Sunway University

Overview of BA (Hons) in Communication in Sunway University Malaysia

This exciting and high-impact communication programme is designed to produce employable industry-ready graduates in Corporate Communication and Public Relations. This innovative, holistic, and creative programme works closely with industry practitioners to reinforce knowledge learnt in the classroom in project-based learning. You will have the opportunity to get up-close and personal with industry leaders as they share their expertise and skills in seminars, workshops, and classroom projects. This extends the learning beyond the classroom, and you are given opportunities to plan and organise events through which you can apply your classroom knowledge. The Communication and Networking Club spearheads various department initiatives such as organising field trips, community service collaborations, and festivals (when appropriate). These events and activities add excitement and provide real- world insights to you as part of your learning.

Additionally, as you work with lecturers on your research-based subjects, critical thinking, perseverance, and research skills will be honed in the process. The internship component in the final year culminates all your learning as you begin to apply theories into real-world practice.

Upon successfully completing the programme, graduates will also be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.

Career Opportunity of BA (Hons) in Communication in Sunway University Malaysia

• Public relations manager
• Account manager
• Media planner
• Corporate communications director
• Corporate image consultant
• Branding/image strategist
• Social media manager
• Foundation programme officer
• Community outreach coordinator
• Advocacy director

Entry Requirement of BA (Hons) in Communication in Sunway University Malaysia

STPM
Average C or CGPA 2.0 (Minimum 2 principals)

A-Level
Minimum 8 points (Minimum Grade D in at least 2 subjects)

Australian Matriculation
ATAR 55

Canadian Matriculation
55%

Monash University Foundation Year
55%

Sunway Foundation in Arts
CGPA 2.0

Unified Examination Certificate
Maximum 28 points from 5 subjects (all Grade Bs including English)

International Baccalaureate
Completed with minimum 24 points (excluding bonus points)

Sunway Diploma in Related Field*
CAVG 50% or CGPA 2.0

Specific Requirements

Credit in English at SPM level or equivalent. IEP cannot be used to substitute a lack of Credit in English at SPM or Pre-University level.

Course Outline of BA (Hons) in Communication in Sunway University Malaysia

YEAR 1

• Principles of Mass Communication
• English for Academic and Professional Communication
• Organisational Communication
• Principles of Corporate Communication
• Media, Culture and Society
• Creative Thinking
• Communication Theory and Practice
• Graphic Communication
• Principles of Public Relations
• Cultural Literacy

YEAR 2

• Media Technology
• Law and Ethics in Communication
• English Communication Skills
• PR: Planning, Campaign & Evaluation
• Integrated Marketing Communication
• Global Branding and Identity
• Digital Media Literacy
• PR: Issues, Crises and Strategies
• Entrepreneurship in the Arts

YEAR 3

• Communication Research Methods
• Corporate Social Responsibility
• Research Project
• Internship
• Online Communities