SEGi UNIVERSITY

SEGi UNIVERSITY

Courses
101
Scholarship
Yes

Bachelor of Mass Communication (HONS)- DUAL AWARD   APPLY

  Study Mode
FULL TIME
  Level
UNDER-GRADUATE
  Duration
3 Years
  Intake
  Tution Fees
N/A

Overview Of Bachelor Of Mass Communication (HONS) Dual Award

Mass Communication is the discipline that focuses on the various means used to relay information through mass media to large segments of the population at one time. The most common media to relay such information would be newspaper, magazine, radio, television and film, as these are used to disseminate news and advertising to large audiences.

This programme prepares students with the skills, techniques as well as theoretical knowledge to strategically craft solutions for business challenges. Students in this programme will be exposed to hands-on training with state-of-the-art industry relevant equipment and software to train in both the creative and managerial aspects of the mass communications industry.

 

Study Module Of Bachelor Of Mass Communication (HONS) Dual Award

Year 1

Year 2

Year 3

  • Communication English

  • Media Technology & Practices

  • Understanding Advertising

  • Understanding Journalism

  • Understanding Public Relations

  • Understanding Broadcasting

  • Corporate Communication

  • Creative & Innovative Publishing

  • Integrated Marketing Communication

  • Psychology in Communication

  • Media Law, Power & Public Opinion

  • Entrepreneurship Development

  • Personal Health Management

  • Elective 1

  • Elective 2

  • Effective Listening/Bahasa Kebangsaan

  • Theory and Principles of Communication

  • Business Ethics

  • Hubungan Etnik/Malaysian Studies 3

  • Managing Media and Business

  • Sociology of Media & Culture

  • Research Methods

  • Comm & Campaign Management

  • Environmental Management & Tech

  • Pengurusan Ko-kurikulum

  • Elective 3

  • Elective 4

  • TITAS/BMK 2

  • Research Project

  • Industrial Training

Elective 1

Elective 2

  • Advertising Strategies and Planning (ADV )

  • Organisational Communication (PR)

  • News Writing (JR)

  • Managing Television Program and Production (BC)

  • Advertising Copywriting and Digital Publications (ADV )

  • Public Relations and Media Writing (PR)

  • Feature Writing (JR)

  • TV and Online Broadcast Journalism (BC)

Elective 3

Elective 4

  • Internet Advertising and Management (ADV )

  • Strategies and Practices in Public Relations (PR)

  • Investigative Journalism (JR)

  • Documentary Feature Production (BC)

  • Advertising and Brand Communication Campaigns (ADV )

  • Issues and Challenges in Public Relations (PR)

  • News Editing and Editorial Processes (JR)

  • Editing and Post Production (BC)

Entry Requirement Of Bachelor Of Mass Communication (HONS) Dual Award

  • STPM with 2 principles passes; OR

  • A-Level; OR

  • Pass in relevant Foundation / Pre-University programme or other equivalent qualification

  • English Language Requirements:

  • Credit in English Language in SPM; OR

  • Pass in English Language at Foundation or Diploma level; OR

  • Pass in any Foundation or Diploma programme where the English Language is the mode of delivery; OR

  • Any equivalent qualifications that are approved by the MQA

Job Prospects Of Bachelor Of Mass Communication (HONS) Dual Award

Journalist, Corporate Communication Executive, Public Relations Executive, Advertising Executive, Content Creator, Copywriter, Media Planner, Television Presenter or Radio Presenter.

Certificate in Business Studies
APPLY

FULL TIME | January / February / March / April / May / June / July / August / October

Diploma in Environmental Health
APPLY

FULL TIME | January / March / April / May / July / September

Diploma in Health Care Management
APPLY

FULL TIME | January / March / April / May / July / August / September

Diploma in Medical Laboratory Technology
APPLY

FULL TIME | January / March / April / May / June / July / August / September / October

Diploma in Nursing
APPLY

FULL TIME | January / March / April / May / July / September

Diploma in Occupational Safety and Health
APPLY

FULL TIME | January / March / April / May / July / September

Diploma in Accounting
APPLY

FULL TIME | January / February / March / April / May / June / July / August / September / October

Bachelor of Biomedical Science Hons
APPLY

FULL TIME | May / September

Bachelor of Dental Surgery
APPLY

FULL TIME | September

BSc (Hons) Professional Practice in Nursing
APPLY

FULL TIME | March / June / October

BA Hons Accounting and Finance
APPLY

FULL TIME | January / June / September

BA Hons Business and Human Resource Management
APPLY

FULL TIME | January / February / April / June / August / September

BA (Hons) Business and Marketing Management
APPLY

FULL TIME | January / February / April / June / August / September / October

BA (HONS) IN BUSINESS MANAGEMENT
APPLY

FULL TIME | January / February / April / June / July / August / September / October

BA Hons Human Resource Management
APPLY

FULL TIME | January / February / April / June / August / September

BA Hons Marketing Management
APPLY

FULL TIME | January / April / July / September

Bachelor of Accounting Hons Double Degree
APPLY

FULL TIME | February / May / June / September / October

Bachelor of Accounting and Finance Hons Double Degree
APPLY

FULL TIME | February / May / June / September / October

Bachelor of Accounting and Finance
APPLY

FULL TIME | January / February / April / June / July / August / September

Bachelor of Arts Hons Business Management
APPLY

FULL TIME | January / April / July / September

Bachelor of Business Management (Hons) Double Degree
APPLY

FULL TIME | February / May / June / September / October

Bachelor of Business Management
APPLY

ONLINE | January / March / May / July / September / November

Doctor of Business Administration (DBA)
APPLY

FULL TIME,BY RESEARCH WORK,BY COURSE WORK | February / April / June / August / October / December

PhD in Management by Research
APPLY

FULL TIME,BY RESEARCH WORK |

PhD in Education by Research
APPLY

FULL TIME,BY RESEARCH WORK |
whatsapp chat

Copyrights © 2020-21 Education Malaysia. All rights reserved.