Marketing specialization is a program offered to provide students with a comprehensive understanding of the basic marketing concepts and their role in managing the operations of an organization.
Students’ will apply their understanding of the basic comprehensive marketing skills and will be assessed through case studies and other interactive assignments. The use of techniques and information technology to help graduates to make decisions in qualitative and quantitative fields are encouraged. The main focus shall be the preparation of courses in marketing skills such as promotion, distribution, product development, pricing, customer relationship management and others
CURRENT YEAR STPM
SCIENCE
LITERATURE
Earn at least;
Grade C (NGMP 2.00) at STPM level in any one (1) of the following subjects;
· Mathematics M
· Mathematics T
And
Obtained at least Grade C (NGMP 2.00) at STPM level in one (1) other subject (
excluding General Studies)
And
Obtained at least Grade C credit at SPM level in the following subjects:
· Mathematics / Additional Mathematics
And
Obtained at least passed Grade E at SPM level in the following subjects:
· English
And
Obtained at least Level 2 (Band 2) in the Malaysian University English Test (MUET)
Earn at least;
Grade C (NGMP 2.00) at STPM level in any
one (1) of the following subjects;
· Economics
· Business Studies
· Accounting
And
Obtained at least Grade C (NGMP 2.00) at STPM level in one (1) other subject (
excluding General Studies)
And
Obtained at least Grade C credit at SPM level in the following subjects:
· Mathematics / Additional Mathematics
Dan
Obtained at least passed Grade E at SPM level in the following subjects:
· English
And
Obtained at least Level 2 (Band 2) in Malaysian University English Test (MUET)
