Universiti Tun Abdul Razak

Universiti Tun Abdul Razak

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Bachelor of Business Administration (Honours) Majoring in Social Media

  Study Mode FULL TIME
  Duration 3 years
  Tution Fees N/A
Study in Malaysia- Bachelor Of Business Administration Honours Majoring In Social Media

Social Media (SocMed) relates to websites and applications, electronically designed to enable people to publicise content quickly, efficiently, and in real-time. The capability to share photos, opinions, events, etc. in real-time has changed the manner in which we live, and also, the way we do business. When business embarks on social media as a core element of its marketing strategy, it generally sees measurable results. Taking into consideration the importance of SocMed in life and business, UNIRAZAK has specially designed a BBA majoring in SocMed for future employment demands. This undergraduate degree equips students with business fundamentals, SocMed knowledge & skills and their practical application in work environments through hybrid learning.

What is a BBA majoring in Social Media? The program focuses on marketing fundamentals and theory infused with the practical role of digital media and communication elements in real-world business applications. A Bachelor of Business Administration majoring in Social Media prepares students for jobs that use the most up-to-date analytical tools and digital media techniques.

Core subjects focus on business quantitative and qualitative analytical tools, brand & advertising, management, communications, sales and marketing. Curricula include general consumer behaviour, entrepreneurship, data mining, digital communication and web-based applications development. The program concentration may be tailored, allowing students to focus on specific areas of interest such as retailing, marketing communications, finance & banking, or energy and oil and gas in their internship programme during the final year of study.

Individuals may be hired for positions such as social media project leaders, web developers, interactive content specialists, digital communication managers, product managers, SocMed managers, consumer behaviour managers and digital designers.


STPM - A pass in STPM or its equivalent with minimum of grade C (GP 2.00) in any two subjects and a pass in Mathematics and English at SPM level.

A Level - A Pass in A-level with a minimum of Gred D in any 2 Subjects and a pass in Mathematics and English in SPM or Equivalent Subjects.

STAM - A Pass in STAM with a minimum grade of Jayyid and a pass in Mathematics and English in SPM or Equivalent Subjects. Note: the requirement for Pass in Mathematics and English at SPM level can be excluded if teh candidate obtained a credit or higher grade STAM. 

UEC - A Pass UEC with a minimum grade B in Five (5) subjects including a Pass in Mathematics and English.

DIPLOMA - A Diploma with a minimum of CGPA 2.50 from Universities/ Colleges recognised by the Malaysian Government. 

IB - A Pass at the International Baccalaureate (IB) Diploma level with a minimum score of 30 points. 

OTHER - Equivalent Qualifications recognised by MQA/ Malaysian Government. 

  • Diploma Kolej Vokasional (DVM)
  • Diploma Executive UM 

APEL (Accredition of Prior of Experential Learning)


TOEFL (30-31) or its equivalent OR

IELTS band 5.5 or minimum Grade B2 (162) in First Cambridge English (FCE)


The validity period of TOEFL and IELTS is TWO (2) years from the date of the award Or Equivalent English Qualifications recognised by MQA/ Malaysian Government. 

Successful attainment of FCE minimum of Grade B2 (162) conducted by the Centre of English Language (CEL) Within 12 months from the date of entry with conditional offer letter. 

The validity period of TOEFL and IELTS is TWO (2) years from the date of the award. 

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