MAHSA University

MAHSA University

Courses
72
Scholarship
Yes

Diploma in Marketing   APPLY

  Study Mode
FULL TIME
  Level
DIPLOMA
  Duration
2.5 Years
  Intake
  Tution Fees
N/A

 

The Diploma in Marketing programme aims to provide students with in-depth knowledge, skills and values of a range of business disciplines for their future managerial roles and responsibilities in the field of marketing.

YEAR

SUBJECT

1

Introduction to Business

BBIZ 1173

 

Accounting 1 & 2

BACC 1113 & BACC 1213

 

Business English 1 & 2

BENG 1123 & BENG 1223

 

Microeconomics

BECO 1133

 

Macroeconomics

BECO 1233

 

Business Mathematics

BMTH 1143

 

Information Technology

MPU 2223

 

Business Statistics

BSTS 1243

 

Introduction to Finance

BFIN 1323

 

Principles of Marketing

BMKT 1313

2

Business & Company Law

BLAW 2413

 

Business Communication

BCOM 2423

 

Fundamentals of Entrepreneurship

BENT 2443

 

Fundamentals of Management

BMGT 1253

 

Introduction to E-Commerce

BIEC 2533

 

Retail Management

DMKT 2513

 

Business Research Methods

DMKT 2523

 

Customer Relations

DMKT 2533

 

International Marketing

DMKT 2543

 

Service Marketing

DMKT 2553

 

Ethical Issues in Marketing

DMKT 2613

 

Consumer Behaviour

DMKT 2623

 

Advertising and Sales Promotion

DMKT 2633

3

Industrial Training (4 Months)

BITN 2618

GENERAL COURSES

SUBJECT

SUBJECT CODE

Co-curricular Project

 

Creative and Critical Thinking

 

Time Management

 

LOCAL STUDENTS

SUBJECT

SUBJECT CODE

Pengajian Malaysia 2

MPU 2163

INTERNATIONAL STUDENTS

SUBJECT

SUBJECT CODE

Bahasa Melayu Komunikasi 1

MPU 2133

ACADEMIC QUALIFICATION

REQUIREMENTS

SPM

Pass with min. credit in three (3) subjects

UEC

Pass with min. grade B in three (3) subjects

0-LEVEL

Pass with min. grade C in three (3) subjects

SKM

Pass with level three (3) subjects in related field and pass SPM with min. one (1) credit in any subjects

Certificate

Pass any relevant Certificate Programme (Level 3, MQF)

STPM

Pass with min. grade C in (CGPA 2.0)

Others

Recognized Malaysian qualifications or their equivalent

  • Marketing Researcher

  • Advertising Executive

  • Advertising Account Planner

  • Digital Marketing Executive

  • Sales Executive

  • Creative Executive

  • Social Media Executive

  • Purchasing Development Executive

  • Develop Entrepreneurial Competency

  • Focus on functional Work Skills

  • Dynamic and Innovative Teaching Approach

  • Industry Relevant Curriculum

  • Strong Industrial Linkage

  • Students from 56 Different Nationalities

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