Multimedia University, Cyberjaya Campus MMU

Multimedia University, Cyberjaya Campus MMU

Courses
75
Scholarship
Yes
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260
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Bachelor of Marketing (Hons.) Fees Structure, Admission, Intake, Deadline

  Study Mode FULL TIME
  Level UNDER-GRADUATE
  Duration 3 years
  Intake
Intake Deadline
N/A N/A


Entry Requirement

Entry Requirement of Bachelor of Marketing (Hons.) in Multimedia University, Cyberjaya Campus MMU Malaysia

 

Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of Mathematics and English OR a minimum of Grade C in SPM/O-Level Mathematics and English or equivalent; OR

  1. Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution; OR
  2. Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
  3. Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
  4. Pass STAM with a minimum of Grade Jayyid (Good) in two (2) subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR
  5. Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English OR a minimum of Grade C in SPM/O-Level English or equivalent;
  6. Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF) with at least CGPA of 2.00; OR
  7. Pass DKM/DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field.*
Career Opportunity

Career Opportunity of Bachelor of Marketing (Hons.) in Multimedia University, Cyberjaya Campus MMU Malaysia

  • Executives and Managers for Marketing, Promotions, Sales, Business Development, Education and Outreach-Centric Organisations.
Course Outline

Course Outline of Bachelor of Marketing (Hons.) in Multimedia University, Cyberjaya Campus MMU Malaysia

YEAR 1

  • Organisational Behaviour
  • Management
  • Principles of Financial Accounting
  • English for Business Communication
  • Principles of Management Accounting
  • Managerial Statistics
  • Fundamental of Marketing
  • English for Business Studies
  • Critical Thinking and Application in Management
  • Principles of Finance
  • Fundamentals of Economics

YEAR 2

  • Research Methodology
  • Technology and Innovations Marketing
  • Marketing Channel Management
  • Product Planning and Management
  • Managerial Mathematics
  • Business Law
  • Research Methodology
  • Elective 4
  • Seminar in Web Marketing
  • Marketing Strategy
  • Elective 1
  • Digital Transformation Technologies
  • Analytical Programming

YEAR 3

  • Retail Marketing
  • Elective 2
  • Marketing Research
  • Global Marketing
  • Industrial Training
  • Integrated Marketing Communication
  • Consumer Behavior
  • Elective 3
  • Business to Business Marketing
  • Sales and Professional Selling Management
  • Internet Marketing
  • Business Analytics

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