Universiti Tun Abdul Razak

Universiti Tun Abdul Razak

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Bachelor of Business Administration (Honours) Majoring in Digital Marketing

  Study Mode FULL TIME
  Duration 3 years
  Tution Fees N/A
Bachelor Of Business Administration Honours Majoring In Digital Marketing in Malaysia

This program provides students with the knowledge of how new marketing strategies, emerging technologies, and progressive marketing tools are used through digital media networks to communicate effectively with customers and optimize business planning and marketing tactics. It enables students to develop, implement and measure the impact of digital strategies, integrated with business management concepts.

Over the course of this program, students will acquire knowledge of new technologies, gain expertise in the development of marketing strategies to connect with customers and learn how to leverage social media networks for business growth.

UNIRAZAK will train you to be a proficient, highly-skilled professional, capable of demonstrating leadership in an environment of rapid change. With our project-based practical education and paperless digital learning experience, we will prepare you for any challenges and offer exciting opportunities for the rapidly changing global business marketplace.

With a Bachelor of Business Administration (Honours) majoring in Digital Marketing, graduates can aspire to work as a Web Project Manager, E-Commerce Manager, Search Engine Optimization Manager, E-Marketing Manager or Digital Communications Manager.


STPM - A pass in STPM or its equivalent with minimum of grade C (GP 2.00) in any Two subjects and a pass in Mathematics and English at SPM level.

A Level - A Pass in A-level with a minimum of Gred D in any 2 Subjects and a pass in Mathematics and English in SPM or Equivalent Subjects.

MATRICULATION: A Pass in Matriculation level, or Foundation, or Pre- University with a minimum of CGPA of 2.00 from an institution recognised by the Malaysian Govt 

UEC - A Pass UEC with a minimum grade B in Five (5) subjects including a Pass in Mathematics and English.

DIPLOMA - A Diploma with a minimum of CGPA 2.00 from Universities/ Colleges recognised by the Malaysian Government. 

IB - A Pass at the International Baccalaureate (IB) Diploma level with a minimum score of 30 points. 

OTHER - Equivalent Qualifications recognised by MQA/ Malaysian Government. 

  • Diploma Kolej Vokasional (DVM)
  • Diploma Executive UM 

APEL (Accredition of Prior of Experential Learning)


TOEFL (30-31) or its equivalent OR

IELTS band 5.5 or minimum Grade B2 (162) in First Cambridge English (FCE)



Successful attainment of FCE minimum of Grade B2 (162) conducted by the Centre of English Language (CEL) Within 12 months from the date of entry with conditional offer letter. 

The validity period of TOEFL and IELTS is TWO (2) years from the date of the award. 

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