Universiti Tunku Abdul Rahman UTAR

Universiti Tunku Abdul Rahman UTAR

Courses
105
Scholarship
Yes

Bachelor of Media and Creative Studies Honours   APPLY

  Study Mode
FULL TIME
  Level
UNDER-GRADUATE
  Duration
3 Years
  Intake
January, May, October
  Tution Fees
N/A

This unique programme integrates two important fields of study, namely Creative Studies and Media. Hence, students of this course will be trained to be versatile and diverse in their ability to apply their talents and technical expertise to the production and management of creative content on various media platforms. 

Throughout the programme, the students will be provided with an extremely broad and diverse foundation in media studies, reinforcing their critical understanding of various mass media platforms such as Advertising, Broadcasting, Design, Journalism, Mass Communications, as well as the relevant proficiency to engage and create content for these various media. 

Graduates of this programme will be equipped with the necessary expertise to develop strategic media plans, comply with current ethics and best practices in the field, and fundamental entrepreneurship skills to enhance their marketability and monetising abilities in the industry. 

This programme provides holistic learning progression with a strong theoretical grounding, sound technical training, and crucial real-world industrial placement opportunities, making Media and Creative Studies graduates truly industry versatile. 

CAREER PROSPECTS

  • Advertising Executive 
  • Broadcast Journalist 
  • Copywriter 
  • Media Planner 
  • Print Journalist 
  • Producer 
  • Scriptwriter 
  • Social Media Content Producer 
  • Web Journalist

PROGRAMME STRUCTURE

Year 1

  • Advertising Copywriting 
  • Advertising Design I 
  • Co-Curriculum 
  • Communicative English 
  • Creative Thinking and Idea Generation 
  • Creative Writing 
  • Design Studio 
  • Elective I 
  • Fundamentals of Public Relations 
  • Introduction to Advertising 
  • Introduction to Broadcasting 
  • Introduction to Journalism 
  • MPU1* 
  • National Language/Other Language 
  • Radio Broadcasting 
  • Sun Zi's Art of War and Business Strategies 

Year 2

  • Approaches to Communication Research 
  • Basic Video Production 
  • Communication Law 
  • Creative Strategy for Advertising 
  • Elective II 
  • Elective III 
  • Entrepreneurship 
  • Interactive Multimedia I 
  • Interactive Multimedia II 
  • Internet Journalism 
  • Media and Communication Theories 
  • Media Planning 
  • New Media and Communication 
  • Screenplay and Scriptwriting

Year 3

  • Broadcast Journalism 
  • Ethics in Media Communication 
  • Industrial Training 
  • Media Project 
  • MPU1** 
  • Politics and Media Project

Elective I - Choose 1 course(s)

  • English for Business 
  • Marketing and Media 
  • Public Speaking 
  • Elective II - Choose 1 course(s)

    • Fundamentals of Psychology 
    • Integrated Marketing Communications 
    • Introduction to Sociology 
  • Elective III - Choose 1 course

    • Audience & Reception Studies
    • Communication in Interpersonal Relationships 
    • Entrepreneurship

National Language/Other Language - Choose 1 course(s)

  • Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
  • Communication Tamil For Health Sciences
  • Introduction to French
  • Introduction to German Language
  • Introduction to Japanese
  • Introduction to Korean
  • Introduction to Tamil Language
  • Introduction to Thai Language

 

  • MPU 1* - Choose 1 course

    • Hubungan Etnik - For Local Students
    • Malaysian Studies 3 - For International Students

 

  • MPU 1** - Choose 1 course

    • Bahasa Melayu Komunikasi 2 - For International Students
    • Tamadun Islam dan Tamadun Asia (TITAS) - For Local Students

Co-curriculum - Choose 1 course(s)

  • Art, Craft, and Design
  • Arts and Cultural Performance
  • Community Project
  • Language, Culture and Social Study Aboard
  • Social Entrepreneurship Project
  • Study Soft Skills and/or Life Skills Abroad
  • Team Work and Collaborative Project

ENTRY REQUIREMENTS

  • Sijil Tinggi Persekolahan Malaysia (STPM)
  • Unified Examination Certificate (UEC)
  • A-Levels
  • South Australian Matriculation (SAM)
  • Canadian Pre-University (CPU)

 

