Imperium International College

Entry Requirement of BA Hons in Marketing in Imperium International College Malaysia

Into Year 1
A-Levels: Minimum pass in any 2 subjects, and a pass in Mathematics and English at O-Levels/equivalent
or
STPM or any equivalent qualification: Pass with a minimum Grade C (GP 2.0) in any 2 subjects, and a pass in Mathematics and English at SPM level/equivalent
(The requirement to pass Mathematics and English subjects at SPM level for candidate in category STPM/STAM/equivalent can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.)
or
Foundation or any equivalent qualification: Pass with a minimum CGPA of 2.0
or
Unified Examination Certificate (UEC): Pass with a minimum Grade B in 5 subjects, including Mathematics and English

Into Year 2
Diploma or Advanced Diploma (Level 4 or 5 of MQF) or any equivalent qualification: Pass with a minimum CGPA 2.0
or
Diploma in Accountancy / Diploma in Business from Imperium International College: Pass with a minimum CGPA 2.0
or
Any other equivalent Diploma: Pass with a minimum CGPA2.0
(Note: For non-IIC diploma programmes, the entry into year 2 will depend on the number of exemptions granted)

Course Outline of BA Hons in Marketing in Imperium International College Malaysia

YEAR 1

• Economics for Business and Management
• Introduction to Accounting and Finance
• Introduction to Business Law
• Academic Skills
• Marketing Essentials
• Analysis of Business
• Introduction to People, Organisation and Management
• Information Technology for Business
• Hubungan Etnik / Bahasa Melayu Komunikasi 2
• Strategic Planning for Entrepreneurs

YEAR 2

• Business to Business Marketing
• International Business
• Systems and Operations Management
• Marketing Communications
• Business Research Methods
• Consumer Behaviour
• Asian Entrepreneurship and Innovation
• Tamadun Islam dan Tamadun Asia / Pengajian Malaysia 3
• Malaysian Economy

YEAR 3

• Organisational Change Management
• Strategic Management Analysis
• Sustainable Management Futures
• Retail Marketing
• International Marketing
• Marketing Consultancy
• Undergraduate Major Project (Desk Based)
• Community Services
• Internship (3 months)