- Home
- University
- Asia Pacific University of Technology & Innovation
- course
- BA (HONS) IN MARKETING MANAGEMENT

Asia Pacific University of Technology & Innovation
- Location: Technology Park Malaysia Bukit, Kuala Lumpur
-
-
Schooling:
-
View:
- Type: Private Institution
- Courses: 76
- QS World University Rankings:
- Times Higher Education World University Rankings:
- Get Direction
BA (HONS) IN MARKETING MANAGEMENT Fees Structure, Admission, Intake, Deadline
Overview of BA (HONS) IN MARKETING MANAGEMENT in Asia Pacific University of Technology & Innovation Malaysia
This programme is specifically designed to provide students with:
- An understanding of theories and concepts that underpin effective marketing and the practical skills required to start a career in marketing.
- Exposure to key areas including customer lifestyles and behaviour, customer values, marketing communications, international marketing, marketing decision-making and marketing management.
- A combination with other marketing and general business modules allowing students to gain a clear understanding of the vital role of marketing within the business context.
- Exposure to how the marketing discipline makes its impact in a variety of contexts.
PROGRAMME STRUCTURE
DEGREE LEVEL 1 |
Students will learn fundamental skills required by every business management professional, and the basic understanding of the context within which business operate - Management, Law, Accounting, Economics, Entrepreneurship, Marketing, People Management and Accounting. We will also expose them towards business & communication skills, computing & IT skills and quantitative skills, independent learning. All Business Management programmes have a common first year so that they will get a solid grounding in business management theories and practices.
Common Modules |
|
DEGREE LEVEL 2 |
A broader range of skills will be learnt, in which students will gain better understanding of functional management and business management, with specialised focus on Information (Research & Advertising), Electronic Marketing, Customer Relations and Creativity & Innovation. We will further nurture their independent learning to prepare them for the workplace and for further researches.
Common Modules |
Specialised Modules |
|
|
INTERNSHIP (16 WEEKS) |
Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.
DEGREE LEVEL 3 |
Students will make use of their previous studies and industrial experience to extend their familiarity in marketing strategies, discovering new opportunities, exploiting competitive advantage and decision making processes, with aims to groom them as marketing specialist. A final year project requires them to explore a topic individually – they will demonstrate their academic and practical aspects of their ability in the chosen area of study.
Specialised Modules |
|
MQA Compulsory Subjects* |
|
ENTRY REQUIREMENTS
General Requirements | |
DIRECT ENTRY TO LEVEL 1 OF THE DEGREE: | |
STPM | • 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent |
A-LEVEL | • 2 Passes in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent. |
UEC | • 5 Grade B’s in UEC with a Pass in Mathematics and English. |
MATRICULATION/ FOUNDATION | • Passed Foundation programme (minimum CGPA of 2.0). |
DIRECT ENTRY TO LEVEL 2 OF THE DEGREE: | |
DIPLOMA | • Successful completion of the APU/APIIT Diploma or • Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU/APIIT Academic Board) |
ENGLISH LANGUAGE REQUIREMENTS
• IELTS : 5.5
• TOEFL IBT : 46-59
• Pearson (PTE) : 42
• MUET : Band 4

Multimedia University, Cyberjaya Campus MMU
Bachelor of Marketing (Hons.)

Universiti Utara Malaysia UUM

Sunway University
BSc (Hons) Marketing

AIMST University
Bachelor of Science (Hons) in Business & Marketing

UCSI University
BA Hons Marketing

SEGi UNIVERSITY
BA Hons Marketing Management

UCSI University
BComm Hons Marketing

Universiti Tenaga Nasional UNITEN
Bachelor of Business Administration Hons in Marketing

University of Islamic Sciences Malaysia
Bachelor of Marketing (Financial Services) with Honours

Binary University of Management and Entrepreneurship
BA Hons in Marketing
Asia Pacific University of Technology & Innovation Popular Courses
Top Streams:
Malaysia Popular Courses
Top Streams:
Top Courses to Study in Malaysia
Top Streams:
International Islamic University of Malaysia
Gombak Road, 53100 GombakSel,, Selangor
University of Islamic Sciences Malaysia
New Town, 71800 Value, State o, Negeri Sembilan