Overview of Bachelor Of Mass Communication (Honours) advertising in Quest International University Perak Malaysia
Advertisements have become part and parcel of our daily lives. However, putting together an advertisement is not as easy as pointing a video camera and recording. The need for captivating and creative content to deliver the intended message all in a short amount of time has become a necessity for major brands and services. Thus, the demand for creative talents in the advertising industry is constantly increasing.
Our programme aims to address this demand for upcoming stars in the advertising industry by training students to excel in this field. Students pursuing this course will be exposed to theoretical knowledge, practical skills and development of critical and creative practices and strategies in real life applications.
This programme does not stifle students’ creativity and boldness. On the contrary, it encourages students to be bold, daring, creative and innovative. To do so, we offer practical training using industry-relevant facilities and up-to-date curriculum content that has been designed to challenge and integrate problem-solving, creativity, analytical and critical thinking skills to deal with challenges and hurdles while working on actual projects.
Career Prospects
Advertising
Media
Multimedia
Advertising & Promotion Manager
Brand Manager
Account Director
Creative Director
Copywriter
Advertising Consultant
Media Planner
Media Research Consultant
Media Relations Specialist
Traffic Manager
Media Buyer
Media Advisor
Electronic
Publication Specialist
Desktop Publisher
Content Editor
Multimedia Specialist
Internet Publisher
E -commerce Advertising Specialist
Courses
Courses of Bachelor Of Mass Communication (Honours) advertising in Quest International University Perak Malaysia
Matapelajaran Pengajian Umum (MPU)
Local
Hubungan Etnik
TITAS
Communication Skills / Bahasa Kebangsaan A
Malaysian Economy
Community Service
International
Bahasa Melayu Komunikasi 2
Malaysian Studies
Communication Skills
Malaysian Economy
Community Service
University Courses
Introduction to Mass Communication
Mass Media in Society
Communication Theory
Principles of Communication
Introduction to Sociology
Social Psychology
Scripting for Media
Intercultural Communication
Development Communication
Media Management
Advertising Principles
Computer Applications for Media
Interpersonal Communication
Event Management
Ethics and Media Law
Marketing Communication
Media Psychology
Photography
Globalisation and Communication
Communication Technology
Digital Media and Graphics
Communication Research
Brand Management
Advertising Copywriting
Research Project
Advertising Through Print, Radio and TV
Interactive Media
Advertising and Marketing
Media Writing
Industrial Training
Publication Design and Production
Entry Requirements
Entry Requirements of Bachelor Of Mass Communication (Honours) advertising in Quest International University Perak Malaysia
Sijil Tinggi Pelajaran Malaysia (STPM)Pass STPM or equivalent with a minimum of Grade C (CGPA 2.0) in two (2) subjects AND credit in English at SPM levelGeneral Certificate of Education Advanced (”A”) LevelPass A-Level with a minimum of full passes in two (2) subjectsUnified Examination Certificate (UEC)A minimum of grade B in five (5) subjects including EnglishDiplomaPass with minimum CGPA 2.00 and credit in English at SPM level or equivalentMatriculation / FoundationPass with minimum CGPA 2.00 and credit in English at SPM level or equivalentOther QualificationsOther equivalent qualifications recognised by the Malaysian Government
Assessments
Assessments of Bachelor Of Mass Communication (Honours) advertising in Quest International University Perak Malaysia
Students’ abilities are gauged both through continuous assessments and a final exam. The continuous assessment component comprises projects/assignments and quizzes which account for an allocation of 60% marks depending on the course. The balance of the marks are allocated for the final examination
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