Asia e University

Asia e University

QS World University Rankings:
Times Higher Education World University Rankings:

Bachelor of Business Administration (Honours)   APPLY

  Study Mode FULL TIME
  Duration 4 years and 4 months (14 semesters)
  Tution Fees N/A

Programme Highlights

  • The programme is internationally benchmarked, approved by the Malaysian Ministry of Higher Education and accredited by the Malaysian Qualifications Agency.
  • Interactive learning activities, assignments, online discussions.
  • Easy access to myPLS anytime, anywhere, any device.
  • Access to the physical and digital library comprising of around 190,000 e-books, 95,000 e-journals, and 2.4 million e-theses titles accessible anywhere anytime.

Learning Outcomes

At the end of the programme, students are able to:

  • Evaluate theories and concepts in business studies;
  • Communicate creative and innovative ideas effectively;
  • Apply critical thinking skills for decision making;
  • Display innovative entrepreneurial skills;
  • Demonstrate leadership, teamwork, communication and social skills in accordance with ethical and legal practices; and
  • Apply the skills and principles of lifelong learning in their academic and career development


  • Principles of Management
  • Business Mathematics
  • Office Application Software
  • Introduction to Financial Accounting
  • Principles of Marketing
  • Business Statistics
  • Microeconomics
  • Introduction to Finance
  • Human Resources Management
  • Macroeconomics
  • Organisational Behaviour
  • Operations Management
  • Business Law
  • Management Information System
  • International Business
  • Business Research Method
  • Strategic Management

Concentration Subjects

Choose one(1) only

  1. Marketing and E-Commerce
  • Marketing Management
  • Integrated Marketing Communication
  • Customer Relationship Management
  • Internet Marketing
  • Advertising and Direct Marketing
  • Consumer Behaviour
  • International Marketing
  • Introduction to E-Commerce
  • Intermediate to E-Commerce
  • E-Advertising
  1. Accounting and Finance
  • Islamic Financial System
  • Cost Accounting
  • Corporate Finance
  • Investment Analysis
  • Financial Accounting and Reporting
  • Management Accounting
  • Auditing
  • Principles of Taxation
  • Financial Markets and Institutions
  • International Finance
  1. Business Information System*
  • Fundamental Concepts of ICT
  • Ethics and Law in ICT
  • Information Systems Analysis and Design
  • The Internet and World Wide Web (WWW)
  • Data Warehousing
  • Decision Support Systems
  • Accounting Information System
  • IS Audit and Control
  • IS Strategic Planning
  • IS Project Management

* Will be offered subject to availability

Elective Subjects

Choose four(4) only

  • Service Quality Management
  • Business Communication
  • Event Management
  • Record Management
  • Project Management
  • Industrial Training or Project Paper

General Subjects

Applicable to Malaysian Students only

  • Islamic and Asian Civilisations
  • Ethnic Relations
  • Academic Writing
  • Comparative Ethics
  • Social Responsibility Project

Applicable to International Students (in Malaysia)

  • Academic Writing
  • Comparative Ethics
  • Social Responsibility Project
  • Malaysian Studies 3
  • Malay Language for Communication 2

Applicable to International Students (Abroad)

  • Academic Writing
  • Comparative Ethics
  • Social Responsibility Project
  • Fundamental of English Grammar
  • The Web Economy

University Compulsory Subjects

  • Information Literacy and Research Skills 2
  • Entrepreneurship in Asia
  • Asian Studies


  • STPM / ‘A’ Level or equivalent qualifications with minimum Grade C (CGPA 2.0) in two (2) subjects AND pass in Mathematic and English Language at SPM / ‘O’ Level or equivalent; OR
  • STAM with minimum Grade Jayyid AND Pass in Mathematic and English Language at SPM / ‘O’ Level or equivalent; OR
  • A Diploma / Advanced Diploma OR equivalent qualifications; OR
  • A Matriculation / Foundation Programme or equivalent qualifications with minimum CGPA of 2.00; OR
  • UEC with minimum Grade B in five (5) subjects AND Pass in Mathematic and English Language; OR
  • Other recognised equivalent qualifications



  • Minimum score of 5.5 for IELTS; OR
  • Other recognised equivalent qualification.

Copyrights © 2022-23 Education Malaysia. All rights reserved.

Need Help Chat with us