Overview of Bachelor of Public Relations Management (Hons) in Management and Science University Malaysia
Bachelor of Public Relations Management aims to develop the skills and knowledge necessary for contemporary public relations practice. Companies nowadays spend large amounts of money hiring professionals who specialize in public relations. This programme integrates knowledge and abilities with the student's own talents in public relations and in entertainment. It also focuses on the effective management of communication through the experiences communicating in a variety of contexts and research. To keep pace with rapid changes in the industry, solid foundation in communications theory is blended with practical, hands-on-work experience including field placement of entertainment talents in public environments.
PROGRAMME STRUCTURE
Year One
Introduction to Public Relations
Practices of Management
Publicity Media and Public Relations Writing
Entertainment Management
Year Two
Corporate Communication Management
Social Media in Public Relations
Visual Communication
Mandarin
Year Three
Advertising and Promotion in Public Relations
Strategic Public Relations Management
Industrial Training
ENTRY REQUIREMENTS
You need to pass STPM with at least a C (2.00 CGPA) in two (2) subjects OR A-Level with a Pass in two (2) subjects OR UEC with at least a B in five (5) subjects OR Matriculation/Foundation with at least 2.00 CGPA OR any other qualifications recognized by the Malaysian Government.
