Multimedia University, Cyberjaya Campus MMU

Entry Requirement of Bachelor of Marketing (Hons.) in Multimedia University, Cyberjaya Campus MMU Malaysia

Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of Mathematics and English OR a minimum of Grade C in SPM/O-Level Mathematics and English or equivalent; OR

1. Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution; OR
2. Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
3. Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
4. Pass STAM with a minimum of Grade Jayyid (Good) in two (2) subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR
5. Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English OR a minimum of Grade C in SPM/O-Level English or equivalent;
6. Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF) with at least CGPA of 2.00; OR
7. Pass DKM/DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field.*

Career Opportunity of Bachelor of Marketing (Hons.) in Multimedia University, Cyberjaya Campus MMU Malaysia

• Executives and Managers for Marketing, Promotions, Sales, Business Development, Education and Outreach-Centric Organisations.

Course Outline of Bachelor of Marketing (Hons.) in Multimedia University, Cyberjaya Campus MMU Malaysia

YEAR 1

• Organisational Behaviour
• Management
• Principles of Financial Accounting
• English for Business Communication
• Principles of Management Accounting
• Managerial Statistics
• Fundamental of Marketing
• English for Business Studies
• Critical Thinking and Application in Management
• Principles of Finance
• Fundamentals of Economics

YEAR 2

• Research Methodology
• Technology and Innovations Marketing
• Marketing Channel Management
• Product Planning and Management
• Managerial Mathematics
• Business Law
• Research Methodology
• Elective 4
• Seminar in Web Marketing
• Marketing Strategy
• Elective 1
• Digital Transformation Technologies
• Analytical Programming

YEAR 3

• Retail Marketing
• Elective 2
• Marketing Research
• Global Marketing
• Industrial Training
• Integrated Marketing Communication
• Consumer Behavior
• Elective 3
• Business to Business Marketing
• Sales and Professional Selling Management
• Internet Marketing
• Business Analytics