This exciting and high-impact communication programme is designed to produce industry employable graduates in the fields of – Corporate Communication, Advertising Design, and PR Project Management. 

This innovative and creative programme works closely with industry practitioners to reinforce knowledge learnt in the classroom in project-based learning. You will have the opportunity to get up-close and personal with industry leaders, as they share their expertise and skills in seminars, workshops and classroom projects. This extends the learning beyond the classroom and you are given opportunities to plan and organise events through which you can apply your classroom knowledge. The Communication and Networking Club spearhead initiatives of the department such as organising field trips, community service collaborations and festivals. These events and activities add excitement and provide real world insights to you as part of your learning. 

Additionally, as you work with lecturers on your research-based subjects, critical thinking, perseverance and research skills will be honed in the process. The internship component in the final year culminates all your learning, as you begin to apply theories into real world practice. 

On successful completion of the programme, the graduates will also be awarded with a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.

• PROGRAMME STRUCTURE

YEAR 1

• Principles of Mass Communication
• Principles of Advertising and Design
• English for Academic and Professional Communication
• Introduction to Consumer Behaviour
• Principles of Corporate Communication
• Media, Culture and Society
• Creative Thinking
• Communication Theory and Practice
• Graphic Communication
• Principles of Public Relation

YEAR 2 

• Law and Ethics in Communication
• Integrated Marketing Communication
• Intercultural Communication
• Media Technology
• PR: Planning, Implementation & Evaluation
• Global Branding and Identity
• Public Relations: Strategies and Issues
• Creative Copywriting

YEAR 2 ELECTIVES

Group A (Choose 1)

• Psychology in Communication
• Management Thought and Practice
• Media Relations and Public Affair

Group B (Choose 1)

• iSpeak
• Digital Photography
• Public Relations Writing

YEAR 3 

• Corporate Social Responsibility
• Political Communication
• Research Project
• Internship
• Online Communities

YEAR 3 ELECTIVES

Group A (Choose 1)

• Celebrity Culture
• Basic Narrative Analysis
• Entrepreneurial Studies

Group B (Choose 1)

• Investor Relations
• Events Management
• Political Communication

Additional MOHE Compulsary general studies subjects

MALAYSIAN STUDENTS

• Malaysian Studies 2
• Moral Education / Islamic Studies
• Community Service
• Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)

INTERNATIONAL STUDENTS

• Malay Language for Communication 1
• Moral Education / Islamic Studies
• Community Service

ENTRY REQUIREMENTS

STPM
Average C or CGPA 2.0 (Minimum 2 principals)

A-Level
Minimum 8 points (Minimum Grade D in at least 2 subjects)

Australian Matriculation
ATAR 55

Canadian Matriculation
55%

Monash University Foundation Year
55%

Sunway Foundation in Arts
CGPA 2.0

Unified Examination Certificate
Maximum 28 points from 5 subjects (all Grade Bs including English)

International Baccalaureate
Completed with minimum 24 points (excluding bonus points)

Sunway Diploma in Related Field*
CAVG 50% or CGPA 2.0

• ENGLISH LANGUAGE REQUIREMENTS

IELTS or equivalent      6.0

CAREER PROSPECTS

• Public relations manager
• Account manager
• Media planner
• Corporate communications director
• Corporate image consultant
• Branding/image strategist
• Social media manager
• Foundation programme officer
• Community outreach coordinator
• Advocacy director