The Bachelor of Communication (Hons.) (Strategic Communication) focuses on the development of creativity, innovation, analytical and practical knowledge as well as skills directed towards strategic applications of communication to societal issues and organisational objectives.

SUBJECTS

Year 1

• Fundamentals of Strategic Communication
  Communication Theories
  Media Culture
  Fundamentals of English
  English for Academic Purposes
  Intercultural Communication
  Public Relations Strategies
  Social Media Strategies
  Stakeholder Management
  Media Law
  Media Publishing and Corporate Design
  Workplace Communication
  MPU1
  Elective

Year 2

• Semiotics Studies
  Strategic Thinking and Planning
  Professional Image and Etiquette
  Integrated Promotional Writing
  Multimedia Application for Communication
  Corporate Communication
  Communication Research Methodology
  Marketing Communication Strategies
  Corporate Writing
  Corporate Strategy
  Design Thinking for Strategic Communication
  Negotiation in Professional Contexts
  MPU3
  Elective
  MPU4

Year 3

• Crisis Communication Strategy
  Event Planning and Management
  Capstone Project
  Corporate Reputation Management
  Corporate Advertising
  Elective
  MPU2
  Internship

Elective Modules

• Creative Writing
  Spanish Language 1
  French Language 1
  Japanese Language 1
  Creativity and Innovation
  Spanish Language 2
  French Language 2
  Korean Language 2
  Japanese Language 2
  Office Application for Professionals
  Spanish Language 3
  French Language 3
  Korean Language 3
  Japanese Language 3
  Consumer Trends
  Chinese Level 1
  Korean Language
  Becoming a Leader
  Chinese Level 2
  Corporate Training
  Chinese Level 3

University Subjects

• Year 1
  Hubungan Etnik (Local Students)
  Tamadun Islam dan Tamadun Asia (TITAS) (Local Students)
  Pengajian Malaysia 3 (International Students)
  Bahasa Malaysia Komunikasi 2 (International Students)
• Year 2
  Entrepreneurship in Cross Border E-commerce
  Stress & Well-Being Among Malaysians
• Year 3
  Bahasa Kebangsaan A/ Public Speaking
  Personal Social Responsibility

ENTRY REQUIREMENTS

• Pass Foundation/Matriculation studies programme from a recognised institution; OR

• Pass STPM or its equivalent with a minimum of Grade C (GPA 2.00) in any two (2) subjects; OR

• Pass A-Level with a minimum of Grade D in any two (2) subjects; OR

• Pass STAM with a minimum Grade Jayyid (Good) in 2 subjects and a Credit in English at SPM Level or its equivalent; OR

• Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English; OR

• Pass Diploma from a recognised institution; AND

• A minimum score of band 3 in MUET or its equivalent*

CAREER PROSPCETS

• Corporate Communication Professional, Journalist, Advertising and Sales Promotion Executive, Strategic Communication Programme Personnel, Corporate Communication Officer, Public Information Officer, Media Broadcaster, Communication Adviser, Public Relations Personnel, Publicity Consultant.