Explore the nature and functions of communication with a focus on the knowledge required to excel in the the fields of communication and media in today's society. By engaging in all aspects of the programme, they will become skilled communication experts in this dynamic information age.

Graduates of this programme will have the competencies to tackle contemporary communication issues and enjoy a competitive advantage in the workplace.

 

PROGRAMME STRUCTURE

This programme provides a balanced integration of communication theory and practical applications. Students are challenged to develop a well-rounded and reflective approach to communication strategy and practice by applying innovative models and techniques in a variety of real-world settings. It includes practical input from industry professionals and in-depth analysis of case studies and key issues in the constantly changing media landscape.

 

Core Modules 

• Advanced Communication Theories
• Global Communication
• Integrated Marketing Communication
• Issues in New Media
• Organisational Communication
• Research Methodology
• Research Project 1
• Research Project 2*

 

ELECTIVES MODULES

• Media Management
• Political Communication

• Asian Cinema
• Risk and Crisis Communication

 

REQUIREMENTS

 

ENTRY REQUIREMENTS

Coursework Mode

A recognised Bachelor’s degree with minimum CGPA 2.50 or equivalent

All Bachelor's degree with a 2.00 CGPA < 2.50, recognised by the Malaysian or National Government, AND a minimum of 5 years related work experience

 

International Students

VISA APPLICATION

The Malaysian Immigration Department requires six to eight working weeks to process student visa application. Taylor's International Office will assist international students in submitting the necessary application for a student visa - upon approval of their application for admission into the Master's programme and issuance of the Letter of Acceptance.

 

ENGLISH REQUIREMENTS

• IELTS

Overall Band 6.5

• TOEFL

88 (Internet Based Test)

• MUET

Band 5

• Taylor's EET

Overall Score 6.5

• Taylor's IEN

Level 2- Grade B+

 

CAREER PROSPECTS

When you’ve successfully completed this programme, you could advance to any of these exciting careers, including:

• Account Manager
• Brand Manager
• Corporate Communication Manager
• Creative Director
• Marketing Communication Director
• Media Specialist
• Public Relations Consultant
• Sales and Promotion Manager
• Senior Media Planner
• Strategic Corporate Communication Director