Asia Pacific University of Technology & Innovation (APU)

Asia Pacific University of Technology & Innovation (APU)

Courses
77
Scholarship
Yes

BA (HONS) IN DIGITAL ADVERTISING   APPLY

  Study Mode
FULL TIME
  Level
UNDER-GRADUATE
  Duration
3 Years (6 Semesters)
  Intake
  Tution Fees
N/A

  • Digital advertising knowledge and production discipline, through advertising principles, account planning and creative applications for production.
  • Current theory and principles to apply skills in the effective development of advertising campaigns together with its required collaterals and measurement of effectiveness.
  • Logical and analytical skills to identify major issues affecting the global advertising industry in terms of media planning, content distribution and strategies in the consideration of the outcome of a final major digital advertising project

PROGRAMME STRUCTURE

DEGREE LEVEL 1

Students will learn fundamental skills in relation to Digital Advertising practices. The modules offered will introduce students to areas pertaining to creative skills required in Digital Advertising. To develop students understanding of Digital Advertising practices, modules focusing on Marketing Fundamentals and Project Management will develop essential critical thinking skills.

Common Modules

Specialised Modules

  • Trends and Visual Thinking
  • Motion Graphics
  • Creative Project
  • Project Management
  • Digital Illustration
  • Introduction to Graphic Design
  • Principles of Advertising
  • Client Brief Concept
  • Marketing Fundamentals, Consumer Behavior and Creative Practice

DEGREE LEVEL 2

A broader range of skills will be learnt, in which students will gain a better understanding of traditional areas of Advertising practices, culture and agency management. Students will also delve into content creation practices to further develop skills in creative production for Digital Advertising through copywriting, film and media planning.

Common Modules

Specialised Modules

  • From Script to Screen
  • Digital Film Production
  • Creativity and Innovation
  • Visual Culture 
  • Advertising: Industry, Culture and Practice
  • Professional Practice: Client and Agency Management
  • Brand Strategy and Application
  • Advertising: Media Planning and Purchasing
  • Digital and Experiential Advertising
  • Copywriting and Creative Direction

INTERNSHIP (12 weeks)

Students will undertake a short Internship/ Industrial Training for a minimum period of 12 weeks to prepare them for a smooth transition from the classroom to the working environment.

DEGREE LEVEL 3

Students will make use of their previous studies and industrial experience to learn about the strategic and global perspectives of Digital Advertising, with aims to groom them as leaders in the field. More focus will be given to relevant future skill sets in the areas of Digital Advertising Analytics as well as Integrated Marketing Communications to enable students to fully encompass the requirements of the global Digital Advertising industry.

Common Modules

Specialised Modules

  • Research Project Report
  • Exhibition Design
  • Design Futures 
  • Integrated Marketing Communications
  • Digital Advertising: Individual Professional Project
  • Digital Advertising Analytics
  • Digital Advertising: Team Professional Project

MQA Compulsory Subjects*

  • Ethnic Relations (M’sian Students)
  • Islamic & Asian Civilisation (M’sian Students)
  • Malaysian Studies (Int’l Students)
  • Malay Communication Language (Int’l Students)
  • Workplace Professional Communication Skills
  • Employee & Employment Trends
  • Co-Curriculum 

ENGLISH LANGUAGE REQUIREMENTS

• IELTS : 5.0
• TOEFL IBT : 35-45
• Pearson (PTE) : 36
• MUET : Band 3 

ENTRY REQUIREMENTS

Programmes General Requirements
DIRECT ENTRY TO LEVEL 1 OF THE DEGREE:
STPM

A Pass in STPM with a minimum Grade C (GP 2.00) in any 2 subjects.

A-LEVEL

2 Passes in A-Level.

UEC

5 Grade B's in UEC.

MATRICULATION/ FOUNDATION

A Pass in Matriculation or Foundation studies with minimum CGPA of 2.00.

DIRECT ENTRY TO LEVEL 2 OF THE DEGREE:
RELATED DIPLOMA

A Diploma in Design & Media or equivalent with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 but above 2.00 may be admitted subject to a rigorous internal interview or submitting a relevant portfolio. 

PORTFOLIO

Note: All applicants will be individually assessed via a portfolio, interview including drawing.

 

 

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