September

(PhD) Doctor of Philosophy in Architecture
APPLY

FULL TIME,PART TIME | January - December
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