SEGi UNIVERSITY

Location: Selangor, Malaysia, Selangor
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Type: Private Institution
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Bachelor of Corporate Communication (HONS) Fees Structure, Admission, Intake, Deadline

Study Mode:FULL TIME

Duration:3 Years

Level:UNDER-GRADUATE

Exam Accepted:N/A

Intake:

Tuition Fees:N/A

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Overview

Overview of Bachelor of Corporate Communication (HONS) in SEGi UNIVERSITY Malaysia

The programme provide students with a framework for understanding communication theories and processes in an organisational context. Key research, communication and media-handling skills are taught to enable students to handle challenging real-world projects from communication to delivery and subsequent evaluation.

In addition, students will be introduced to the concepts and principles of human behaviour, marketing, advertising, public relations, journalism, the media, management, design and information technology. As the course progresses, concepts are studied for their application and influence in relation to the communication objectives of business, industry, government groups and non-profit making organisations. The lifelong learning skills provided will enable students to critically, objectively and analytically address complex problems or issues so as to work independently and manage time effectively.

Programme Structure

Programme Structure of Bachelor of Corporate Communication (HONS) in SEGi UNIVERSITY Malaysia

Year 1	Year 2
TITAS/BMK2 Visual Communication Introduction to Corporate Communication Organisational Communication Corporate Web Page Design Understanding Journalism Presentation Skills Communication English Media, Culture and Society Integrated Marketing Communication Communication Theory Desktop Publishing	Media Law, Power and Public Opinion Elective 1 Media Technology and Practices Crisis Management Corporate Image and Identity Business Ethics Effective Listening/Bahasa Kebangsaan A Issues and Challenges in PR Corporate Social Responsibility Communication Research Methods MPU: Personal Health Management Social Media and PR Practices
Year 3	Elective
Corporate Communication Campaign MPU: Pengurusan Ko-kurikulum Environmental Management and Tech Entrepreneurship Development Elective 2 Dissertation Hubungan Etnik/Malaysian Studies 3 Industrial Training	Elective 1 Communication Mandarin Intercultural Communication Elective 2 Translation Studies Contemporary Business Report Writing

Year 1

Year 2

TITAS/BMK2
Visual Communication
Introduction to Corporate Communication
Organisational Communication
Corporate Web Page Design
Understanding Journalism
Presentation Skills
Communication English
Media, Culture and Society
Integrated Marketing Communication
Communication Theory
Desktop Publishing

Media Law, Power and Public Opinion
Elective 1
Media Technology and Practices
Crisis Management
Corporate Image and Identity
Business Ethics
Effective Listening/Bahasa Kebangsaan A
Issues and Challenges in PR
Corporate Social Responsibility
Communication Research Methods
MPU: Personal Health Management
Social Media and PR Practices

Year 3

Elective

Corporate Communication Campaign
MPU: Pengurusan Ko-kurikulum
Environmental Management and Tech
Entrepreneurship Development
Elective 2
Dissertation
Hubungan Etnik/Malaysian Studies 3
Industrial Training

Elective 1
- Communication Mandarin
- Intercultural Communication
Elective 2
- Translation Studies
- Contemporary Business Report Writing

*Bachelor of Information Technology (Hons) with Specialisation in: Software Engineering articulates with Abertay University Bachelor of Science (Hons) Computing.

Entry Requirement

Entry Requirement of Bachelor of Corporate Communication (HONS) in SEGi UNIVERSITY Malaysia

STPM with 2 principles passes; OR
A-Level; OR
Pass in relevant Foundation / Pre-University programme or other equivalent qualification English Language Requirements:
Credit in English Language in SPM; OR
Pass in English Language at Foundation or Diploma level; OR
Pass in any Foundation or Diploma programme where the English Language is the mode of delivery; OR
Any equivalent qualifications that are approved by the MQA

Career Prospects

Career Prospects of Bachelor of Corporate Communication (HONS) in SEGi UNIVERSITY Malaysia

Public relations executive, Corporate branding executive, Marketing communication executive, Media relation executive, Account executive, Special events planner.