HELP University

HELP University

Courses
71
Scholarship
Yes

Bachelor of Business (Marketing) (Hons)   APPLY

  Study Mode
FULL TIME
  Level
UNDER-GRADUATE
  Duration
3 years
  Intake
January , March , May , August , October
  Tution Fees
N/A

3 years

With great competition in markets arising from deregulation, technological change and globalisation, an understanding of marketing is becoming increasingly crucial for professionals in both private and public business areas. In a competitive world, graduates with the ability to add value to products and services have an edge over others. This programme is designed to provide students with a sound background in business, together with an understanding of marketing’s role within and between organisations.

In the face of the exponential growth of computer technology, we realize the need to transform the undergraduate business education by incorporating relevant subjects that ensure readiness for survival in the Digital Frontier. Our newly minted new tracks for marketing major which include Digital Business track and E-Commerce track will fulfill this Digital Transformation by equipping our students with effective skills and an efficient mindset.

Upon completion of the programme, graduates would acquire decision-making skills and be innovative in their approach in problem-solving. Furthermore, the programme develops critical thinking and communication skills so that graduates may deal effectively with the continually changing business environment. To achieve these aims, the programme integrates the development of practical skills and knowledge, with a strong emphasis on understanding current theories and the latest research.

3-year honours programme

31 subjects including a graduation project

14 weeks for full semester; 7 weeks for half semester

YEAR 1

9 COMPULSORY SUBJECTS

  • ACC101 Financial Accounting 1
  • ACC103 Management Accounting 1
  • ECO101 Principles of Microeconomics
  • ECO102 Principles of Macroeconomics
  • ITC101 Information Technology for Business
  • LAW101 Business Law
  • MGT101 Principles of Management
  • MKT101 Principles of Marketing
  • QBM101 Business Statistics

YEAR 2 & 3

MARKETING  (14 COMPULSORY SUBJECTS)

  • FIN201 Business Finance
  • HRM201 Managing Human Resources
  • MKT201 Consumer Behaviour
  • MKT203 Distribution & Logistics Management
  • MKT205 Sales Management
  • MKT207 Product Management
  • MKT209 Digital Marketing
  • MKT301 Integrated Marketing Communications
  • MKT302 Strategic Global Marketing
  • MKT303 Marketing Research
  • MKT304 Competitive Marketing Planning & Strategy
  • MKT306 Services Marketing
  • MKT311 Innovative Product Development and Management
  • MGT400 Graduation Project

And choose 3 electives from any Year 2 or Year 3 subjects*

*Students have a choice to choose between digital marketing track, e-commerce track or the main marketing track. Please refer to the Faculty for more information.

PARTIAL LIST OF ELECTIVES (FOR ALL SPECIALISATIONS)

  • ACC201 Management Accounting 2
  • ACC291 Islamic Bank Management
  • ACC305 Corporate Governance
  • ACC312 Reporting Framework & Accounting Practice
  • BKG301 Comparative Banking Structure
  • COM200 Managerial Communication
  • ECO203 International Economics
  • FIN203 Financial Institutions, Instruments and Markets
  • FIN204 Investment Analysis & Decision Making
  • FIN206 Introduction to Technical Analysis & Trading
  • FIN207 Mergers & Acquisitions
  • FIN301 Corporate Finance
  • ITC201 Principles of Web Design
  • ITC304 Digital Payment and Security
  • LAW201 Company Law
  • LAW305 International Business Law
  • LAW311 Cyberlaw & Ethics
  • MAT201 Business Mathematics
  • MGT200 Small Business Management
  • MGT201 Organisational Behaviour
  • MGT202 E-Business
  • MGT204 Asian Entrepreneurship & Innovation
  • MGT205 Asian Business Environment
  • MGT212 Business Analytics for Decision Making (strongly recommended)
  • MGT209 Production & Logistics Management
  • MGT211 E-Commerce
  • MGT300 Managing People across Cultures
  • MGT302 Change Management
  • MGT303 Corporate Policy & Strategy
  • MGT304 Strategic International Business Management
  • MGT305 Business Ethics & Social Responsibility
  • MGT309 Project Management
  • MGT312 E-Commerce Strategies
  • MKT206 Retail Management
  • MKT208 Brand Management
  • MKT212 Social Media Marketing
  • MKT213 Mobile Marketing
  • MKT301 Integrated Marketing Communications
  • MKT302 Strategic Global Marketing
  • MKT305 Strategic Marketing Relationship
  • MKT307 Environmental Marketing
  • MKT308 B2B Marketing
  • MKT309 Marketing Engineering
  • MKTT313 Digital Product Management
  • MKT314 Search Marketing
  • QBM201 Advanced Business Statistics

GRADUATION PROJECTS

  • All students are required to complete a graduation project in their related fields under supervision.

