Overview of Bachelor of Science in Business Administration in SEGi UNIVERSITY Malaysia
This program provides a firm foundation in the fundamental areas in business, finance, accounting, management and marketing. It is designed to assist students to develop knowledge, skills and competencies to understand and cope with the challenges faced by business and organizational leaders in a dynamic and global workplace. Students will hone their practical managerial skills, communication skills, and business decision-making capabilities. This program incorporates practical experience, in the form of case studies, presentations, industrial visits, and interaction with experts from the industry.
Programme Structure
Programme Structure of Bachelor of Science in Business Administration in SEGi UNIVERSITY Malaysia
There might be slight variations in course offerings across centres.
Year 1
Year 2
Visual Arts
Public Speaking
Principles of Microeconomics
Principles of Macroeconomics
Principles of Marketing
Tamadun Islam & Tamadun Asia Tenggara/World History from 1500
University Orientation
Composition and Modern English I
Composition and Modern English II
General Chemistry
General Chemistry with lab
Pre-Calculus Algebra
World Literature before 1660
World Literature after 1660
Principles of Biology
Principles of Biology with lab
Computer Concepts & Applications
Principles of Accounting I
Principles of Accounting II
Business Statistics
Legal Environment of Business
Principles of Management
Ethnic Relations/Malaysia Studies
Year 3
Year 4
Curriculum Management
Innovative Practice & Thoughts
Business Communications
Operations Management
Global Human Resource
Managerial Finance
Electronic Business & Data Analysis
Services Marketing
Organisational Behaviour
Consumer Behaviour
Bahasa Melayu Komunikasi II (for International students only)
International Trade & Finance
Leadership & Change
Business Data Mining
Health Promotion
Business & Society
Global Marketing
Retailing
Introduction to Project Management
Managing in the Global Environment (capstone)
Strategic Management
Business Seminar (capstone)
Entry Requirement
Entry Requirement of Bachelor of Science in Business Administration in SEGi UNIVERSITY Malaysia
SPM with 5 credits in any subjects and pass in Mathematics and English;
UEC with Grade B in 5 subjects and pass in Mathematics and English;
or other equivalent qualifications approved by MOHE
Career Prospects
Career Prospects of Bachelor of Science in Business Administration in SEGi UNIVERSITY Malaysia
Our graduates will have the necessary skills to embark on successful careers in international business, management, human resource management, marketing, finance, entrepreneurship and many more.
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