SEGi UNIVERSITY

SEGi UNIVERSITY

Courses
101
Scholarship
Yes

BA (Hons) Business and Marketing Management   APPLY

  Study Mode
FULL TIME
  Level
UNDER-GRADUATE
  Duration
3 Years
  Intake
January / February / April / June / August / September / October
  Tution Fees
N/A

Summary Of Bachelor's In Business And Marketing Management (HONS) In Malaysia

Marketing is an essential part of any business and its discipline is required for enormous success in today’s modern business environment.

Understanding basic and rising needs of an organisation and its target audience is a highly challenging skill; thus placing great demands for graduates of Business and Marketing like you.

The Bachelor of Arts (Hons) in Business and Marketing Management enables you to develop knowledge in understanding and analysing a business within a regional, national and international framework. The degree enhances communication and problem solving skills, often required in the marketing industry. As graduates, you’ll be ready to fulfill expectations of the employers with the education and practical skills gained throughout our programme.

Time Table Of The Programme In Bachelor's In Business And Marketing Management (HONS) In Malaysia

Year 1 Year 2 Year 3
  • Employability Skills
  • Understanding the Business Environment – Part 1
  • Understanding Business – Part 1
  • English 1
  • Business Economics
  • Business Management
  • Contemporary Debates in Business Management
  • Understanding the Business Environment – Part 2
  • Understanding Business – Part 2


(I) International Students
(L) Local Students

  • Marketing Intelligence
  • Marketing Management
  • Responsible Business
  • English 2
  • Malaysian Studies (I) / Hubungan Etnik (L)
  • Business Placement Internship
  • Marketing Communications
  • Introduction to Strategic Management
  • Developing Career Prospects
  • Managing Information Systems
  • Bahasa Melayu Komunikasi 3 (I) / TITAS (L)
  • Business Research Dissertation – Proposal
  • Applying Critical Reflective Practice
  • Consumer Psychology
  • English 3
  • Public Speaking
  • Entrepreneurship
  • Statistics for Managers
  • Co-Curriculum / Community Service
  • Business Research Dissertation (report)
  • Internet Marketing
  • Strategic Marketing
  • Personal Health Management

Required Details For Getting Admission In Business And Marketing Management (HONS) In Malaysia

  • Foundation in Commerce, STPM (2 principals) / Pre-U / A-Level / UEC or equivalent
  • International students are required to achieve a minimum score of 5.5 for IELTS OR its equivalent (SEGi’s EPT / IEP)

 

Prospects For Future After Completing Bachelor's In Business And Marketing Management (HONS) In Mala

With the excellent grounding in business offered by this degree, you will be ready for a career in any business area, ranging from the human resources, marketing, operations, and administration.

 

Certificate in Business Studies
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Diploma in Environmental Health
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Diploma in Health Care Management
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Diploma in Medical Laboratory Technology
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Diploma in Nursing
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Diploma in Occupational Safety and Health
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Diploma in Accounting
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BA (Hons) Business and Marketing Management
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BA Hons Marketing Management
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Bachelor of Arts Hons Business Management
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