Overview of BA (Hons) Business and Marketing Management in SEGi UNIVERSITY Malaysia
Marketing is an essential part of any business and its discipline is required for enormous success in today’s modern business environment.
Understanding basic and rising needs of an organisation and its target audience is a highly challenging skill; thus placing great demands for graduates of Business and Marketing like you.
The Bachelor of Arts (Hons) in Business and Marketing Management enables you to develop knowledge in understanding and analysing a business within a regional, national and international framework. The degree enhances communication and problem solving skills, often required in the marketing industry. As graduates, you’ll be ready to fulfill expectations of the employers with the education and practical skills gained throughout our programme.
Programme Structure
Programme Structure of BA (Hons) Business and Marketing Management in SEGi UNIVERSITY Malaysia
Year 1
Year 2
Year 3
Employability Skills
Understanding the Business Environment – Part 1
Understanding Business – Part 1
English 1
Business Economics
Business Management
Contemporary Debates in Business Management
Understanding the Business Environment – Part 2
Understanding Business – Part 2
(I) International Students
(L) Local Students
Marketing Intelligence
Marketing Management
Responsible Business
English 2
Malaysian Studies (I) / Hubungan Etnik (L)
Business Placement Internship
Marketing Communications
Introduction to Strategic Management
Developing Career Prospects
Managing Information Systems
Bahasa Melayu Komunikasi 3 (I) / TITAS (L)
Business Research Dissertation – Proposal
Applying Critical Reflective Practice
Consumer Psychology
English 3
Public Speaking
Entrepreneurship
Statistics for Managers
Co-Curriculum / Community Service
Business Research Dissertation (report)
Internet Marketing
Strategic Marketing
Personal Health Management
Entry Requirement
Entry Requirement of BA (Hons) Business and Marketing Management in SEGi UNIVERSITY Malaysia
Foundation in Commerce, STPM (2 principals) / Pre-U / A-Level / UEC or equivalent
International students are required to achieve a minimum score of 5.5 for IELTS OR its equivalent (SEGi’s EPT / IEP)
Career Prospects
Career Prospects of BA (Hons) Business and Marketing Management in SEGi UNIVERSITY Malaysia
With the excellent grounding in business offered by this degree, you will be ready for a career in any business area, ranging from the human resources, marketing, operations, and administration.
