Multimedia University, Cyberjaya Campus MMU

Multimedia University, Cyberjaya Campus MMU

QS World University Rankings:
Times Higher Education World University Rankings:

Bachelor of Marketing (Hons.)   APPLY

  Study Mode FULL TIME
  Duration 3 years
  Tution Fees N/A

The three-year BBA programme majoring in Marketing with Multimedia is an interrelated course that uses the knowledge in business marketing for the purpose of developing the multimedia industry. Students are nurtured with in-depth understanding of the concept of marketing and marketing communication, while supplemented with the fundamentals in multimedia and ICT.

The three-year programme will imbue students with leadership values and an understanding of the fundamentals of marketing in the digital age, as well as the application of multimedia and ICT for marketing and communication for various business organisations.


    • Year 1
      • Organisational Behaviour
        Principles of Financial Accounting
        English for Business Communication
        Principles of Management Accounting
        Managerial Statistics
        Fundamental of Marketing
        English for Business Studies
        Critical Thinking and Application in Management
        Principles of Finance
        Fundamentals of Economics
    • Year 2
      • Research Methodology
        Technology and Innovations Marketing
        Marketing Channel Management
        Product Planning and Management
        Managerial Mathematics
        Business Law
        Research Methodology
        Elective 4
        Seminar in Web Marketing
        Marketing Strategy
        Elective 1
        Digital Transformation Technologies
        Analytical Programming
    • Year 3
      • Retail Marketing
        Elective 2
        Marketing Research
        Global Marketing
        Industrial Training
        Integrated Marketing Communication
        Consumer Behavior
        Elective 3
        Business to Business Marketing
        Sales and Professional Selling Management
        Internet Marketing
        Business Analytics
  • Elective Modules
    • Internal Marketing
      Event Marketing
      Relationship Marketing
      Corporate Social Responsibility
      Not for Profit (NPO) Marketing
      Ethnocentrism Marketing
      Environmental and Resource Economics
      Theory of Inventive Problem Solving
      Digital Media in Business
      Tourism Management
  • University Subjects
    • U2 Bahasa Malaysia/ Foreign Language
      U4 Co-curriculum
      U1 Hubungan Etnik
      U1 TITAS
      U3 Islamic Institutions in Malaysia, or Introduction to Multicultural Studies in Malaysia, or Stress and Well-Being Among Malaysian
      U1 – Pengaijan Malaysia
      U1 – BM Komunikasi 2
      U2 Entrepreneurship in Cross Border E-commerce


  • • Pass Foundation/Matriculation studies from a recognised institution; OR
  • • Pass STPM or its equivalent with a minimum Grade C (GP 2.00) in any 2 subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
  • • Pass A-Level with a minimum of Grade D in any 2 subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
  • • Pass STAM with a minimum Grade Jayyid (Good) in 2 subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR
  • • Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of Mathematics and English; OR
  • • Pass Diploma from a recognised institution.


  • Executives and Managers for Marketing, Promotions, Sales, Business Development, Education and Outreach-Centric Organisations.

Copyrights © 2022-23 Education Malaysia. All rights reserved.

Need Help Chat with us