MPU

5 COMPULSORY MPU SUBJECTS

MPU1 (CHOOSE 2 SUBJECTS)

  • MPU3113 Hubungan Etnik(Malaysian students)
  • MPU3123 Tamadun Islam dan Tamadun Asia(Malaysian students)
  • MPU3143 Bahasa Melayu Komunikasi 2(International students)
  • MPU3173 Pengajian Malaysia 3(International students)

MPU2 (CHOOSE 1)

  • MPU3213 Bahasa Kebangsaan A (for Malaysian students without a credit in SPM Bahasa Melayu)
  • MPU3233 Leadership in Business
  • MPU3243 Personal Branding and Career Management

MPU3 (CHOOSE 1)

  • MPU3313 Comparative Ethics for Malaysia
  • MPU3323 Malaysian Constitution
  • MPU3333 Malaysian Digital Transformation
  • MPU3343 Career Pathways in the field of Behavioural Sciences in Malaysia
  • MPU3353 Personal Financial Planning in Malaysia
  • MPU3373 Goods & Services Tax in Malaysia

MPU4 (CHOOSE 1)

  • MPU3412 Co-curriculum – Sport 2
  • MPU3422 Co-curriculum – Community Service 2
  • MPU3432 Co-curriculum- Event Managment 2

MOST SUBJECTS FOLLOW THE ASSESSMENT PATTERN BELOW:
 

  • Continuous assessment – 40%
  • Final examination – 60%
  • Total – 100%

  • HELP Foundation in Arts / Foundation in Science
    Minimum CGPA score of 2.0 out of 4.0
  • HELP Diploma in Business
    Minimum CGPA score of 2.0 out of 4.0
  • STPM
    2 C’s**
  • A-Level
    2 passes
  • Senior Middle 3 (UEC)
    5 B’s***
  • CPU
    5 passes with a minimum average of 50%
  • Australian Matriculation Programmes
    University Aggregate of 50% or ATAR score of at least 50 for various programmes
  • Equivalent qualification

