BSc (Hons) Marketing
Fees Structure, Admission, Intake & Deadline
Course Intake
Career Opportunity
- Chief Executive Officer
- Chief Marketing Officer
- Product Manager
- Brand Consultant
- Supply Chain Manager
- Key Accounts Specialist
- Retail Expert
- Consumer Research Analyst
- Advertising & Promotions Specialist
- Marketing Consultant Professional
- Management Consultant Professional
- Customer Relationship Manager
Course Outline
YEAR 1
- Accounting for Decision Making
- Introductory Economics
- Principles & Practice of Management
- Principles of Marketing
- Business Statistics
- English for Business
- Principles of Business Finance
- Business Law
YEAR 2
- Consumer Behaviour
- Marketing Management
- Marketing Channels
- Marketing Research
- Integrated Marketing Communication
- Relationship Marketing
- Services Marketing
- Communication Skills
YEAR 3
- Research Project (Part 1)
- Research Project (Part 2)
- International Marketing
- Strategic Marketing
- Internship
- Business to Business Marketing
- Marketing Planning and Execution
- Digital Marketing
- Business Ethics & Social Responsibilities
Entry Requirement
STPM
Average C or CGPA 2.00 (minimum 2 Principals)
A-Level
Minimum 12 points (Minimum Grade D in at least 2 subjects)
Australian Matriculation
ATAR 55
Canadian Matriculation
55%
Monash University Foundation Year
55%
Sunway Foundation in Arts
CGPA 2.0
Sunway Foundation in Science Technology
CGPA 2.0
*Sunway Diploma
CAVG 50% or CGPA 2.0
* Students may obtain advanced standing if credit transfer requirements are met.
Unified Examination Certificate
Maximum 28 points from 5 subjects (all Grade Bs) and a Pass in Mathematics subject
International Baccalaureate
Completed with minimum 24 points (excluding bonus points)
Specific Requirements
Pass in Mathematics at SPM or its equivalent
Any other qualifications will be considered on a case-to-case basis