Overview of Master Of Science In Global Marketing Management in Asia Pacific University of Technology & Innovation Malaysia
PROGRAMME STRUCTURE
Statistics and Decision Making
Strategic Marketing Management
Euro Asia Global Business and Trends
Global Marketing Management
Integrated Marketing Communications
Managing Creativity and Innovation
Marketing and Sustainability in the Age of Globalisation
New Product Development and Innovation
Research Methodology
Behavioural Science, Social Media and Marketing Analytics
Project
ENTRY REQUIREMENTS
• Bachelor’s degree with minimum CGPA of 2.50 out of 4.00, or its equivalent qualification as acceptable by the Senate.
• Bachelor’s degree with CGPA below 2.50 out of 4.00, or its equivalent qualification can be accepted with minimum 5 years relevant working experience in related field.
• English Requirements: IELTS 6.0
CAREER PROSPECTS
Marketing Researcher
Brand Manager
Sales & Promotion Manager
Advertising & Promotion Manager
Retail Manager
Distribution Manager
Sales Manager
Client Servicing Manager
Global Purchasing Manager
Global Retail Manager
Global Business Consultant
Global Trade Manager
Analytics & Reporting Manager
Decision Analytics Manager
International Marketing Manager
International Operations Manager
Marketing Director
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