Certificate in Business Management
APPLY

FULL TIME | January, March, May, August, October

Certificate of Attendance-Intensive English
APPLY

FULL TIME | January , March , May , August , October

Cambridge Assessment International Education
APPLY

FULL TIME | January, March, July

Pearson Edexcel International Advanced Level
APPLY

FULL TIME | January, March, July

Foundation in Arts
APPLY

FULL TIME | January , March , May , August , October

Foundation in Science
APPLY

FULL TIME | January , March , May , August , October

Diploma in Business
APPLY

FULL TIME | January 8, March 18*, May 27, August 18, October 7*

Diploma in Business Management
APPLY

FULL TIME | January 8, March 18*, May 27, August 18, October 7*

Diploma in Communication
APPLY

FULL TIME | January 9, April 2, August 21

Diploma in Early Childhood Education
APPLY

FULL TIME | January 8, May 28, August 19

Diploma in Education
APPLY

FULL TIME | January 8, May 28, August 19

Diploma in Information Technology
APPLY

FULL TIME | January, May, August & October

Diploma in Accounting
APPLY

FULL TIME,BY COURSE WORK | Jan / March / May / July / Sept

Diploma in Marketing
APPLY

FULL TIME,BY COURSE WORK | January , March , May , August , October

Bachelor of Business (Accounting) (Hons)
APPLY

FULL TIME | January , March , May , August , October

Bachelor of Business (Entrepreneurship) (Hons)
APPLY

FULL TIME | January, March, May, August, October

American Degree Transfer Program: Bioscience
APPLY

FULL TIME | January 9, March 20, May 29, August 20

American Degree Transfer Program: Business
APPLY

FULL TIME | January 9, March 20, May 29, August 20

American Degree Transfer Program: Computer Science
APPLY

FULL TIME | January 9, March 20, May 29, August 20

American Degree Transfer Program: Engineering
APPLY

FULL TIME | January 9, March 20, May 29, August 20

American Degree Transfer Program: Mass Communication
APPLY

FULL TIME | January 9, March 20, May 29, August 20

American Degree Transfer Program: Physchology
APPLY

FULL TIME | January 9, March 20, May 29, August 20

American Degree Transfer Program- Arts / Fine Arts
APPLY

FULL TIME | January 9, March 20, May 29, August 20

Bachelor of Business (Finance) (Hons)
APPLY

FULL TIME | January , March , May , August , October

Bachelor of Business (Hospitality Management) (Hons)
APPLY

FULL TIME | January , March , May , August , October

Bachelor of Business (Human Resource Management) (Hons)
APPLY

FULL TIME | January , March , May , August , October

Bachelor of Business (International Business) (Hons)
APPLY

FULL TIME | January , March , May , August , October

Bachelor of Business (Marketing) (Hons)
APPLY

FULL TIME | January , March , May , August , October

Bachelor of Business Psychology (Hons)
APPLY

FULL TIME | January , March , May , August , October

Bachelor of Communication (Media Studies) (Hons)
APPLY

FULL TIME | January 9, June 1, August 21

Bachelor of Communication (Public Relations) (Hons)
APPLY

FULL TIME | January 9, June 1, August 21

Bachelor of Early Childhood Education (Hons)
APPLY

FULL TIME | January 8, May 28, August 19

Bachelor of Economics (Hons)
APPLY

FULL TIME | January, May, August

Bachelor of Education (TESL)
APPLY

FULL TIME | January 10, May 16, August 22

Bachelor of Information Technology (Hons)
APPLY

FULL TIME | January, March, May, August, October

Bachelor of Psychology (Hons)
APPLY

FULL TIME | January 8, May 28, August 19

Bachelor of Tourism Management (Hons)
APPLY

FULL TIME | January, March, May, August, October

University of London Programmes, BSc (Hons) Economics & Management
APPLY

FULL TIME | March 11 (Year 1), May 13 (Year 1), July, September 3 (Year 1/2/3)

University of London Programmes, BSc (Hons) Economics
APPLY

FULL TIME | March 11 (Year 1), May 13 (Year 1), July, September 3 (Year 1/2/3)

University of London Programmes, BSc (Hons) Accounting & Finance
APPLY

FULL TIME | March 11 (Year 1), May 13 (Year 1), July, September 3 (Year 1/2/3)

University of London Programmes, BSc (Hons) Banking & Finance
APPLY

FULL TIME | March 11 (Year 1), May 13 (Year 1), July, September 3 (Year 1/2/3)

UK Degree Transfer Programme
APPLY

FULL TIME | Year 1: December, July & September Year 2: September 1

University of Derby, BA (Hons) Accounting & Finance
APPLY

FULL TIME | January 17, May 27, September 12

Bachelor of Business Management (Hons)
APPLY

FULL TIME,BY COURSE WORK | January , March , May , August , October

Bachelor of Business Analytics (Hons)
APPLY

FULL TIME,BY COURSE WORK | January , March , May , August , October

Bachelor Of Laws (Hons)
APPLY

FULL TIME,BY COURSE WORK |

Masters in Counselling
APPLY

FULL TIME | January

Master of Project Management
APPLY

FULL TIME | January, March, May, August, October

Master of Human Resource Development
APPLY

FULL TIME | January , March , May , August , October

Master of Philosophy (MPhil)
APPLY

FULL TIME | January , March , May , August , October

Master of Philosophy (MPhil) in Psychology
APPLY

FULL TIME | January , March , May , August , October

Master of Education in Teaching And Learning
APPLY

FULL TIME | January , March , May , August , October

Master of Education in Teaching English As A Second Language
APPLY

FULL TIME | January , March , May , August , October

Master of Entrepreneurship
APPLY

FULL TIME | January , March , May , August , October

Master of Business Administration accredited by CMI London
APPLY

FULL TIME | January , March , May , August , October

Master of Clinical Psychology
APPLY

FULL TIME | January 8, May 28, August 19

Master of Corporate Governance
APPLY

FULL TIME | January , March , May , August , October

Master of Accounting and Finance
APPLY

FULL TIME | January , March , May , August , October

Master of Business Administration (Online)
APPLY

FULL TIME | January , March , May , August , October
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