Overview of Bachelor of Mass Communication (HONS)- DUAL AWARD in SEGi UNIVERSITY Malaysia
Mass Communication is the discipline that focuses on the various means used to relay information through mass media to large segments of the population at one time. The most common media to relay such information would be newspaper, magazine, radio, television and film, as these are used to disseminate news and advertising to large audiences.
This programme prepares students with the skills, techniques as well as theoretical knowledge to strategically craft solutions for business challenges. Students in this programme will be exposed to hands-on training with state-of-the-art industry relevant equipment and software to train in both the creative and managerial aspects of the mass communications industry.
Programme Structure
Programme Structure of Bachelor of Mass Communication (HONS)- DUAL AWARD in SEGi UNIVERSITY Malaysia
Year 1
Year 2
Year 3
Communication English
Media Technology & Practices
Understanding Advertising
Understanding Journalism
Understanding Public Relations
Understanding Broadcasting
Corporate Communication
Creative & Innovative Publishing
Integrated Marketing Communication
Psychology in Communication
Media Law, Power & Public Opinion
Entrepreneurship Development
Personal Health Management
Elective 1
Elective 2
Effective Listening/Bahasa Kebangsaan
Theory and Principles of Communication
Business Ethics
Hubungan Etnik/Malaysian Studies 3
Managing Media and Business
Sociology of Media & Culture
Research Methods
Comm & Campaign Management
Environmental Management & Tech
Pengurusan Ko-kurikulum
Elective 3
Elective 4
TITAS/BMK 2
Research Project
Industrial Training
Elective 1
Elective 2
Advertising Strategies and Planning (ADV )
Organisational Communication (PR)
News Writing (JR)
Managing Television Program and Production (BC)
Advertising Copywriting and Digital Publications (ADV )
Public Relations and Media Writing (PR)
Feature Writing (JR)
TV and Online Broadcast Journalism (BC)
Elective 3
Elective 4
Internet Advertising and Management (ADV )
Strategies and Practices in Public Relations (PR)
Investigative Journalism (JR)
Documentary Feature Production (BC)
Advertising and Brand Communication Campaigns (ADV )
Issues and Challenges in Public Relations (PR)
News Editing and Editorial Processes (JR)
Editing and Post Production (BC)
Entry Requirement
Entry Requirement of Bachelor of Mass Communication (HONS)- DUAL AWARD in SEGi UNIVERSITY Malaysia
STPM with 2 principles passes; OR
A-Level; OR
Pass in relevant Foundation / Pre-University programme or other equivalent qualification
English Language Requirements:
Credit in English Language in SPM; OR
Pass in English Language at Foundation or Diploma level; OR
Pass in any Foundation or Diploma programme where the English Language is the mode of delivery; OR
Any equivalent qualifications that are approved by the MQA
Career Prospects
Career Prospects of Bachelor of Mass Communication (HONS)- DUAL AWARD in SEGi UNIVERSITY Malaysia
Journalist, Corporate Communication Executive, Public Relations Executive, Advertising Executive, Content Creator, Copywriter, Media Planner, Television Presenter or Radio Presenter.
