Bachelor of Science (Honours) in Marketing 3+0 in Collaboration with Bangor University, UK
Fees Structure, Admission, Intake & Deadline
Course Intake
Entry Requirement
1 A pass in Sijil Tinggi Pelajaran Malaysia (STPM) with a minimum grade C (GP 2.00) in any 2 subjects, and a pass in Mathematics and English at Sijil Pelajaran Malaysia (SPM) level or any equivalent qualification; OR
2 A pass in Sijil Tinggi Agama Malaysia (STAM), with a minimum Grade of Jayyid, and a pass in Mathematics and English at SPM level; OR
3 Pass Unified Examination Certificate (UEC) with 5 credits; OR
4 Pass Matriculation/Foundation/Pre-university with a minimum of CGPA of 2.00 out of 4.00 or any equivalent qualification; OR
5 Any qualifications equivalent to Diploma (Level 4, MQF) or advanced diploma (Level 5, MQF); OR
6 Other related equivalent qualifications recognised by the Government of Malaysia.
International students are required to achieve a minimum score of 6.0 (5.5) for International English Language Testing System (IELTS) or its equivalent.
Note: The condition of pass in Mathematics and English at SPM for candidates in category 1 and 2 can be exempted if the said qualification contains Mathematics and English subjects and the results are equivalent / higher than the pass requirements at SPM.
Career Opportunity
- Marketing or Sales Managers
- Market Research Analysts
- Advertising and Promotions Manager
- Advertising Account Executive
- Media Buyer
- Media Planner
- Social Media Manager
Course Outline
Core
- Business Analytics
- Management and Financial Accounting
- CORE Economics
- Marketing
- Tutorials in Marketing
- Principles of Business Management
- Business Information Systems
- Operations Strategy
- Leadership and Human Resource Management
- Law for Business
- Entrepreneurship, Capital and Firm.
Specialisation
- Marketing Communication
- The Marketing of Services
- Consumer Behaviour
- Marketing Research
- Brand Management
- Marketing Strategy and Management
- e-Marketing
- Customer Insight Project
- International Marketing
- Trends in Marketing
Elective
- Statistical Methods
- Economics for Managers
- Personal Finance
- Evolution of Management Thought
- Strategic Management
- Globalization and Multinational Corporations
Compulsory
- Bahasa Melayu Komunikasi 2 (International Students) or Penghayatan Etika dan Peradaban (Local Students)
- Philosophy and Current Issues
- Bahasa Kebangsaan A* or Entrepreneurship
- Moral Studies
- Community Service