Nilai University

Overview of Bachelor of Business (Marketing) (Hons) in Nilai University Malaysia

Marketing is a critical business discipline in many organisations. This programme has heavy emphasis on marketing theories and concepts to enable students to become effective marketers. This programme will equip you with solid grounding to enable you to enter the exciting world of marketing. Coupled with industry-relevant modules that reflect the best current practices, you will be trained to think logically and critically to effectively manage the marketing role in any business environment.

PROGRAMME STRUCURE

Foundational

• Foundation of Business

Core

• Introduction to Financial Accounting
• Principles of Microeconomics
• Introduction to Finance
• Introduction to Management Accounting
• Principles of Management
• Introduction to Marketing
• Law for Business
• Essentials of Information Skills
• Quantitative Methods for Business
• Business Communication
• Principles of Macroeconomics
• Managing Human Resources
• Developing Management Capabilities
• Strategic Management
• Organisation Behaviour
• E-Business
• Marketing Principles and Practices
• Marketing Management
• Consumer Behaviour
• Research Methods
• Perspective of Marketing Communication
• Perspectives on Corporate Strategy
• International Business
• Global Marketing
• International Logistics
• Strategic Marketing
• Marketing Research
• Selling and Sales Management

Capstone

• Business Synoptic

Mata Pelajaran Pengajian Umum

MPU1A

• Tamadun Islam & Tamadun Asia OR
• Bahasa Melayu Komunikasi 2

MPU1B

• Hubungan Etnik OR
• Pengajian Malaysia 3 (Malaysian Studies 3)

MPU2A

• Graduate Preparatory Course OR
• Personal Branding**

MPU 2B-F
(Choose 3 University Courses from Cat. B-F)

B

• Entrepreneurship

C

• Public Speaking
• Introduction to Theatre and Acting

D

• Critical Thinking
• Professional Development

E

• General Anthropology**
• General Philosophy**
• General Psychology**
• General Sociology**

F

• Introduction to Golf
• Outward Bound

MPU3

• Ethics and Social Responsibility

MPU4

• Co-curriculum

Industrial Training

• Internship

Malay Language

• (only for Malaysian students without a credit in SPM BM)
• Bahasa Kebangsaan A

Free Electives

• Integrated Business Processes Using SAP-ERP

ENTRY REQUIREMENTS

English Language Requirements

(for international students)*

*International students with qualifications from educational systems where English language is the main medium of instruction are exempted from this requirement.

International students who do not full the English Language Requirements may join the Intensive English Programme at Nilai University which builds their skills in the language and prepares them for the TOEFL examination.