International Business is the key for large and small firms to expand their business operations to another country in search for trade and investment opportunities. They operate in an international environment of different cultures, languages, rules and regulations, governments, politics, requirements and etc.
The Bachelor of International Business (Honours) examines how business organisations function in an international environment. Students will acquire relevant knowledge and skills to gain an understanding of how to develop strategies, resources and activities required to make cross-border operations work.
Graduates of the Bachelor of International Business (Honours) are eligible for certain exemptions from the professional examinations of ICSA.
CAREER PROSPECTS
Business Consultant/Advisor
International Human Resource and Recruitment Manager
International Marketing Manager
Community Affairs Manager
International Business Administration Manager
Strategic Development and Business Director/Manager
Chief Executive Officer
PROGRAMME STRUCTURE
Year 1
Business Accounting I
Business Accounting II
Corporate and Business Law
Cross Cultural Management
Economics
English for Business
Information Systems
Management Principles
MPU1*
National Language/ Other Languages
Organisational Behaviour
Principles of International Business
Principles of Marketing
Quantitative Techniques I
Quantitative Techniques II
Sun Zi's Art of War and Business Strategies
Year 2
Business Research
Corporate Governance
Elective I
Elective II
Elective III
English for Management
Entrepreneurship
Financial Management
International Human Resource Management
International Marketing
International Trade Theory and Policy
Marketing Communication
Operations Management
Supply Chain Management
Year 3
Co-Curriculum
Elective IV
Global Business Strategy
Industrial Training
International Logistics
Multinational Finance
Research Project
Strategic Management
Elective I - Choose 1 course
Strategic Brand Management
Strategic Marketing Management
Elective II - Choose 1 course
Consumer Behaviour
Customer Relationship Management
Elective III - Choose 1 course
Financial Markets And Regulations
Leadership And Team Building
Public Speaking And Oral Presentation
Elective I - Choose 1 course
International Environment Studies
International Business Law
International Management
MPU 1* - Choose 1 course
Hubungan Etnik - For Local Students
Malaysian Studies 3 - For International Students
MPU 1** - Choose 1 course
Bahasa Melayu Komunikasi 2 - For International Students
Tamadun Islam dan Tamadun Asia (TITAS) - For Local Students
National Language/Other Language - Choose 1 course
Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
