Universiti Tunku Abdul Rahman UTAR

Universiti Tunku Abdul Rahman UTAR

Courses
105
Scholarship
Yes

Bachelor of Communication (Honours) Broadcasting   APPLY

  Study Mode
FULL TIME
  Level
UNDER-GRADUATE
  Duration
3 years (Full-time)
  Intake
January, May, October
  Tution Fees
N/A

UTAR Bachelor of Communication (Honours) Broadcasting aims to equip students with in-depth knowledge and insightful appreciation of the fundamental concepts, theories and creative applications in the field of mass communication, with a special focus on broadcasting. Course discussions and case studies include essential analyses of the role of broadcasting in Malaysia as well as in the international arena. 

The major focus of practical assignments for this course will involve the production of radio and television programmes, such as radio drama, short films, documentaries, television commercials and multi-camera live productions. 

This programme also emphasises the crucial role of multimedia platforms in mass communication today and provides graduates with the relevant training to face the industry's current and future demands. 

Graduates are also provided with a sound foundation in Advertising, a lucrative industry which they can also capitalise on with their skills. To ensure that UTAR graduates enter the workforce prepared and employment-ready, students will undergo a 3-4 months industrial training period. This real-world experience will prepare students for their final phase of study and enhance their future employability. 

CAREER PROSPECTS

  • Audio Engineer
  • Broadcast Technician
  • Copywriter
  • Programme Director
  • Producer
  • Scriptwriter
  • Social Media Content Producer
  • Studio Manager
  • Video Editor

PROGRAMME STRUCTURE

Year 1

  • Advertising Copywriting 
  • Co-Curriculum 
  • Communicative English 
  • Elective I 
  • Elective II 
  • Fundamentals of Imagery & Composition 
  • Introduction to Advertising 
  • Introduction to Broadcasting 
  • Introduction to Mass Communication 
  • MPU1* 
  • Multimedia Design and Applications 
  • National Language/Other Language 
  • Public Speaking 
  • Screenplay and Scriptwriting 
  • Sun Zi's Art of War and Business Strategies 

Year 2

  • Approaches to Communication Research 
  • Communication Law 
  • Creative Strategy for Advertising 
  • Digital Audio Production 
  • Elective III 
  • English for Mass Communication 
  • Malaysian Media and Culture 
  • Media and Communication Theories 
  • Media Planning 
  • MPU1** 
  • Radio Broadcasting 
  • Television Production I 
  • Television Studies 

Year 3

  • Broadcast Journalism 
  • Ethics in Media Communication 
  • Industrial Training 
  • New Media and Communication 
  • Project 
  • Television Production II

Elective I - Choose 1 course(s)

  • Creative Writing Skills 
  • English Grammar in Context 
  • English Pronunciation and Speaking 
  • English Vocabulary
  •  
  • Elective II - Choose 1 course(s)

    • Film Studies 
    • Fundamentals of Psychology 
    • Malaysia: Cultural and Religious Practices 

 

  • Elective III - Choose 1 course

    • Audience & Reception Studies
    • Communication in Interpersonal Relationships 
    • Entrepreneurship

 

National Language/Other Language - Choose 1 course(s)

  • Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
  • Communication Tamil For Health Sciences
  • Introduction to French
  • Introduction to German Language
  • Introduction to Japanese
  • Introduction to Korean
  • Introduction to Tamil Language
  • Introduction to Thai Language

 

  • MPU 1* - Choose 1 course

    • Hubungan Etnik - For Local Students
    • Malaysian Studies 3 - For International Students
  • MPU 1** - Choose 1 course

    • Bahasa Melayu Komunikasi 2 - For International Students
    • Tamadun Islam dan Tamadun Asia (TITAS) - For Local Students

 

Co-curriculum - Choose 1 course(s)

  • Art, Craft, and Design
  • Arts and Cultural Performance
  • Community Project
  • Critical Thinking, Creative Thinking and Problem Solving
  • Language, Culture and Social Study Aboard
  • Managing Personal Finance
  • Music Performance
  • Social Entrepreneurship Project
  • Study Soft Skills and/or Life Skills Abroad
  • Team Work and Collaborative Project

ENTRY REQUIREMENT

  • Sijil Tinggi Persekolahan Malaysia (STPM)
  • Unified Examination Certificate (UEC)
  • A-Levels
  • South Australian Matriculation (SAM)
  • Canadian Pre-University (CPU)

