Overview of Master Of Science In International Business Communications in Asia Pacific University of Technology & Innovation Malaysia
This programme is specifically designed to provide:
A broad and extensive knowledge of international and intercultural communication.
An overall understanding on how culture affects communication.
The ability to conduct an interdisciplinary analysis of business communications in an international environment.
PROGRAMME STRUCTURE
Communication Theory and Practice
Business Communication Research and Audit
Integrated Marketing Communications
Planning Business Communications Campaigns
Marketing and Sustainability in the Age of Globalisation
New Media Industries and Technologies
International Business Communications and Competencies
Research Methodology
Technology, Culture and People: A Global Perspective
Behavioural Science, Social Media and Marketing Analytics
Project
ENTRY REQUIREMENTS
• Bachelor’s degree with minimum CGPA of 2.50 out of 4.00, or its equivalent qualification as acceptable by the Senate.
• Bachelor’s degree with CGPA below 2.50 out of 4.00, or its equivalent qualification can be accepted with minimum 5 years relevant working experience in related field.
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