Overview of Bachelor of Corporate Communication Hons in Quest International University Perak Malaysia
The field of corporate communication is fast gaining attention from corporate bodies, global business leaders and conglomerates worldwide. An effective grasp of the techniques and skills to navigate the delicate balance and proceedings of effective corporate communication is vital for the continued survival and growth of a company.
At QIU, our Bachelor of Corporate Communication (Hons) programme will provide you with a solid foundation in communication concepts, managerial practices, effective listening skills and strategy planning skills, media handling and public relations skills in an organisational context to help you to rise and overcome real-life scenarios and challenges in the future.
Key theories and relevant concepts that cover important aspects of corporate communication will be provided in our specially designed framework combining comprehensive curriculum, engaging methodology and student-centred learning and discovery. This allows students to learn while growing and mature in this field.
Career Prospects
Marketing Communications:
Campaign Director
Consumer Affairs Specialist
Market Research Analyst
Event Organiser
Brand Manager
Conventions Planner
Media Liaison Officer
Public Relations:
Corporate Comm. Director
PR Specialist
Publicist
Consumer Advocate Negotiator
Community Affairs Director
Environmental Activist
Foreign Affairs Officer
Courses
Courses of Bachelor of Corporate Communication Hons in Quest International University Perak Malaysia
Matapelajaran Pengajian Umum (MPU) Course
Local
Hubungan Etnik
TITAS
Communication Skills / Bahasa Kebangsaan A
Malaysian Economy
Community Service
International
Bahasa Melayu Komunikasi 2
Malaysian Studies
Communication Skills
Malaysian Economy
Community Service
University Courses
Professional Communication I
Professional Communication II
Study of Society
Co-Curriculum Activities
Compulsory courses
Introduction to Mass Communication
Mass Media in Society
Principles of Communication
Introduction to Sociology
Scripting for Media
Media Management
Introduction to Corporate Communication
Computer Applications for Media
Event Management
Ethics and Media Law
Introduction to Marketing Communication
Media Psychology
Globalization and Communication
Communication Technology
Digital Media and Graphics
Communication Research
Introduction to Brand Management
Public Speaking
Media Relations
Crisis Management
Corporate Social Responsibility
Managerial Communication
Corporate Identity Management
Applied Brand Management
Corporate Culture in Communication
Applied Marketing Communication
Personal Image Management
Industrial Training
Applied Corporate Communication
Copywriting
New Media and Technology
Entry Requirements
Entry Requirements of Bachelor of Corporate Communication Hons in Quest International University Perak Malaysia
Examinations
Requirements
Sijil Tinggi Pelajaran Malaysia (STPM)
Pass STPM with a minimum CGPA or Gred C in two (2) subjects AND credit in English at SPM level
General Certificate of Education Advanced (“A”) levels
Full passes in two (2) subjects with a minimum Gred C
Unified Examination Certificate (UEC)
A minimum of grade B in five (5) subjects including English
SAM / AUSMAT / CPU
Pass with a minimum of 60%
Foundation / Government Matriculation
Pass with a minimum CGPA 2.00 recognised by the Malaysian Government AND credit in English at SPM level
Diploma
Pass with a minimum CGPA 2.00 recognised by the Malaysian Government AND credit in English at SPM level
International Baccalaureate (IB)
Pass with a minimum 24 points
Other Qualifications
Other equivalent qualifications recognised by the Malaysian Government
Assessment
Assessment of Bachelor of Corporate Communication Hons in Quest International University Perak Malaysia
Students’ abilities are gauged both through continuous assessments and a final exam. The continuous assessment component comprises projects/assignments and quizzes which account for an allocation of 60% marks depending on the course. The balance of the marks are allocated for the final examination.
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