Taylor's University

Taylor's University

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Bachelor of mass communication ( hons ) ( public relation and marketing )   APPLY

  Study Mode FULL TIME
  Level UNDER-GRADUATE
  Duration 3 years
  Intake JANUARY, MARCH, AUGUST
  Tution Fees N/A

This degree programme provides a strong PR and event focus and in-depth knowledge in the field of marketing communication allowing students to plan, strategise and execute their marketing plans. Students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK and the option to transfer to UWE in the final year.

 

PROGRAMME STRUCTURE

 

Students will experience active engagement with the industry through the module Professional Media Workshop, which provides opportunities to participate in talks, workshops, forums and practical sessions conducted by industry professionals. This includes hands-on exposure to real campaigns, real clients and industry members through the Public Relations Consultancy module and the student formed agency – proPassion Communication.

In addition, students will undergo a 10-12 week internship experience with PR firms, multinational companies or public sector organisations provides real life experience and understanding of the various job functions. 

This degree programme is compatible with the new Taylor's Curriculum Framework that allows students to mix & match study modules.

 

PRIMARY MAJOR

This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.

 

Common Core

  • Communication Theory
  • Consumer Behaviour
  • Crisis Management
  • Innovative Media
  • Interactive Media
  • Intercultural Communication
  • Introduction to Management
  • Introduction to Mass Communication
  • Media Law & Ethics
  • Media Writing
  • New Media & Society
  • Organisational Communication
  • Principles of Marketing
  • Professional Media Workshop
  • Promotional Writing
  • Public Relations Consultancy
  • Public Relations Principles
  • Publicity and Media Relations
  • Relationship Marketing
  • Research Methods
  • Research Project
  • Visual Communication
  • Industrial Training

 

UNIVERSITY CORE

 

The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide. 

 

  • MPU (U1a)
  • MPU (U1b)
  • MPU (U2)
  • MPU (U3)
  • MPU (U4)

 

FLEXIBLE EDUCATION

The Flexible Education component provides student the flexibility to study modules in a related or unrelated field from the same or different school to complement the Primary Major. It may be completed in a form of free electives, an extension, minors or a second major that typically requires at least one (1) semester of student learning time.

 

Electives

Students are required to choose any TWO (2) Electives* according to the modules offered in that particular semester. 

  • Entrepreneurship and Small Business
  • Film Studies
  • Illustration & Visual Narrative
  • Mobile Applications Development
  • Performing Arts
  • Photography

 

REQUIREMENTS

 

PREREQUISITES

  • SPM / O-Level with Pre-U / Foundation

SPM / O-Level or equivalent, 5 credits including English for entry with pre-university / foundation qualification.

  • SPM / O-Level with Diploma

Pass SPM / O-Level or equivalent, 3 credits including English for entry with Diploma qualification.

 

ENTRY REQUIREMENTS

 

  • Taylor’s Foundation in Arts (FIA)

Pass with min. CGPA 2.00

  • Taylor’s Foundation in Communication (FICM)

Pass with min. CGPA 2.00

  • Taylor’s Diploma in Communication (DICM)

Pass with min. CGPA 2.00

  • Sijil Tinggi Persekolahan Malaysia (STPM)

Min. CGPA 2.00 in 3 subjects and min. Grade C for each subject

  • Unified Examination Certificate (UEC)

Pass with min. 5Bs including English

  • A Levels

Min. EEE (3 subjects)

  • South Australian Matriculation (SAM) / SACE International

Min. ATAR 55

  • Canadian Pre-University (CPU)

Min. average of 55% in 6 subjects

  • International Baccalaureate (IB)

Min. 24 points in 6 subjects

  • Monash University Foundation Year (MUFY)

55%

  • Other Qualifications

Pass Foundation / Pre-University / Diploma / Matriculation from institutions recognised by MOE or pass HSC with UAI 55%.

 

ENGLISH REQUIREMENTS

  • IELTS

Band 5.0

  • TOEFL

34 (Internet Based Test)

  • MUET

Band 3

  • UEC English

English B6

  • O-Level

Grade C

  • 1119 (GCE-O)

Grade C

  • Taylor's EET

Overall Score 5.0

  • Taylor's IEN

Level 2- Grade C

  • Pre-U / Diploma

Completed Pre-U / Diploma that was conducted in English

 

CAREER PROSPCETS

When you’ve successfully completed this degree programme, you could embark on any of these exciting careers, including:

  • Brand Manager
  • Campaign Director
  • Corporate Affairs Manager
  • Corporate Communication Manager
  • Foreign Affairs Officer
  • Market Researcher
  • Public Relations & Marketing Consultant
  • Public Relations Consultant
  • Publicist
  • Strategy Planning Manager

