Asia Pacific University of Technology & Innovation (APU)

Asia Pacific University of Technology & Innovation (APU)

Courses
77
Scholarship
Yes

BA ( Hons ) International Business Marketing   APPLY

  Study Mode
FULL TIME
  Level
UNDER-GRADUATE
  Duration
3 years
  Intake
May , September
  Tution Fees
N/A

PROGRAMME OUTLINE

This programme is specifically designed to provide students with:

  • An understanding of the context, nature, role and significance of management activities as undertaken by managers in a range of organisations with particular focus on the development in global business arena.
  • An opportunity to develop well-researched, logical and integrated solutions to multi-faceted problems in uncertain and dynamic global contexts.
  • Vocationally relevant exposure enabling students to become operationally effective in management either domestically or internationally.
  • A wide-range of employment skills such as critical thinking, problem solving and interpretive skills, effective written and oral communication, using IT in business applications, and the ability to conduct research into international business management issues.

 

DEGREE LEVEL 1

Students will learn fundamental skills required by every business management professional, and the basic understanding of the context within which business operate - Management, Law, Accounting, Economics, Entrepreneurship, Marketing, People Management and Accounting. We will also expose you towards business & communication skills, computing & IT skills and quantitative skills, independent learning. All Business Management programmes have a common first year so that they will get a solid grounding in business management theories and practices.

COMMON MODULES

  • Introduction to Management
  • Accounting Skills
  • Business and Communications Skills
  • Business Economics
  • Business Law
  • Digital Thinking and Innovation
  • Fundamentals of Entrepreneurship
  • Marketing
  • People Management
  • Quantitative Skills

DEGREE LEVEL 2

A broader range of skills will be learnt, in which students will gain better understanding of functional management and international business management, such as international culture & communications, operations management, employee development etc. They will gain further understanding of core business processes through the industry-leading software supported by SAP. We will further nurture their independent learning to prepare them for the workplace and for further researches.

COMMON MODULES

  • Behavioural Science in Organisation
  • Business Ethics and Governance
  • Business Research Methods
  • Delivering Customer Value
  • Integrated Business Process with SAP ERP System
  • Managing Finance

SPECIALISED MODULES

  • Commercial Law
  • International Business
  • International Culture & Communications
  • Operations Management

ELECTIVE MODULES (CHOOSE 2)

  • E-Business Management OR Interactive Marketing
  • Critical Thinking in Management OR Regulatory Policy for Investment Markets

INTERNSHIP (16 WEEKS)

Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.

DEGREE LEVEL 3

Students will make use of their previous studies and industrial experience to extend their familiarity in tackling more practical and modern issues of business management and managing for enterprise performance and problem solving that are focused on the international context, with aims to groom them as an international business leader. A final year project requires them to explore a topic individually - they will demonstrate their academic and practical aspects of their ability in the chosen area of study.

COMMON MODULES

  • Strategic Management
 

SPECIALISED MODULES

  • Asian Economics
  • Global Marketing
  • International Business Management Project
  • International Human Resource Management
  • International Strategic Management
  • Investigations in International Business Management
  • Leadership Theory and Practice
  • Managing International Supply Chains

ELECTIVE MODULES (CHOOSE 2)

  • Corporate Finance OR Global Finance
  • Managing People and Performance OR International Banking & Investment Management

MQA COMPULSORY SUBJECTS*

  • Ethnic Relations (M’sian Students)
  • Islamic & Asian Civilisation (M’sian Students)
  • Malaysian Studies (Int’l Students)
  • Malay Communication Language (Int’l Students)
  • Workplace Professional Communication Skills
  • Employee & Employment Trends
  • Co-Curriculum

 

ENTRY REQUIREMENTS

DIRECT ENTRY TO LEVEL 1 OF THE DEGREE:
STPM • 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.
A-LEVEL • 2 Passes in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
UEC • 5 Grade B’s in UEC with a Pass in Mathematics and English.
MATRICULATION/ FOUNDATION • Passed Foundation programme (minimum CGPA of 2.0).
DIRECT ENTRY TO LEVEL 2 OF THE DEGREE:
DIPLOMA

• Successful completion of the APU/APIIT Diploma or
• Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree

 

ENGLISH LANGUAGE REQUIREMENTS

INTERNATIONAL STUDENTS

• IELTS : 5.5
• TOEFL IBT : 46-59
• Pearson (PTE) : 42
• MUET : Band 4

Certificate in Administrative Skills
APPLY

FULL TIME | 28 Sep 2020 26 Nov 2020 24 Feb 2021

Certificate in Information & Communication Technology
APPLY

FULL TIME | 28 Sep 2020 26 Nov 2020 24 Feb 2021

Bsc hons in Information technology
APPLY

FULL TIME | 29 Sep 2020 26 Nov 2020 25 Feb 2021

Bsc hons in software engineering
APPLY

FULL TIME | 29 Sep 2020 26 Nov 2020 ?25 Feb 2021

Bsc hons in computer science
APPLY

FULL TIME | 29 Sep 2020 26 Nov 2020 ?25 Feb 2021

Bsc hons in computer science with a specialism in data analytics
APPLY

FULL TIME | 29 Sep 2020 26 Nov 2020 ?25 Feb 2021

Bsc hons in computer science with a specialism in digital forensics
APPLY

FULL TIME | 29 Sep 2020 26 Nov 2020 ?25 Feb 2021

Bsc hons in computer science cyber security
APPLY

FULL TIME | 29 Sep 2020 26 Nov 2020 ?25 Feb 2021

Bachelor of computer science hons intelligent systems
APPLY

FULL TIME | 29 Sep 2020 26 Nov 2020 ?25 Feb 2021

bsc hons in multimedia technology
APPLY

FULL TIME | 29 Sep 2020 26 Nov 2020 ?25 Feb 2021

bsc hons in multimedia technology with a specialism in vr/ar
APPLY

FULL TIME | 29 Sep 2020 26 Nov 2020 ?25 Feb 2021

bsc hons in computer games development
APPLY

FULL TIME | 29 Sep 2020 26 Nov 2020 ?25 Feb 2021

ba hons in industrial design
APPLY

FULL TIME | 26 Nov 2020

bachelor of engineering in mechatronic engineering with honours
APPLY

FULL TIME | 29 Sep 2020 26 Nov 2020 25 Feb 2021

bachelor of computer engineering with honours
APPLY

FULL TIME | 29 Sep 2020 26 Nov 2020 25 Feb 2021

Bachelor Of Petroleum Engineering With Honours
APPLY

FULL TIME | 29 Sep 2020 26 Nov 2020 25 Feb 2021

BA ( Hons) Visual effects
APPLY

FULL TIME | April , may

BA ( Hons ) in Animation
APPLY

FULL TIME | April , may

Phd In Computing
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK |

Phd In Management
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK |

Phd In Finance
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK |

Doctor of Philosophy in Technology
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | Apl , may , june , july , aug , sep , oct , nov , dec
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