This degree programme prepares students with the required skills of researching, writing, strategising and effective executing of communication plans. Students will also receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK and the option to transfer to UWE in the final year.

PROGRAMME STRUCTURE

Students will learn to plan, manage and implement a broad range of communication tasks for various sectors, with competencies, among others, in advertising, broadcasting, journalism and public relations related work.

This degree programme is compatible with the new Taylor's Curriculum Framework that allows students to mix & match study modules.

PRIMARY MAJOR

This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.

Common Core

• Introduction to Mass Communication
• Communication Theory
• Innovative Media
• Research Methods
• Media Writing

• New Media & Society
• Interactive Media
• Media Law & Ethics
• Professional Media Workshop
• Industrial Training

Option 1: Digital Media Production

• Trends in New Media
• Narrative Writing
• Audience Studies
• Digital Moving Image

• Digital Animation and Compositing
• Visual Storytelling
• Digital Media Creative Project

Option 2: Advertising & Brand Management

• Advertising Fundamentals
• Strategic Copywriting
• Creative Design for Advertising
• Brand Management

• Corporate Identity & Branding Design
• Media Planning and Analysis
• Advertising & Brand Management Collaborative Project

Option 3: Journalism & Media Practice

• Journalism Fundamentals
• Newsgathering and Writing
• Narrative Journalism

• Broadcast Journalism
• Activism and the Media
• Journalism Professional Practice

Option 4: Public Relations

• Public Relations Principles
• Promotional Writing
• Publicity and Media Relations

• Crisis Management
• Organisational Communication
• International Public Relations

UNIVERSITY CORE

This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.

• Social Innovation Project

• Hubungan Etnik / Malaysian Studies 3

• Life Skills for Success & Well-Being

• Millennials in Malaysia: Team Dynamics & Relationship Management

• Tamadun Islam & Tamadun Asia / Bahasa Melayu Komunikasi 2

FLEXIBLE EDUCATION

The Flexible Education component provides student the flexibility to study modules in a related or unrelated field from the same or different school to complement the Primary Major. It may be completed in a form of free electives, an extension, minors or a second major that typically requires at least one (1) semester of student learning time.

Minor

Choose any Minor package* offered by Taylor’s University. Refer to the Complementary Study Guide for the list of Minor packages.

Second Major

Choose any Second Major package* offered by Taylor’s University. Refer to the Complementary Study Guide for the list of Second Major packages.

Free Electives

Choose any SIX (6) Free Electives* offered by Taylor’s University. Refer to the Complementary Study Guide for the list of Free Electives.

REQUIREMNETS

PREREQUISITES

• SPM / O-Level with Pre-U / Foundation

SPM / O-Level or equivalent, 5 credits including English for entry with pre-university / foundation qualification.

• SPM / O-Level with Diploma

Pass SPM / O-Level or equivalent, 3 credits including English for entry with Diploma qualification.

ENTRY REQUIREMENTS

• Taylor’s Foundation in Arts (FIA)

Pass with min. CGPA 2.00

• Taylor’s Foundation in Communication (FICM)

Pass with min. CGPA 2.00

• Taylor’s Diploma in Communication (DICM)

Pass with min. CGPA 2.00

• Sijil Tinggi Persekolahan Malaysia (STPM)

Min. CGPA 2.00 in 3 subjects and min. Grade C for each subject

• Unified Examination Certificate (UEC)

Pass with min. 5Bs including English

• A Levels

Min. EEE (3 subjects)

• South Australian Matriculation (SAM) / SACE International

Min. ATAR 55

• Canadian Pre-University (CPU)

Min. average of 55% in 6 subjects

• International Baccalaureate (IB)

Min. 24 points in 6 subjects

• Monash University Foundation Year (MUFY)

55%

• Foundation / Pre-University / Diploma / Matriculation

Pass Foundation / Pre-University / Diploma / Matriculation from institutions recognised by MOE or pass HSC with UAI 55%.

• Other Qualifications

Students with other qualifications will be considered on a case-by-case basis.