Foundation in Arts
APPLY

FULL TIME | January/April/ August

Foundation in Science
APPLY

FULL TIME | January/April/ August

Foundation in Business
APPLY

FULL TIME | January/April/ August

Foundation in Arts Communication
APPLY

FULL TIME | January/April/ August

Foundation in Computing
APPLY

FULL TIME | January/April/ August

Foundation in Design
APPLY

FULL TIME | January/April/ August

Foundation In Engineering
APPLY

FULL TIME | January/April/ August

FOUNDATION IN NATURAL AND BUILT ENVIRONMENTS
APPLY

FULL TIME | January/April/ August

Diploma in Business Management
APPLY

FULL TIME | April/ August

Diploma in Communication
APPLY

FULL TIME | April/ August

Diploma in Information Technology
APPLY

FULL TIME | April/ August

Diploma in Interior Design
APPLY

FULL TIME | April/ August

Diploma in Hotel Management
APPLY

FULL TIME | March/August

Diploma In Culinary Arts
APPLY

FULL TIME | March/August

Diploma in Information Technology
APPLY

FULL TIME | APRIL, AUGUST

Diploma in Business
APPLY

FULL TIME | APRIL, AUGUST

American Degree Transfer Program
APPLY

FULL TIME | January / March / August

Bachelor of Science (Hons) Architecture
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FULL TIME | January / March / August

Bachelor of Quantity Surveying (Hons)
APPLY

FULL TIME | January / March / August

BA (Hons) in Interior Architecture
APPLY

FULL TIME | January / March / August

Bachelor of Science (HONS) ( Food Science)
APPLY

FULL TIME | January / March / August

BACHELOR OF BIOMEDICAL SCIENCE
APPLY

FULL TIME | January / March / August

Bachelor of Biotechnology Hons
APPLY

FULL TIME | January / March / August

Bachelor of Business (HONS)
APPLY

FULL TIME | January / March / August

BA Hons Accounting & Finance
APPLY

FULL TIME | January / March / August

Bachelor of Science (HONS) Actuarial Studies
APPLY

FULL TIME | January / March / August

Bachelor of Culinary Management (HONS)
APPLY

FULL TIME | January / March / August

Bachelor of Science (HONS) Culinology
APPLY

FULL TIME | January / March / August

Bachelor of Patisserie Arts (HONS)
APPLY

FULL TIME | January / March / August

Bachelor Of Mass Communication Hons
APPLY

FULL TIME | JANUARY, MARCH, AUGUST

Bachelor Of Computer Science Hons
APPLY

FULL TIME | JANUARY, MARCH, AUGUST

Bachelor of Software Engineering (Hons)
APPLY

FULL TIME | JANUARY, MARCH, AUGUST

Bachelor of Information Technology (Hons)
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FULL TIME | JANUARY, MARCH, AUGUST

Bachelor of design ( hons ) in creative media
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FULL TIME | JANUARY, MARCH, AUGUST

Bachelor of Education (Honours)
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FULL TIME,PART TIME | JANUARY, MARCH, AUGUST

Bachelor of International Tourism Managements
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FULL TIME | JANUARY, MARCH, AUGUST

Bachelor of Laws (LL.B)
APPLY

FULL TIME | JANUARY, MARCH, AUGUST

Bachelor of Psychology (Hons)
APPLY

FULL TIME | JANUARY, MARCH, AUGUST

Master of Architecture
APPLY

FULL TIME | MARCH, AUGUST

Master of Applied Computing
APPLY

FULL TIME,PART TIME, | MARCH & AUGUST

Master of computer science
APPLY

FULL TIME,PART TIME, | JANUARY, MARCH, JUNE, AUGUST & OCTOBER

Master of Science in Engineering
APPLY

FULL TIME,PART TIME, | JANUARY, MARCH, JUNE, AUGUST, OCTOBER

Master of Philosophy (Food Studies)
APPLY

BY COURSE WORK,MIX M | FEBRUARY, JULY

Master of Communication
APPLY

FULL TIME,PART TIME, | FEBRUARY, JUNE, SEPTEMBER

Master in Teaching and Learning
APPLY

FULL TIME,PART TIME, | FEBRUARY, JUNE, AUGUST

Master of Science (Tourism)
APPLY

FULL TIME,PART TIME, | JANUARY, MARCH, JUNE, AUGUST, OCTOBER

Master in Management
APPLY

FULL TIME,PART TIME, | ANUARY, MARCH, AUGUST

Master of Design
APPLY

FULL TIME | JANUARY, MARCH, JUNE, AUGUST, OCTOBER

Master of philosophy in ( pharmacy ) ( research )
APPLY

FULL TIME,PART TIME, | JANUARY, MARCH, JUNE, AUGUST, OCTOBER

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