Overview of BA (Hons) Business and Marketing Management in SEGi UNIVERSITY Malaysia
Marketing is an essential part of any business and its discipline is required for enormous success in today’s modern business environment.
Understanding basic and rising needs of an organisation and its target audience is a highly challenging skill; thus placing great demands for graduates of Business and Marketing like you.
The Bachelor of Arts (Hons) in Business and Marketing Management enables you to develop knowledge in understanding and analysing a business within a regional, national and international framework. The degree enhances communication and problem solving skills, often required in the marketing industry. As graduates, you’ll be ready to fulfill expectations of the employers with the education and practical skills gained throughout our programme.
Programme Structure of BA (Hons) Business and Marketing Management in SEGi UNIVERSITY Malaysia
Understanding the Business Environment – Part 1
Understanding Business – Part 1
Contemporary Debates in Business Management
Understanding the Business Environment – Part 2
Understanding Business – Part 2
(I) International Students
(L) Local Students
Malaysian Studies (I) / Hubungan Etnik (L)
Business Placement Internship
Introduction to Strategic Management
Developing Career Prospects
Managing Information Systems
Bahasa Melayu Komunikasi 3 (I) / TITAS (L)
Business Research Dissertation – Proposal
Applying Critical Reflective Practice
Statistics for Managers
Co-Curriculum / Community Service
Business Research Dissertation (report)
Personal Health Management
Entry Requirement of BA (Hons) Business and Marketing Management in SEGi UNIVERSITY Malaysia
Foundation in Commerce, STPM (2 principals) / Pre-U / A-Level / UEC or equivalent
International students are required to achieve a minimum score of 5.5 for IELTS OR its equivalent (SEGi’s EPT / IEP)
Career Prospects of BA (Hons) Business and Marketing Management in SEGi UNIVERSITY Malaysia
With the excellent grounding in business offered by this degree, you will be ready for a career in any business area, ranging from the human resources, marketing, operations, and administration.