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With great competition in markets arising from deregulation, technological change and globalisation, an understanding of marketing is becoming increasingly crucial for professionals in both private and public business areas. In a competitive world, graduates with the ability to add value to products and services have an edge over others. This programme is designed to provide students with a sound background in business, together with an understanding of marketing’s role within and between organisations.
In the face of the exponential growth of computer technology, we realize the need to transform the undergraduate business education by incorporating relevant subjects that ensure readiness for survival in the Digital Frontier. Our newly minted new tracks for marketing major which include Digital Business track and E-Commerce track will fulfill this Digital Transformation by equipping our students with effective skills and an efficient mindset.
Upon completion of the programme, graduates would acquire decision-making skills and be innovative in their approach in problem-solving. Furthermore, the programme develops critical thinking and communication skills so that graduates may deal effectively with the continually changing business environment. To achieve these aims, the programme integrates the development of practical skills and knowledge, with a strong emphasis on understanding current theories and the latest research.
3-year honours programme
31 subjects including a graduation project
14 weeks for full semester; 7 weeks for half semester
9 COMPULSORY SUBJECTS
MARKETING (14 COMPULSORY SUBJECTS)
And choose 3 electives from any Year 2 or Year 3 subjects*
*Students have a choice to choose between digital marketing track, e-commerce track or the main marketing track. Please refer to the Faculty for more information.
PARTIAL LIST OF ELECTIVES (FOR ALL SPECIALISATIONS)
5 COMPULSORY MPU SUBJECTS
MPU1 (CHOOSE 2 SUBJECTS)
MPU2 (CHOOSE 1)
MPU3 (CHOOSE 1)
MPU4 (CHOOSE 1)
MOST SUBJECTS FOLLOW THE ASSESSMENT PATTERN BELOW: