Putra Business School

Putra Business School

Courses
12
Scholarship
Yes

Master of Business Administration (Marketing)   APPLY

  Study Mode
FULL TIME,PART TIME
  Level
POST-GRADUATE
  Duration
2 years , 3 years
  Intake
  Tution Fees
N/A

This modular-based programme caters to the needs of top managers, focusing on marketing and leadership skills. The collaboration with Institute of Marketing Malaysia (IMM) contributes towards achieving PBS’ objective of nurturing human leaders.

Putra Business School (PBS) is the pioneer institution to offer this programme. Graduates will be awarded a PBS MBA degree and a Certified Professional Marketer (CPM) Asia certification.

  • PROGRAMME STRUCTURE
Total courses of 15  (14 x 3 credits + 1 x 6 credits) 48 credit hours
7 core courses  (7 x 3 credits) 21 credit hours
5 specialisation courses  (5 x 3 credits) 15 credit hours
2 elective courses  (2 x 3 credits) 6 credit hours
Project paper 6 credit hours
 Specialisation  
MKT7202 Marketing Communication
MKT7203 Marketing Strategy
MKT7204 Business and Marketing in Asia
MKT7205 Asia Marketing Management 
MKT7206 Consumer Behaviour
 Elective – Choose 2 from 6 Courses
MGT7101 Managing Operations of Business
FIN7101 Financing Businesses
MGT7104 Knowledge Management
MGT7105 Business Intelligence and Analytics Systems
MGT7106 Digital Business and Entrepreneurship
FIN7205 Islamic Finance
FIN7208 Financial Technology
MGT7201 Digital Transformation
  • ENTRY REQUIREMENTS

Applicants must possess one of the following qualifications:

  • A recognised Bachelor’s degree [Level 6, Malaysian Qualifications Framework (MQF)] with minimum CGPA of 2.75 or its equivalent as accepted by the PBS senate; or
  • A recognised Bachelor’s degree with a CGPA below 2.75 but not lower than 2.50 will only be considered based on a strict internal assessment (including test, interview or portfolio); or
  • A recognised Bachelor’s degree (Level 6, MQF) or equivalent not meeting CGPA of 2.50, can be accepted subject to minimum 5 years of working experience in relevant field; or
  • A recognised Postgraduate Certificate’s degree or its equivalent; or
  • Other qualifications approved by the PBS Senate.

All international candidates graduated from degree programmes whereby English is not the medium of instruction must have obtained a minimum of 550 for the TOEFL Paper-based test or 80 for the Internet-based test, or IELTS Band 6.0, or MUET Band 5.0.

 

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