Universiti Tun Abdul Razak

Universiti Tun Abdul Razak

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Bachelor of Business Administration (Honours) Majoring in Business Analytics

  Study Mode FULL TIME
  Duration 3 years
  Tution Fees N/A

Study Bachelor Of Business Administration Honours Majoring In Business Analytics In Malaysia

For the Bachelor Administration (Honours) majoring in Business Analytics, students will study, analyse and interpret the big data of organizations and businesses. Business Analytics is about exploring and inspecting data from the past and using it to formulate business and marketing plans for the future. Nowadays this is an important part of management science and there is increasing demand for Business Analytics professionals.

Business Analytics is based on data and statistical methods. It focuses on using a set of metrics to investigate the past performance of a company in order to gain valuable insight, predict trends and carry out business planning and decision-making for the future. When used effectively, Business Analytics can assist companies to optimize their performance.

This course trains students in 4 main areas: Decision Analytics, Descriptive Analytics, Predictive Analytics and Prescriptive Analytics.

As skilled Business Analytics professionals, our graduates have a range of attractive job opportunities available in organisations such as Multi-National Companies (MNCs), Retailers, Manufacturers, IT firms, Telecom companies, E-Commerce firms, Consultancies and Business Analytics and Intelligence firms.

Upon completion of the programme, our graduates may assume roles as a: Business Analyst, Business Strategist, Data Analyst, Project Manager, Data Mining Specialist, or Data Warehousing Specialist.


STPM - A pass in STPM or its equivalent with minimum of grade C (GP 2.00) in any Two subjects and a pass in Mathematics and English at SPM level.

A Level - A Pass in A-level with a minimum of Gred D in any 2 Subjects and a pass in Mathematics and English in SPM or Equivalent Subjects.

MATRICULATION: A Pass in Matriculation level, or Foundation, or Pre- University with a minimum of CGPA of 2.00 from an institution recognised by the Malaysian Govt 

STAM - A Pass in STAM with a minimum grade of Jayyid and a pass in Mathematics and English in SPM or Equivalent Subjects. Note: the requirement for Pass in Mathematics and English at SPM level can be excluded if the candidate obtained a credit or higher grade STAM. 

UEC - A Pass UEC with a minimum grade B in Five (5) subjects including a Pass in Mathematics and English.

DIPLOMA - A Diploma with a minimum of CGPA 2.50 from Universities/ Colleges recognised by the Malaysian Government

IB - A Pass at the International Baccalaureate (IB) Diploma level with a minimum score of 30 points. 

OTHERS - Equivalent Qualifications recognised by MQA/ Malaysian Government. 

  • Diploma Kolej Vokasional (DVM)
  • Diploma Executive UM 

APEL (Accredition of Prior of Experential Learning)



TOEFL (30-31) or its equivalent OR

IELTS band 5.5 or minimum Grade B2 (162) in First Cambridge English (FCE)


The validity period of TOEFL and IELTS is TWO (2) years from the date of the award Or Equivalent English Qualifications recognised by MQA/ Malaysian Government. 

Successful attainment of FCE minimum of Grade B2 (162) conducted by the Centre of English Language (CEL) Within 12 months from the date of entry with conditional offer letter. 

The validity period of TOEFL and IELTS is TWO (2) years from the date of the award. 


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