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BA (Hons) Business and Marketing Management Fees Structure, Admission, Intake, Deadline

  Study Mode FULL TIME
  Duration 3 Years


Overview of BA (Hons) Business and Marketing Management in SEGi UNIVERSITY Malaysia

Marketing is an essential part of any business and its discipline is required for enormous success in today’s modern business environment.

Understanding basic and rising needs of an organisation and its target audience is a highly challenging skill; thus placing great demands for graduates of Business and Marketing like you.

The Bachelor of Arts (Hons) in Business and Marketing Management enables you to develop knowledge in understanding and analysing a business within a regional, national and international framework. The degree enhances communication and problem solving skills, often required in the marketing industry. As graduates, you’ll be ready to fulfill expectations of the employers with the education and practical skills gained throughout our programme.

Programme Structure

Programme Structure of BA (Hons) Business and Marketing Management in SEGi UNIVERSITY Malaysia

Year 1 Year 2 Year 3
  • Employability Skills
  • Understanding the Business Environment – Part 1
  • Understanding Business – Part 1
  • English 1
  • Business Economics
  • Business Management
  • Contemporary Debates in Business Management
  • Understanding the Business Environment – Part 2
  • Understanding Business – Part 2

(I) International Students
(L) Local Students

  • Marketing Intelligence
  • Marketing Management
  • Responsible Business
  • English 2
  • Malaysian Studies (I) / Hubungan Etnik (L)
  • Business Placement Internship
  • Marketing Communications
  • Introduction to Strategic Management
  • Developing Career Prospects
  • Managing Information Systems
  • Bahasa Melayu Komunikasi 3 (I) / TITAS (L)
  • Business Research Dissertation – Proposal
  • Applying Critical Reflective Practice
  • Consumer Psychology
  • English 3
  • Public Speaking
  • Entrepreneurship
  • Statistics for Managers
  • Co-Curriculum / Community Service
  • Business Research Dissertation (report)
  • Internet Marketing
  • Strategic Marketing
  • Personal Health Management
Entry Requirement

Entry Requirement of BA (Hons) Business and Marketing Management in SEGi UNIVERSITY Malaysia

  • Foundation in Commerce, STPM (2 principals) / Pre-U / A-Level / UEC or equivalent
  • International students are required to achieve a minimum score of 5.5 for IELTS OR its equivalent (SEGi’s EPT / IEP)


Career Prospects

Career Prospects of BA (Hons) Business and Marketing Management in SEGi UNIVERSITY Malaysia

With the excellent grounding in business offered by this degree, you will be ready for a career in any business area, ranging from the human resources, marketing, operations, and administration.


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