Study Mode | FULL TIME |
Level | UNDER-GRADUATE |
Duration | 3 years |
Intake | JANUARY, MARCH, AUGUST |
Tution Fees | N/A |
This degree programme prepares students with the required skills of researching, writing, strategising and effective executing of communication plans. Students will also receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK and the option to transfer to UWE in the final year.
PROGRAMME STRUCTURE
Students will learn to plan, manage and implement a broad range of communication tasks for various sectors, with competencies, among others, in advertising, broadcasting, journalism and public relations related work.
This degree programme is compatible with the new Taylor's Curriculum Framework that allows students to mix & match study modules.
PRIMARY MAJOR
This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.
Common Core
Option 1: Digital Media Production
Option 2: Advertising & Brand Management
Option 3: Journalism & Media Practice
Option 4: Public Relations
UNIVERSITY CORE
This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.
FLEXIBLE EDUCATION
The Flexible Education component provides student the flexibility to study modules in a related or unrelated field from the same or different school to complement the Primary Major. It may be completed in a form of free electives, an extension, minors or a second major that typically requires at least one (1) semester of student learning time.
Minor
Choose any Minor package* offered by Taylor’s University. Refer to the Complementary Study Guide for the list of Minor packages.
Second Major
Choose any Second Major package* offered by Taylor’s University. Refer to the Complementary Study Guide for the list of Second Major packages.
Free Electives
Choose any SIX (6) Free Electives* offered by Taylor’s University. Refer to the Complementary Study Guide for the list of Free Electives.
REQUIREMNETS
PREREQUISITES
SPM / O-Level or equivalent, 5 credits including English for entry with pre-university / foundation qualification.
Pass SPM / O-Level or equivalent, 3 credits including English for entry with Diploma qualification.
ENTRY REQUIREMENTS
Pass with min. CGPA 2.00
Pass with min. CGPA 2.00
Pass with min. CGPA 2.00
Min. CGPA 2.00 in 3 subjects and min. Grade C for each subject
Pass with min. 5Bs including English
Min. EEE (3 subjects)
Min. ATAR 55
Min. average of 55% in 6 subjects
Min. 24 points in 6 subjects
55%
Pass Foundation / Pre-University / Diploma / Matriculation from institutions recognised by MOE or pass HSC with UAI 55%.
Students with other qualifications will be considered on a case-by-case basis.
OVERSEAS TRANSFER OPTIONS
We offer the option of completing your Bachelor of Mass Communication(Hons) with any one of our three established partner universities in Australia.
AUSTRALIA
QUEENSLAND UNIVERSITY OF TECHNOLOGY
MACQUARIE UNIVERSITY
UNIVERSITY OF SOUTH AUSTRALIA
THE UNIVERSITY OF QUEENSLAND