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Multimedia University, Cyberjaya Campus MMU

Multimedia University, Cyberjaya Campus MMU

Courses
48
Scholarship
Yes
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74
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Bachelor of Communication (Strategic Communication) (Hons)   APPLY

  Study Mode FULL TIME
  Level UNDER-GRADUATE
  Duration
  Intake
  Tution Fees N/A

The Bachelor of Communication (Hons.) (Strategic Communication) focuses on the development of creativity, innovation, analytical and practical knowledge as well as skills directed towards strategic applications of communication to societal issues and organisational objectives.

SUBJECTS

Year 1

  • Fundamentals of Strategic Communication
    Communication Theories
    Media Culture
    Fundamentals of English
    English for Academic Purposes
    Intercultural Communication
    Public Relations Strategies
    Social Media Strategies
    Stakeholder Management
    Media Law
    Media Publishing and Corporate Design
    Workplace Communication
    MPU1
    Elective

Year 2

  • Semiotics Studies
    Strategic Thinking and Planning
    Professional Image and Etiquette
    Integrated Promotional Writing
    Multimedia Application for Communication
    Corporate Communication
    Communication Research Methodology
    Marketing Communication Strategies
    Corporate Writing
    Corporate Strategy
    Design Thinking for Strategic Communication
    Negotiation in Professional Contexts
    MPU3
    Elective
    MPU4

Year 3

  • Crisis Communication Strategy
    Event Planning and Management
    Capstone Project
    Corporate Reputation Management
    Corporate Advertising
    Elective
    MPU2
    Internship

Elective Modules

  • Creative Writing
    Spanish Language 1
    French Language 1
    Japanese Language 1
    Creativity and Innovation
    Spanish Language 2
    French Language 2
    Korean Language 2
    Japanese Language 2
    Office Application for Professionals
    Spanish Language 3
    French Language 3
    Korean Language 3
    Japanese Language 3
    Consumer Trends
    Chinese Level 1
    Korean Language
    Becoming a Leader
    Chinese Level 2
    Corporate Training
    Chinese Level 3

University Subjects

  • Year 1
    Hubungan Etnik (Local Students)
    Tamadun Islam dan Tamadun Asia (TITAS) (Local Students)
    Pengajian Malaysia 3 (International Students)
    Bahasa Malaysia Komunikasi 2 (International Students)
  • Year 2
    Entrepreneurship in Cross Border E-commerce
    Stress & Well-Being Among Malaysians
  • Year 3
    Bahasa Kebangsaan A/ Public Speaking
    Personal Social Responsibility

ENTRY REQUIREMENTS

• Pass Foundation/Matriculation studies programme from a recognised institution; OR

• Pass STPM or its equivalent with a minimum of Grade C (GPA 2.00) in any two (2) subjects; OR

• Pass A-Level with a minimum of Grade D in any two (2) subjects; OR

• Pass STAM with a minimum Grade Jayyid (Good) in 2 subjects and a Credit in English at SPM Level or its equivalent; OR

• Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English; OR

• Pass Diploma from a recognised institution; AND

• A minimum score of band 3 in MUET or its equivalent*

CAREER PROSPCETS

  • Corporate Communication Professional, Journalist, Advertising and Sales Promotion Executive, Strategic Communication Programme Personnel, Corporate Communication Officer, Public Information Officer, Media Broadcaster, Communication Adviser, Public Relations Personnel, Publicity Consultant.

MASTER OF PHILOSOPHY (COMMUNICATION) (By Research)
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FULL TIME,PART TIME,BY RESEARCH WORK |

Master of Engineering Science (By Research)
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK |

Master of Philosophy (Management) (By Research)
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK |

Master of Science (Creative Multimedia) (By Research)
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FULL TIME,PART TIME,BY RESEARCH WORK |

Master of Creative Multimedia (By Coursework)
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FULL TIME,PART TIME,BY COURSE WORK | October

Master Programmes (Engineering) (By Coursework)
APPLY

FULL TIME,PART TIME,BY COURSE WORK |

Master of Multimedia (Digital Learning) (By Coursework)
APPLY

FULL TIME,PART TIME,BY COURSE WORK | June & October
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