Bachelor of Public Relations Management aims to develop the skills and knowledge necessary for contemporary public relations practice. Companies nowadays spend large amounts of money hiring professionals who specialize in public relations. This programme integrates knowledge and abilities with the student's own talents in public relations and in entertainment. It also focuses on the effective management of communication through the experiences communicating in a variety of contexts and research. To keep pace with rapid changes in the industry, solid foundation in communications theory is blended with practical, hands-on-work experience including field placement of entertainment talents in public environments.

PROGRAMME STRUCTURE

Year One

• Introduction to Public Relations
• Practices of Management
• Publicity Media and Public Relations Writing
• Entertainment Management

Year Two

• Corporate Communication Management
• Social Media in Public Relations
• Visual Communication
• Mandarin

Year Three

• Advertising and Promotion in Public Relations
• Strategic Public Relations Management
• Industrial Training

ENTRY REQUIREMENTS

You need to pass STPM with at least a C (2.00 CGPA) in two (2) subjects OR A-Level with a Pass in two (2) subjects OR UEC with at least a B in five (5) subjects OR Matriculation/Foundation with at least 2.00 CGPA OR any other qualifications recognized by the Malaysian Government.