Communications and Media are an ever growing and changing part of the world we live in. Be it Netflix, Facebook, Instagram, your favourite online game, or an interactive installation you just saw in a museum, media messaging is a part of your life. Today, these messages are formulated around narratives. In all forms of media, we see the shaping of messages through the narratives of branding. We will investigate these concepts of media through this framework of narratives. We will look at how contemporary media has developed narratives as an organising principle and what that means for society.

In this programme, you will learn how messages are formed and how they affect our society and culture. You will be able to analyse how various media determine and define how messages are transmitted. You will understand how new technologies affect the messaging we receive. You will learn this through a combination of theoretical knowledge and practical experience. Finally, you will develop a research-based thesis project. This is an approach to research that combines creative and academic research practices. It supports the development of knowledge and innovation through artistic expression, scholarly investigation, and experimentation. The research-creation process results in an original artistic work with a scholarly component.

PROGRAMME STRUCTURE

This programme is an MA by coursework. You will take six (6) core courses in research, media theory and media practise. From there you will chose two (2) electives in either theory, practise or both. The MA culminates in a Research-Creation Project as a final work. This project will utilise research methodologies in order to create unique visual works expressing the knowledge gained form your research.

The class structure of the programme is as follows:

CORE COURSES

• Media Theory
• Research Methodologies
• Interactive Communications
• Narratives in Media
• Strategic Concept and Design
• Professional Practise & Ethics

ELECTIVE ( CHOOSE 2 ) 

• Emerging Media
• Technology, Development and Media
• Globalization and Media
• Brand Identity and Narrative

RESEARCH 

• Creation Project/Thesis

ENTRY REQUIREMENTS

Bachelor's Degree

• A Bachelor’s degree or its equivalent, with a minimum CGPA of 2.75
• A Bachelor’s degree or its equivalent, with a minimum CGPA of 2.50 and not meeting CGPA of 2.75, can be accepted subject to a rigorous internal assessment OR
• A Bachelor’s degree or its equivalent, with a minimum CGPA of 2.50 can be accepted subject to a minimum of 5 years working experience in a relevant field

Other Qualifications
Any other qualifications will be considered on a case-to-case basis

ENGLISH LANGUAGE REQUIREMENTS

IELTS 6.0 OR its equivalent
 

For International students, Test of English as a Foreign Language (TOEFL) score of 600 OR International English Language Testing System (IELTS) score of 6.0 OR its equivalent is needed.