Managing events requires individuals who have a blend of creativity with effective communication, excellent management, and strong business acumen. You will be taught protocol and ethics, including public relations and customer service, and have the chance to flex your creative muscles in designing and producing, also develop your managerial prowess in planning and marketing. You receive hands-on training that puts principle into practice in possible real-world situations. The real-life environment and experience we provide gives you a deep understanding of the industry and develops your entrepreneurial and business skills. You graduate industry-ready for a professional career in this highly dynamic industry.
PROGRAMME STRUCTURE
Year One
Introduction to Events Industry
Protocol and Ethics in Event Management
Cost Accounting for Event Industry
Public Relations in Event Management
Year Two
Event Planning
Event Design and Production
Fundraising Management
Events and Tourism Marketing
Year Three
Current Issues in Hospitality and Tourism
Event Risk Management
Industrial Training
ENTRY REQUIREMENT
You will need ONE (1) Credit in Bahasa Melayu and a Pass in General Science or Additional Science or Biology/Chemistry/Physics at SPM level AND TWO (2) C’s or 2.00 CGPA at STPM level including in Pengajian Am / Kertas Am (General Studies / General Paper); OR THREE (3) A-levels; OR an MSU Foundation Certificate; OR an MSU Diploma in a relevant field and with 2.00 minimum CGPA; OR an equivalent qualification recognized by MSU Senate.
Bachelor (Hons) in Event Management (BEM) is a three-year career-focused industry-developed programme of MSU’s School of Hospitality and Creative Arts (SHCA).
