The Bachelor of Business Analytics (Hons) provides students with the knowledge and applied skills in Big Data processing to effectively deal with the rapidly emerging field of Business Analytics.

Using business analytics tools and techniques, students will be able to develop critical thinking and analytical skills to process Big Data for problem solving and decision making. This programme equips students with ability to transform data into powerful and predictive insights to respond to the global Big Data Revolution. The programme is well-balanced and comprehensive by offering various subjects in IT and business analytics in addition to a full range of business core subjects.

On successful completion of the programme, the graduates will also be awarded with a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.

PROGRAMME STRUCTURE

YEAR 1

• Principles of Financial Accounting
• Introductory Economics
• Principles and Practice of Management
• English for Business
• Business Statistics
• Business Law
• Principles of Business Finance
• Principles of Marketing
• Business Analytics and Information Technology

YEAR 2

• Operations Management
• Accounting Information Systems
• Business Database Systems
• Quantitative Methods for Business
• Communication Skills
• Enterprise Resources Planning
• Human Resource Management
• Business Data Mining

Elective (Choose 1)

• Marketing Analytics
• Human Resource Analytics

YEAR 3

• Business Ethics and Social Responsibilities
• Big Data Analytics and Visualisation in Business
• Web and Social Media Analytics
• Management Information Systems
• Business Information Systems Development
• Web Design and Development
• Capstone Project
• Strategic Management
• Internship

Elective( choose 1 )

• Accounting Analytics
• Finance Analytics

Additional MOHE Compulsary General Studies Subjects

MALAYSIAN STUDENTS

• Islamic & Asian Civilisations
• Ethnic Relations
• Community Project
• Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)

INTERNATIONAL STUDENTS

• Malay Language for Communication 2
• Malaysian Studies 3
• Community Service

ENTRY REQUIREMENTS

STPM
Average C or CGPA 2.00 (minimum 2 Principals)

A-Level
Minimum 12 points (Minimum Grade D in at least 2 subjects)

Australian Matriculation
ATAR 55

Canadian Matriculation
55%

Monash University Foundation Year
55%

Sunway Foundation in Arts
CGPA 2.0

Sunway Foundation in Science Technology
CGPA 2.0

*Sunway Diploma
CAVG 50% or CGPA 2.0
* Students may obtain advanced standing if credit transfer requirements are met.

Unified Examination Certificate
Maximum 28 points from 5 subjects (all Grade Bs including Mathematics)

International Baccalaureate
Completed with minimum 24 points (excluding bonus points)

Other Qualifications
Any other qualifications will be considered on a case-to-case basis

• English Language Requirements

IELTS or equivalent 6.0
TOEFL 550 (paper-based), 213 (computer-based), 80 (internet-based)
MUET Band 4
SPM English B3 or B+
UEC English B4
O-Level English (1119) Credit
Sunway Intensive English Programme (IEP) Pass Level 4 with minimum 65%
ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English

CAREER PROSPCETS

• Business analyst
• Accounting analyst
• Finance analyst
• Information systems analyst
• Marketing analyst
• HR analyst
• Customer service analyst
• Sports analyst
• Social media analyst
• Business consultant