Overview of Bachelor of Communication (Honours) Broadcasting in Universiti Tunku Abdul Rahman UTAR Malaysia
UTAR Bachelor of Communication (Honours) Broadcasting aims to equip students with in-depth knowledge and insightful appreciation of the fundamental concepts, theories and creative applications in the field of mass communication, with a special focus on broadcasting. Course discussions and case studies include essential analyses of the role of broadcasting in Malaysia as well as in the international arena.
The major focus of practical assignments for this course will involve the production of radio and television programmes, such as radio drama, short films, documentaries, television commercials and multi-camera live productions.
This programme also emphasises the crucial role of multimedia platforms in mass communication today and provides graduates with the relevant training to face the industry's current and future demands.
Graduates are also provided with a sound foundation in Advertising, a lucrative industry which they can also capitalise on with their skills. To ensure that UTAR graduates enter the workforce prepared and employment-ready, students will undergo a 3-4 months industrial training period. This real-world experience will prepare students for their final phase of study and enhance their future employability.
CAREER PROSPECTS
Audio Engineer
Broadcast Technician
Copywriter
Programme Director
Producer
Scriptwriter
Social Media Content Producer
Studio Manager
Video Editor
PROGRAMME STRUCTURE
Year 1
Advertising Copywriting
Co-Curriculum
Communicative English
Elective I
Elective II
Fundamentals of Imagery & Composition
Introduction to Advertising
Introduction to Broadcasting
Introduction to Mass Communication
MPU1*
Multimedia Design and Applications
National Language/Other Language
Public Speaking
Screenplay and Scriptwriting
Sun Zi's Art of War and Business Strategies
Year 2
Approaches to Communication Research
Communication Law
Creative Strategy for Advertising
Digital Audio Production
Elective III
English for Mass Communication
Malaysian Media and Culture
Media and Communication Theories
Media Planning
MPU1**
Radio Broadcasting
Television Production I
Television Studies
Year 3
Broadcast Journalism
Ethics in Media Communication
Industrial Training
New Media and Communication
Project
Television Production II
Elective I - Choose 1 course(s)
Creative Writing Skills
English Grammar in Context
English Pronunciation and Speaking
English Vocabulary
Elective II - Choose 1 course(s)
Film Studies
Fundamentals of Psychology
Malaysia: Cultural and Religious Practices
Elective III - Choose 1 course
Audience & Reception Studies
Communication in Interpersonal Relationships
Entrepreneurship
National Language/Other Language - Choose 1 course(s)
Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
Communication Tamil For Health Sciences
Introduction to French
Introduction to German Language
Introduction to Japanese
Introduction to Korean
Introduction to Tamil Language
Introduction to Thai Language
MPU 1* - Choose 1 course
Hubungan Etnik - For Local Students
Malaysian Studies 3 - For International Students
MPU 1** - Choose 1 course
Bahasa Melayu Komunikasi 2 - For International Students
Tamadun Islam dan Tamadun Asia (TITAS) - For Local Students
Co-curriculum - Choose 1 course(s)
Art, Craft, and Design
Arts and Cultural Performance
Community Project
Critical Thinking, Creative Thinking and Problem Solving
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