Overview of Bachelor of Corporate Communication (HONS) in SEGi UNIVERSITY Malaysia
The programme provide students with a framework for understanding communication theories and processes in an organisational context. Key research, communication and media-handling skills are taught to enable students to handle challenging real-world projects from communication to delivery and subsequent evaluation.
In addition, students will be introduced to the concepts and principles of human behaviour, marketing, advertising, public relations, journalism, the media, management, design and information technology. As the course progresses, concepts are studied for their application and influence in relation to the communication objectives of business, industry, government groups and non-profit making organisations. The lifelong learning skills provided will enable students to critically, objectively and analytically address complex problems or issues so as to work independently and manage time effectively.
Programme Structure
Programme Structure of Bachelor of Corporate Communication (HONS) in SEGi UNIVERSITY Malaysia
Year 1
Year 2
TITAS/BMK2
Visual Communication
Introduction to Corporate Communication
Organisational Communication
Corporate Web Page Design
Understanding Journalism
Presentation Skills
Communication English
Media, Culture and Society
Integrated Marketing Communication
Communication Theory
Desktop Publishing
Media Law, Power and Public Opinion
Elective 1
Media Technology and Practices
Crisis Management
Corporate Image and Identity
Business Ethics
Effective Listening/Bahasa Kebangsaan A
Issues and Challenges in PR
Corporate Social Responsibility
Communication Research Methods
MPU: Personal Health Management
Social Media and PR Practices
Year 3
Elective
Corporate Communication Campaign
MPU: Pengurusan Ko-kurikulum
Environmental Management and Tech
Entrepreneurship Development
Elective 2
Dissertation
Hubungan Etnik/Malaysian Studies 3
Industrial Training
Elective 1
Communication Mandarin
Intercultural Communication
Elective 2
Translation Studies
Contemporary Business Report Writing
*Bachelor of Information Technology (Hons) with Specialisation in: Software Engineering articulates with Abertay University Bachelor of Science (Hons) Computing.
Entry Requirement
Entry Requirement of Bachelor of Corporate Communication (HONS) in SEGi UNIVERSITY Malaysia
STPM with 2 principles passes; OR
A-Level; OR
Pass in relevant Foundation / Pre-University programme or other equivalent qualification English Language Requirements:
Credit in English Language in SPM; OR
Pass in English Language at Foundation or Diploma level; OR
Pass in any Foundation or Diploma programme where the English Language is the mode of delivery; OR
Any equivalent qualifications that are approved by the MQA
Career Prospects
Career Prospects of Bachelor of Corporate Communication (HONS) in SEGi UNIVERSITY Malaysia
Public relations executive, Corporate branding executive, Marketing communication executive, Media relation executive, Account executive, Special events planner.
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