Graphic designers are a vital component in the creative industries of advertising and design. Throughout this programme, the students will be taught the fundamental principles of art and design, as well as trained in the technical execution of design works, learning how to develop their design ideas and visuals from analog to the digital platform.
The multimedia perspective of the course trains the students to apply their art and design projects to a wide range of applications, from print to digital and web, including time-based media such as video and audio productions.
The versatility of this programme enables its graduates to diversify their talents and skill-sets to be equally relevant and marketable in a variety of fields including Visual Design, Advertising, Public Relations, Publishing, Journalism, Marketing and Events Management.
Graduates of this course will be well-versed in both the theoretical understanding, as well as the technical expertise needed for conceptualising graphic design solutions, developing memorable corporate identities, the building and effective management of brands, including the development of sound advertising campaigns and marketing strategies.
CAREER PROSPECTS
Art Director
Design Executive
Desktop Publishing Specialist
Events Designer
Graphic Designer
Illustrator
Multimedia Designer
Packaging Design Specialist
Production Manager
Web Designer
PROGRAMME STRUCTURE
Year 1
Colour Studies
Communicative English
Computer Graphic
Creative Communication Design I
Creative Thinking and Idea Generation
Digital Photography
Drawing I
Drawing II
Elective I
History of Art and Design I
MPU1*
MPU1**
MPU4
Sun Zi's Art of War and Business Strategies
Typography Studies
Visual Communication
Year 2
Animation
Creative Communication Design II
Creative Communication Design III
Digital Imaging
Digital Video & Audio Production
Elective II
Elective III
History of Art and Design II
Illustration
National Language / Other Language
Time Based Media
Web Media and Development I
Web Media and Development II
Year 3
Advanced Animation
Art Law & Cyber Law
Design Reflective Practice
Design Research
Final Project
Industrial Training
Elective I - Choose 1 course(s)
Creative Writing Skills
English Grammar in Context
English Pronunciation and Speaking
English Vocabulary
Elective II - Choose 1 course(s)
Creative Writing
Public Speaking
Elective III - Choose 1 course
Fundamentals of Psychology
Introduction to Sociology
National Language/Other Language - Choose 1 course(s)
Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
Communication Tamil For Health Sciences
Introduction to French
Introduction to German Language
Introduction to Japanese
Introduction to Korean
Introduction to Tamil Language
Introduction to Thai Language
MPU 1* - Choose 1 course
Hubungan Etnik - For Local Students
Malaysian Studies 3 - For International Students
MPU 1** - Choose 1 course
Bahasa Melayu Komunikasi 2 - For International Students
Tamadun Islam dan Tamadun Asia (TITAS) - For Local Students
