Universiti Tunku Abdul Rahman UTAR

Overview of Bachelor of Communication (Honours) Broadcasting in Universiti Tunku Abdul Rahman UTAR Malaysia

UTAR Bachelor of Communication (Honours) Broadcasting aims to equip students with in-depth knowledge and insightful appreciation of the fundamental concepts, theories and creative applications in the field of mass communication, with a special focus on broadcasting. Course discussions and case studies include essential analyses of the role of broadcasting in Malaysia as well as in the international arena. 

The major focus of practical assignments for this course will involve the production of radio and television programmes, such as radio drama, short films, documentaries, television commercials and multi-camera live productions. 

This programme also emphasises the crucial role of multimedia platforms in mass communication today and provides graduates with the relevant training to face the industry's current and future demands. 

Graduates are also provided with a sound foundation in Advertising, a lucrative industry which they can also capitalise on with their skills. To ensure that UTAR graduates enter the workforce prepared and employment-ready, students will undergo a 3-4 months industrial training period. This real-world experience will prepare students for their final phase of study and enhance their future employability. 

CAREER PROSPECTS

• Audio Engineer
• Broadcast Technician
• Copywriter
• Programme Director
• Producer
• Scriptwriter
• Social Media Content Producer
• Studio Manager
• Video Editor

PROGRAMME STRUCTURE

Year 1

• Advertising Copywriting 
• Co-Curriculum 
• Communicative English 
• Elective I 
• Elective II 
• Fundamentals of Imagery & Composition 
• Introduction to Advertising 
• Introduction to Broadcasting 
• Introduction to Mass Communication 
• MPU1* 
• Multimedia Design and Applications 
• National Language/Other Language 
• Public Speaking 
• Screenplay and Scriptwriting 
• Sun Zi's Art of War and Business Strategies 

Year 2

• Approaches to Communication Research 
• Communication Law 
• Creative Strategy for Advertising 
• Digital Audio Production 
• Elective III 
• English for Mass Communication 
• Malaysian Media and Culture 
• Media and Communication Theories 
• Media Planning 
• MPU1** 
• Radio Broadcasting 
• Television Production I 
• Television Studies 

Year 3

• Broadcast Journalism 
• Ethics in Media Communication 
• Industrial Training 
• New Media and Communication 
• Project 
• Television Production II

Elective I - Choose 1 course(s)

• Creative Writing Skills 
• English Grammar in Context 
• English Pronunciation and Speaking 
• English Vocabulary
•  

• Elective II - Choose 1 course(s)

  • Film Studies 
  • Fundamentals of Psychology 
  • Malaysia: Cultural and Religious Practices 

• Elective III - Choose 1 course

  • Audience & Reception Studies
  • Communication in Interpersonal Relationships 
  • Entrepreneurship

National Language/Other Language - Choose 1 course(s)

• Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
• Communication Tamil For Health Sciences
• Introduction to French
• Introduction to German Language
• Introduction to Japanese
• Introduction to Korean
• Introduction to Tamil Language
• Introduction to Thai Language

• MPU 1* - Choose 1 course

  • Hubungan Etnik - For Local Students
  • Malaysian Studies 3 - For International Students

• MPU 1** - Choose 1 course

  • Bahasa Melayu Komunikasi 2 - For International Students
  • Tamadun Islam dan Tamadun Asia (TITAS) - For Local Students

Co-curriculum - Choose 1 course(s)

• Art, Craft, and Design
• Arts and Cultural Performance
• Community Project
• Critical Thinking, Creative Thinking and Problem Solving
• Language, Culture and Social Study Aboard
• Managing Personal Finance
• Music Performance
• Social Entrepreneurship Project
• Study Soft Skills and/or Life Skills Abroad
• Team Work and Collaborative Project

ENTRY REQUIREMENT

• Sijil Tinggi Persekolahan Malaysia (STPM)
• Unified Examination Certificate (UEC)
• A-Levels
• South Australian Matriculation (SAM)
• Canadian Pre-University (CPU)