The three-year BBA programme majoring in Marketing with Multimedia is an interrelated course that uses the knowledge in business marketing for the purpose of developing the multimedia industry. Students are nurtured with in-depth understanding of the concept of marketing and marketing communication, while supplemented with the fundamentals in multimedia and ICT.

The three-year programme will imbue students with leadership values and an understanding of the fundamentals of marketing in the digital age, as well as the application of multimedia and ICT for marketing and communication for various business organisations.

SUBJECTS

• • Year 1
    • Organisational Behaviour
      Management
      Principles of Financial Accounting
      English for Business Communication
      Principles of Management Accounting
      Managerial Statistics
      Fundamental of Marketing
      English for Business Studies
      Critical Thinking and Application in Management
      Principles of Finance
      Fundamentals of Economics
  • Year 2
    • Research Methodology
      Technology and Innovations Marketing
      Marketing Channel Management
      Product Planning and Management
      Managerial Mathematics
      Business Law
      Research Methodology
      Elective 4
      Seminar in Web Marketing
      Marketing Strategy
      Elective 1
      Digital Transformation Technologies
      Analytical Programming
  • Year 3
    • Retail Marketing
      Elective 2
      Marketing Research
      Global Marketing
      Industrial Training
      Integrated Marketing Communication
      Consumer Behavior
      Elective 3
      Business to Business Marketing
      Sales and Professional Selling Management
      Internet Marketing
      Business Analytics
• Elective Modules
  • Internal Marketing
    Event Marketing
    Relationship Marketing
    Psychology
    Corporate Social Responsibility
    Not for Profit (NPO) Marketing
    Ethnocentrism Marketing
    Psychology
    Environmental and Resource Economics
    Investment
    Theory of Inventive Problem Solving
    Digital Media in Business
    Tourism Management
• University Subjects
  • U2 Bahasa Malaysia/ Foreign Language
    U4 Co-curriculum
    U1 Hubungan Etnik
    U1 TITAS
    U3 Islamic Institutions in Malaysia, or Introduction to Multicultural Studies in Malaysia, or Stress and Well-Being Among Malaysian
    U1 – Pengaijan Malaysia
    U1 – BM Komunikasi 2
    U2 Entrepreneurship in Cross Border E-commerce

ENTRY REQUIREMENTS

• • Pass Foundation/Matriculation studies from a recognised institution; OR
• • Pass STPM or its equivalent with a minimum Grade C (GP 2.00) in any 2 subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
• • Pass A-Level with a minimum of Grade D in any 2 subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
• • Pass STAM with a minimum Grade Jayyid (Good) in 2 subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR
• • Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of Mathematics and English; OR
• • Pass Diploma from a recognised institution.

CAREER PROSPECTS

• Executives and Managers for Marketing, Promotions, Sales, Business Development, Education and Outreach-Centric Organisations.