The Bachelor of Communication (Hons.) (Strategic Communication) focuses on the development of creativity, innovation, analytical and practical knowledge as well as skills directed towards strategic applications of communication to societal issues and organisational objectives.
SUBJECTS
Year 1
Fundamentals of Strategic Communication
Communication Theories
Media Culture
Fundamentals of English
English for Academic Purposes
Intercultural Communication
Public Relations Strategies
Social Media Strategies
Stakeholder Management
Media Law
Media Publishing and Corporate Design
Workplace Communication
MPU1
Elective
Year 2
Semiotics Studies
Strategic Thinking and Planning
Professional Image and Etiquette
Integrated Promotional Writing
Multimedia Application for Communication
Corporate Communication
Communication Research Methodology
Marketing Communication Strategies
Corporate Writing
Corporate Strategy
Design Thinking for Strategic Communication
Negotiation in Professional Contexts
MPU3
Elective
MPU4
Year 3
Crisis Communication Strategy
Event Planning and Management
Capstone Project
Corporate Reputation Management
Corporate Advertising
Elective
MPU2
Internship
Elective Modules
Creative Writing
Spanish Language 1
French Language 1
Japanese Language 1
Creativity and Innovation
Spanish Language 2
French Language 2
Korean Language 2
Japanese Language 2
Office Application for Professionals
Spanish Language 3
French Language 3
Korean Language 3
Japanese Language 3
Consumer Trends
Chinese Level 1
Korean Language
Becoming a Leader
Chinese Level 2
Corporate Training
Chinese Level 3
University Subjects
Year 1
Hubungan Etnik (Local Students)
Tamadun Islam dan Tamadun Asia (TITAS) (Local Students)
Pengajian Malaysia 3 (International Students)
Bahasa Malaysia Komunikasi 2 (International Students)
Year 2
Entrepreneurship in Cross Border E-commerce
Stress & Well-Being Among Malaysians
Year 3
Bahasa Kebangsaan A/ Public Speaking
Personal Social Responsibility
ENTRY REQUIREMENTS
• Pass Foundation/Matriculation studies programme from a recognised institution; OR
• Pass STPM or its equivalent with a minimum of Grade C (GPA 2.00) in any two (2) subjects; OR
• Pass A-Level with a minimum of Grade D in any two (2) subjects; OR
• Pass STAM with a minimum Grade Jayyid (Good) in 2 subjects and a Credit in English at SPM Level or its equivalent; OR
• Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English; OR
• Pass Diploma from a recognised institution; AND
• A minimum score of band 3 in MUET or its equivalent*
CAREER PROSPCETS
Corporate Communication Professional, Journalist, Advertising and Sales Promotion Executive, Strategic Communication Programme Personnel, Corporate Communication Officer, Public Information Officer, Media Broadcaster, Communication Adviser, Public Relations Personnel, Publicity Consultant.
