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This stimulating new degree is designed to develop your ability to identify trends, understand consumer behaviour, and create attention-grabbing campaigns. Modules on customer insight, brand management and social media focus on real knowledge, while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience.
Key advantages and benefits of the Greenwich BA (Hons) Advertising and Digital Marketing Communications:
* International students are required to achieve a minimum score of 5.5 for IELTS or its equivalent.
* Applicants who do not have English as their first language require IELTS 6 (with a minimum of 5.5 in each skill) or equivalent.
BA (Hons) Advertising and Digital Marketing Communications will prepare you for management positions within advertising and public relations agencies and various marketing roles. You may also pursue careers in sales promotion, direct marketing, media, digital communications and other advertising fields.
This course is also ideal for students who are passionate about advertising and consumer behavior and are keen to take the lead on digital content and become a social media manager.
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