Foundation in Arts
APPLY

FULL TIME | January, May, October

Foundation in Science
APPLY

FULL TIME | January, May, October

Bachelor of Accounting Hons
APPLY

FULL TIME | January, May, October

Bachelor of Business Administration
APPLY

FULL TIME | January, May, October

Bachelor of Commerce Honours Accounting
APPLY

FULL TIME | January, May, October

Bachelor of Finance Honours
APPLY

FULL TIME | January, May, October

Bachelor in International Business Hons
APPLY

FULL TIME | January, May, October

Bachelor of Marketing Honours
APPLY

FULL TIME | January, May, October

Bachelor of Science Honours Actuarial Science
APPLY

FULL TIME | January, May, October

Bachelor of Arts Honours English Education
APPLY

FULL TIME | January, May, October

Bachelor of Communication Honours Advertising
APPLY

FULL TIME | January, May, October

Bachelor in Early Childhood Education Hons
APPLY

FULL TIME | January, May, October

Bachelor of Social Science Honours Psychology
APPLY

FULL TIME | January, May, October

Bachelor of Science Hons Game Development
APPLY

FULL TIME | January, May, October

Bachelor Of Chemical Engineering Hons
APPLY

FULL TIME | January, May, October

Bachelor Of Civil Engineering Hons
APPLY

FULL TIME | January, May, October

Bachelor of Electronic Engineering
APPLY

FULL TIME | January, May, October

Bachelor Of Mechanical Engineering Hons
APPLY

FULL TIME | January, May, October

Bachelor in Computer Science Hons
APPLY

FULL TIME | January, May, October

Bachelor of Information Systems Hons
APPLY

FULL TIME | January, May, October

Bachelor of Software Engineering Hons
APPLY

FULL TIME | January, May, October

Bachelor of Science Honours Biochemistry
APPLY

FULL TIME | January, May, October

Bachelor of Biotechnology Hons
APPLY

FULL TIME | January, May, October

Bachelor of Science Honours Chemistry
APPLY

FULL TIME | January, May, October

Bachelor of Science Honours Physics
APPLY

FULL TIME | January, May, October

Bachelor of Nursing
APPLY

FULL TIME | May, October

Bachelor of Physiotherapy (Hons.)
APPLY

FULL TIME | January, May, October

Bachelor of Science Honours Dietetics
APPLY

FULL TIME | January, May, October

Bachelor of Environmental Health (Hons)
APPLY

FULL TIME | January, May, October

Bachelor of Science (Honours) Food Science
APPLY

FULL TIME | January, May, October

Bachelor of Arts (Honours) English Language
APPLY

FULL TIME | January, May, October

Bachelor of Arts (Honours) Chinese Studies
APPLY

FULL TIME,PART TIME | January, May, October

Bachelor of Arts (Honours) Digital Animation
APPLY

FULL TIME | January, May, October

BA Hons Game Design
APPLY

FULL TIME | January, May, October

Bachelor of Science (Honours) Microbiology
APPLY

FULL TIME | January, May, October

Bachelor of Science (Honours) Food Science
APPLY

FULL TIME | January, May, October

Master of Architecture
APPLY

FULL TIME,PART TIME,BY COURSE WORK | May (Full-Time Mode)

Master of Business Administration
APPLY

FULL TIME,PART TIME,BY COURSE WORK |

Master of Engineering (Electrical)
APPLY

FULL TIME,PART TIME,BY COURSE WORK | Jan, May

Master of Engineering (Electronic System)
APPLY

FULL TIME,PART TIME,BY COURSE WORK | Jan, May, September

Master of Engineering (Mechanical)
APPLY

FULL TIME,PART TIME,BY COURSE WORK | Jan, May

Master of Environmental Technology
APPLY

FULL TIME,PART TIME,BY COURSE WORK | Jan & May

Master of Mathematics
APPLY

FULL TIME,PART TIME,BY COURSE WORK | Full Time : Min 1.5 years - Max 4 years Part Time : Min 2 years - Max 6 years

Master of Project Management
APPLY

FULL TIME,PART TIME,BY COURSE WORK | Jan (Part-time) May (Full-time & Part Time Mode)

Master of Real Estate Development
APPLY

FULL TIME,PART TIME,BY COURSE WORK | May & Septermber

Master of Strategic Communication
APPLY

FULL TIME,PART TIME,BY COURSE WORK | January, May & September

Master of Arts (Communication)
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | Throughout the year

Master of Engineering Science
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | Throughout the year

Master of Medical Science
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | Throughout the year

Master Of Philosophy ( Social Science)
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | Thoughtout the year

Master of Science (Research)
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | Thoughtout the year

Master of Science (Computer Science)
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | Thoughtout the day

Master of Philosophy
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | Thoughtout the year

Doctor of Philosophy
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | throughout the year

Doctor of Philosophy (Computer Science)
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | throughout the year

Doctor of Philosophy (Creative Arts)
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | throughout the year

Doctor of Philosophy(Engineering)
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | throughout the year

Doctor of Philosophy (Medical Science)
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | throughout the year

Doctor of Philosophy Science
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | Thoughtout the year

Doctor of Philosophy (Social Science)
APPLY

FULL TIME,PART TIME,BY RESEARCH WORK | throughout the year
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