BA Hons in Marketing
Fees Structure, Admission, Intake & Deadline
Course Intake
Entry Requirement
Into Year 1
A-Levels: Minimum pass in any 2 subjects, and a pass in Mathematics and English at O-Levels/equivalent
or
STPM or any equivalent qualification: Pass with a minimum Grade C (GP 2.0) in any 2 subjects, and a pass in Mathematics and English at SPM level/equivalent
(The requirement to pass Mathematics and English subjects at SPM level for candidate in category STPM/STAM/equivalent can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.)
or
Foundation or any equivalent qualification: Pass with a minimum CGPA of 2.0
or
Unified Examination Certificate (UEC): Pass with a minimum Grade B in 5 subjects, including Mathematics and English
Into Year 2
Diploma or Advanced Diploma (Level 4 or 5 of MQF) or any equivalent qualification: Pass with a minimum CGPA 2.0
or
Diploma in Accountancy / Diploma in Business from Imperium International College: Pass with a minimum CGPA 2.0
or
Any other equivalent Diploma: Pass with a minimum CGPA2.0
(Note: For non-IIC diploma programmes, the entry into year 2 will depend on the number of exemptions granted)
Course Outline
YEAR 1
- Economics for Business and Management
- Introduction to Accounting and Finance
- Introduction to Business Law
- Academic Skills
- Marketing Essentials
- Analysis of Business
- Introduction to People, Organisation and Management
- Information Technology for Business
- Hubungan Etnik / Bahasa Melayu Komunikasi 2
- Strategic Planning for Entrepreneurs
YEAR 2
- Business to Business Marketing
- International Business
- Systems and Operations Management
- Marketing Communications
- Business Research Methods
- Consumer Behaviour
- Asian Entrepreneurship and Innovation
- Tamadun Islam dan Tamadun Asia / Pengajian Malaysia 3
- Malaysian Economy
YEAR 3
- Organisational Change Management
- Strategic Management Analysis
- Sustainable Management Futures
- Retail Marketing
- International Marketing
- Marketing Consultancy
- Undergraduate Major Project (Desk Based)
- Community Services
- Internship (3 months)