Universiti Tunku Abdul Rahman UTAR

Universiti Tunku Abdul Rahman UTAR

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Bachelor of Communication (Honours) Public Relations Fees Structure, Admission, Intake, Deadline

  Study Mode FULL TIME
  Level UNDER-GRADUATE
  Duration 3 years (Full-time)
  Intake January, May, October


Overview

Overview of Bachelor of Communication (Honours) Public Relations in Universiti Tunku Abdul Rahman UTAR Malaysia

UTAR Bachelor of Communication (Honours) Public Relations addresses the needs of the communication industry for public relations professionals who have technical competence as well as an appreciation of the role of Public Relations in Malaysia within a global environment. 

It emphasises in-depth understanding of communication theories. In terms of application, students will prepare news releases as well as produce audio-visual presentations and media kits. They will learn to organise press conferences, campaign and analyse social media. 

Students are also introduced to fundamentals of advertising such as copywriting and media planning in order to develop an understanding of the advertising profession and industry. Students are placed under an industrial training programme in companies in the communication industry or in the communication section of various organisations.  

CAREER PROSPECTS

  • Marketer
  • Brand Executive
  • Press Liaison Executive
  • Corporate Communication Executive
  • Public Affair Executive
  • Social Media Executive
  • Specialists in Public Relations

ENTRY REQUIREMENTS

  • Sijil Tinggi Persekolahan Malaysia (STPM)
  • Unified Examination Certificate (UEC)
  • A-Levels
  • South Australian Matriculation (SAM)
  • Canadian Pre-University (CPU)

English Language Requirement(International Students)

 

Recognised Tests   Undergraduate

International English Language Testing System (IELTS)

 
 
 
5.0
 
 

Internet-based Testing (iBT) - new TOEFL

 
 
 
 
42
Cambridge English     154   
Pearson Test of English (PTE)     47 
Malaysia University English Test (MUET)      Band 3

English Language Requirements (Malaysian students)

 

Recognised Tests   Undergraduate  

International English Language Testing System (IELTS)

 
 
 
5.0
 
 
 
Internet-based Testing (iBT) - new TOEFL   42  
SPM English Language / O-level English Language      Credit     
MUET      Band 3     
UEC English Language      Grade B     

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