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Asia Pacific University of Technology & Innovation
- Location: Technology Park Malaysia Bukit, Kuala Lumpur
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- Type: Private Institution
- Courses: 76
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BA ( Hons ) International Business Marketing Fees Structure, Admission, Intake, Deadline
Course Intake
Overview of BA ( Hons ) International Business Marketing in Asia Pacific University of Technology & Innovation Malaysia
PROGRAMME OUTLINE
This programme is specifically designed to provide students with:
- An understanding of the context, nature, role and significance of management activities as undertaken by managers in a range of organisations with particular focus on the development in global business arena.
- An opportunity to develop well-researched, logical and integrated solutions to multi-faceted problems in uncertain and dynamic global contexts.
- Vocationally relevant exposure enabling students to become operationally effective in management either domestically or internationally.
- A wide-range of employment skills such as critical thinking, problem solving and interpretive skills, effective written and oral communication, using IT in business applications, and the ability to conduct research into international business management issues.
DEGREE LEVEL 1 |
Students will learn fundamental skills required by every business management professional, and the basic understanding of the context within which business operate - Management, Law, Accounting, Economics, Entrepreneurship, Marketing, People Management and Accounting. We will also expose you towards business & communication skills, computing & IT skills and quantitative skills, independent learning. All Business Management programmes have a common first year so that they will get a solid grounding in business management theories and practices.
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DEGREE LEVEL 2 |
A broader range of skills will be learnt, in which students will gain better understanding of functional management and international business management, such as international culture & communications, operations management, employee development etc. They will gain further understanding of core business processes through the industry-leading software supported by SAP. We will further nurture their independent learning to prepare them for the workplace and for further researches.
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SPECIALISED MODULES |
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ELECTIVE MODULES (CHOOSE 2) |
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INTERNSHIP (16 WEEKS) |
Students will undertake an Internship/Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.
DEGREE LEVEL 3 |
Students will make use of their previous studies and industrial experience to extend their familiarity in tackling more practical and modern issues of business management and managing for enterprise performance and problem solving that are focused on the international context, with aims to groom them as an international business leader. A final year project requires them to explore a topic individually - they will demonstrate their academic and practical aspects of their ability in the chosen area of study.
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SPECIALISED MODULES |
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ELECTIVE MODULES (CHOOSE 2) |
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MQA COMPULSORY SUBJECTS* |
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ENTRY REQUIREMENTS
DIRECT ENTRY TO LEVEL 1 OF THE DEGREE: | |
STPM | • 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent. |
A-LEVEL | • 2 Passes in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent. |
UEC | • 5 Grade B’s in UEC with a Pass in Mathematics and English. |
MATRICULATION/ FOUNDATION | • Passed Foundation programme (minimum CGPA of 2.0). |
DIRECT ENTRY TO LEVEL 2 OF THE DEGREE: | |
DIPLOMA |
• Successful completion of the APU/APIIT Diploma or |
ENGLISH LANGUAGE REQUIREMENTS
INTERNATIONAL STUDENTS |
• IELTS : 5.5 |

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