UNDER-GRADUATE Course•FULL TIME
Bachelor of Marketing (Hons.)
Fees Structure, Admission, Intake & Deadline
Study Mode
FULL TIME
Duration
3 years
Intake
N/A
Tuition Fees
N/A
Level
UNDER-GRADUATE
Exam Accepted
N/A
IELTS
N/A
TOEFL
N/A
Course Intake
JanClosed
FebClosed
MarClosed
AprClosed
MayClosed
JunClosed
JulClosed
AugClosed
SepClosed
OctClosed
NovClosed
DecClosed
Entry Requirement
Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of Mathematics and English OR a minimum of Grade C in SPM/O-Level Mathematics and English or equivalent; OR
- Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution; OR
- Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
- Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
- Pass STAM with a minimum of Grade Jayyid (Good) in two (2) subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR
- Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English OR a minimum of Grade C in SPM/O-Level English or equivalent;
- Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF) with at least CGPA of 2.00; OR
- Pass DKM/DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field.*
Career Opportunity
- Executives and Managers for Marketing, Promotions, Sales, Business Development, Education and Outreach-Centric Organisations.
Course Outline
YEAR 1
- Organisational Behaviour
- Management
- Principles of Financial Accounting
- English for Business Communication
- Principles of Management Accounting
- Managerial Statistics
- Fundamental of Marketing
- English for Business Studies
- Critical Thinking and Application in Management
- Principles of Finance
- Fundamentals of Economics
YEAR 2
- Research Methodology
- Technology and Innovations Marketing
- Marketing Channel Management
- Product Planning and Management
- Managerial Mathematics
- Business Law
- Research Methodology
- Elective 4
- Seminar in Web Marketing
- Marketing Strategy
- Elective 1
- Digital Transformation Technologies
- Analytical Programming
YEAR 3
- Retail Marketing
- Elective 2
- Marketing Research
- Global Marketing
- Industrial Training
- Integrated Marketing Communication
- Consumer Behavior
- Elective 3
- Business to Business Marketing
- Sales and Professional Selling Management
- Internet Marketing
- Business Analytics