Foundation in Arts
APPLY

FULL TIME | January, May, October

Foundation in Science
APPLY

FULL TIME | January, May, October

Bachelor of Accounting Hons
APPLY

FULL TIME | January, May, October

Bachelor of Business Administration
APPLY

FULL TIME | January, May, October

Bachelor of Commerce Honours Accounting
APPLY

FULL TIME | January, May, October

Bachelor of Finance Honours
APPLY

FULL TIME | January, May, October

Bachelor in International Business Hons
APPLY

FULL TIME | January, May, October

Bachelor of Marketing Honours
APPLY

FULL TIME | January, May, October

Bachelor of Science Honours Actuarial Science
APPLY

FULL TIME | January, May, October

Bachelor of Arts Honours English Education
APPLY

FULL TIME | January, May, October

Bachelor of Communication Honours Advertising
APPLY

FULL TIME | January, May, October

Bachelor in Early Childhood Education Hons
APPLY

FULL TIME | January, May, October

Bachelor of Social Science Honours Psychology
APPLY

FULL TIME | January, May, October

Bachelor of Science Hons Game Development
APPLY

FULL TIME | January, May, October

Bachelor Of Chemical Engineering Hons
APPLY

FULL TIME | January, May, October

Bachelor Of Civil Engineering Hons
APPLY

FULL TIME | January, May, October

Bachelor of Electronic Engineering
APPLY

FULL TIME | January, May, October

Bachelor Of Mechanical Engineering Hons
APPLY

FULL TIME | January, May, October

Bachelor in Computer Science Hons
APPLY

FULL TIME | January, May, October

Bachelor of Information Systems Hons
APPLY

FULL TIME | January, May, October

Bachelor of Software Engineering Hons
APPLY

FULL TIME | January, May, October

Bachelor of Science Honours Biochemistry
APPLY

FULL TIME | January, May, October

Bachelor of Biotechnology Hons
APPLY

FULL TIME | January, May, October

Bachelor of Science Honours Chemistry
APPLY

FULL TIME | January, May, October

Bachelor of Science Honours Physics
APPLY

FULL TIME | January, May, October

Bachelor of Nursing
APPLY

FULL TIME | May, October

Bachelor of Physiotherapy (Hons.)
APPLY

FULL TIME | January, May, October

Bachelor of Science Honours Dietetics
APPLY

FULL TIME | January, May, October

Bachelor of Environmental Health (Hons)
APPLY

FULL TIME | January, May, October

Bachelor of Science (Honours) Food Science
APPLY

FULL TIME | January, May, October

Bachelor of Arts (Honours) English Language
APPLY

FULL TIME | January, May, October

Bachelor of Arts (Honours) Chinese Studies
APPLY

FULL TIME,PART TIME | January, May, October

Bachelor of Arts (Honours) Digital Animation
APPLY

FULL TIME | January, May, October

BA Hons Game Design
APPLY

FULL TIME | January, May, October

Bachelor of Science (Honours) Microbiology
APPLY

FULL TIME | January, May, October

Bachelor of Science (Honours) Food Science
APPLY

FULL TIME | January, May, October

Master of Architecture
APPLY

FULL TIME,PART TIME,BY COURSE WORK | May (Full-Time Mode)

Master of Business Administration
APPLY

FULL TIME,PART TIME,BY COURSE WORK |

Master of Engineering (Electrical)
APPLY

FULL TIME,PART TIME,BY COURSE WORK | Jan, May

Master of Engineering (Electronic System)
APPLY

FULL TIME,PART TIME,BY COURSE WORK | Jan, May, September

Master of Engineering (Mechanical)
APPLY

FULL TIME,PART TIME,BY COURSE WORK | Jan, May

Master of Environmental Technology
APPLY

FULL TIME,PART TIME,BY COURSE WORK | Jan & May

Master of Mathematics
APPLY

FULL TIME,PART TIME,BY COURSE WORK | Full Time : Min 1.5 years - Max 4 years Part Time : Min 2 years - Max 6 years

Master of Project Management
APPLY

FULL TIME,PART TIME,BY COURSE WORK | Jan (Part-time) May (Full-time & Part Time Mode)

Master of Real Estate Development
APPLY

FULL TIME,PART TIME,BY COURSE WORK | May & Septermber

Master of Strategic Communication
APPLY

FULL TIME,PART TIME,BY COURSE WORK | January, May & September

Master of Arts (Communication)
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | Throughout the year

Master of Engineering Science
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | Throughout the year

Master of Medical Science
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | Throughout the year

Master Of Philosophy ( Social Science)
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | Thoughtout the year

Master of Science (Research)
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | Thoughtout the year

Master of Science (Computer Science)
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | Thoughtout the day

Master of Philosophy
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | Thoughtout the year

Doctor of Philosophy
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | throughout the year

Doctor of Philosophy (Computer Science)
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | throughout the year

Doctor of Philosophy (Creative Arts)
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | throughout the year

Doctor of Philosophy(Engineering)
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | throughout the year

Doctor of Philosophy (Medical Science)
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | throughout the year

Doctor of Philosophy Science
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | Thoughtout the year

Doctor of Philosophy (Social Science)
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | throughout the year
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